Hull
SEPTEMBER 1, 2020
Different post-payment feature adoption strategies you can use on Facebook. Product-led growth (PLG) is the term used when your product is the primary driver of customer acquisition. This method also works on expansion, retention, churn and user/feature adoption. Personalize the user adoption flywheel to them.
Baremetrics
MAY 18, 2021
It’s most helpful to organize your efforts using a well-constructed SaaS sales conversion funnel. When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.
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SaaStr
NOVEMBER 2, 2019
Does it have to be in person? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Billion acquisition is just one milestone in the early innings of the company’s story.
ProfitWell
DECEMBER 5, 2019
Data shows that retention produces far more effective growth than through acquisition. Customers will sign a contract covering a certain time period with monthly payments. You can bundle phone and internet for $72/mo, but you’re locked in for a year. Each tier is constructed for a certain buyer persona and capped off in price.
SaaStock
MARCH 20, 2019
Their products include POS, hardware, software, and payment processing with a large number of additional options provided by their great ecosystem of partners. SEMrush is an online visibility management and content marketing SaaS platform that helps businesses get measurable results from online marketing. Founded: 2011.
SaaStr
JUNE 14, 2019
In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. What does Dave believe is crucial to achieve in these in person meetings? How does the selection for who receives the book look?
Incredo
NOVEMBER 1, 2019
8 Smart tactics for your SaaS customer acquisition strategy. Most commonly, startups that employ it sell their products completely via ecommerce, so that they can remain focused on quality of the product and design. The same goes for the website, customer support, and user onboarding. SaaS Sales Strategy. SaaS Pricing.
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