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Data Network Effects in SaaS Enabled Marketplaces

Tom Tunguz

SaaS Enabled Marketplaces benefit from a unique advantage in their go-to-market. In between, Google operates an advertising marketplace, AdX. This data enables the marketplace to amass census scale data on supplier performance, granular to the type of service rendered. The first SEMs flourished in advertising.

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My Mental Model for the World of Crypto

Tom Tunguz

Tokens might be used as stores of equity value, as a replacement for government money, to pay for a particular service, or simply as as collectible. Exchanges - exchanges are the marketplaces where people trade tokens to determine their value. These assets might be coins, tokens, NFTs and be used in different ways.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years. Data Capabilities.

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Winning Strategies for Service Marketplaces

Point Nine Land

A strategic analysis after evaluating multiple service marketplaces Over the past few years, I’ve come across a huge number of service (or labor) marketplaces: the countless Uber for X companies, the marketplaces for lawyers, therapists, cleaners, architects, construction workers; you name it.

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Strategies to Increase Customer Retention: What Every Playbook Should Include

SmartKarrot

In today’s hyper-competitive business environment, customer acquisition is only half the battle. The insights derived can help tailor products, services, and experiences that mirror their expectations and desires. Engaging and Educating Your Customers Merely offering a product or service isn’t sufficient.

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Kung Fu

A Smart Bear

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business. Yes, marketplace businesses can be valuable and defensible.

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Choosing the Right Sales Motion for Your Business (28 Real-World Examples)

Sales Hacker

Airfare, meal bills, and other travel expenses can drive customer acquisition costs (CAC) into the tens of thousands of dollars. Companies operating in less-digitized industries (construction, healthcare, real estate, etc.). Companies operating in well-digitized industries (media, IT, finance, professional services).

Scale 108