SaaStr
NOVEMBER 2, 2019
How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Billion acquisition is just one milestone in the early innings of the company’s story. Does it have to be in person?
Baremetrics
MAY 18, 2021
It’s most helpful to organize your efforts using a well-constructed SaaS sales conversion funnel. When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.
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Practical Advice on SaaS marketing
DECEMBER 7, 2009
Explain that existing legal contracts, developed for on-premise applications, usually don't fit SaaS solutions. For a SaaS solution, however, this idea of "acceptance testing" usually doesn't apply. For a SaaS solution, however, this idea of "acceptance testing" usually doesn't apply. Let me give an example: "Acceptance Testing."
Hull
SEPTEMBER 1, 2020
Different post-payment feature adoption strategies you can use on Facebook. Product-led growth (PLG) is the term used when your product is the primary driver of customer acquisition. moment : This is the moment when your free/trial customers perceive the value of your product and its solution. How to segment your customer base.
Sales Hacker
JANUARY 13, 2021
Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas.
SaaStr
JUNE 14, 2019
In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Here’s what Elisa talks about: How to win Talentshare when the system is stacked against you. Who decides this?
SaaStock
MARCH 20, 2019
Forter offers a real-time and completely automated fraud prevention solution for enterprise e-commerce businesses. Recorded Future is a leading universal threat intelligence solution that arms enterprises’ security teams with all the tools they need. In developing their solution, Affectiva has analyzed more than 7.5
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