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SaaS Conversion Funnel: How to Track and Optimize Your Funnel

Baremetrics

Working to acquire, qualify, and convert leads is a critical part of SaaS business success, whether you’re a startup or an established enterprise. It’s most helpful to organize your efforts using a well-constructed SaaS sales conversion funnel. 1 What is a SaaS conversion funnel? What is a SaaS conversion funnel?

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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. In Today’s Episode We Discuss: * How Krish made his way into the world of SaaS and came to found one of India’s fastest growing SaaS companies in Chargebee?

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Contract terms & conditions and why they matter to marketers

Practical Advice on SaaS marketing

Explain that existing legal contracts, developed for on-premise applications, usually don't fit SaaS solutions. For a SaaS solution, however, this idea of "acceptance testing" usually doesn't apply. The vendor's obligation is to provide access to a service that functions according to the spec.

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Recurring revenue: drive business growth with simple metrics

ProfitWell

Implementing a recurring revenue model requires enabling a data-driven process and understanding the axes through which SaaS metrics impact your business. Data shows that retention produces far more effective growth than through acquisition. Each tier is constructed for a certain buyer persona and capped off in price.

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SaaStr Podcasts for the Week with Fmr. CEO of Host Analytics and CEO of Namely — Jun 14, 2019

SaaStr

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications.

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The top SaaS companies ruling the East Coast

SaaStock

As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a community of top SaaS companies that spans all the way from Florida to Quebec. The SaaS industry’s beating heart will probably always be New York, and it will also be the home of SaaStock East Coast on June 4-6.

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Guest post: Using Facebook retargeting to increase conversion and feature adoption

Hull

Different post-payment feature adoption strategies you can use on Facebook. User adoption is the process of making your trial or new customers addicted to your product. Product-led growth (PLG) is the term used when your product is the primary driver of customer acquisition. How to segment your SaaS customer base.