ProfitWell
DECEMBER 5, 2019
Recurring revenue is the lifeblood of subscription companies, and for good reason. Finally, recurring revenue gives the company a sense of predictable revenue and compounding growth. Throughout this article, I’ll unpack what recurring revenue is, some examples of different models, and revenue metrics you need to track.
Intercom, Inc.
AUGUST 27, 2020
But there’s another reality that businesses now have to contend with: the brief is getting harder and harder to nail. Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. To navigate the current minefield of growth, businesses need to shift their focus. Over the last 7.5
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Baremetrics
MAY 18, 2021
It’s most helpful to organize your efforts using a well-constructed SaaS sales conversion funnel. When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.
SaaStr
NOVEMBER 2, 2019
What is the process to do it efficiently? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Does it have to be in person? What questions reveal the most?
Practical Advice on SaaS marketing
DECEMBER 7, 2009
That obligation being met, the vendor expects payment from the customer. I can't tell the Globe that my payment is contingent upon my reading the paper to see if it satisfies my own requirements. For one, allowing for an "acceptance period," or any other terms and conditions that delay payment, has significant cash flow implications.
Hull
SEPTEMBER 1, 2020
On external platforms, like Facebook. Different post-payment feature adoption strategies you can use on Facebook. Product-led growth (PLG) is the term used when your product is the primary driver of customer acquisition. In this post, we are going to learn: The essential pillars of user adoption of your product.
SaaStr
JUNE 14, 2019
In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications.
Expert insights. Personalized for you.
56 
Let's personalize your content