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One of the hottest topics in AI for B2B is around outcome-based pricing. Simply that outcome based pricing may be exciting to VCs who think it unlocks more TAM and budget, and it may seem exciting to founders and execs who think it will help them grow deal size. What I do know is a pricing model is not a product. What do I mean?
billion in Q1 2024. The market experienced a brief resurgence in Q2 2024 with 50% YoY growth, only to crash back down to negative territory by Q1 2025. Many B2B and SaaS leaders continue to rely on price increases and upsells for more and more of their growth. billion in Q1 2025 , down from $2.33 Slower New Customer Growth.
Are we thought the endless price increases we saw in 2023? A stunning 76% of you are raising prices in 2024. Personally, I’m a fan of only raising prices if you’ve earned it, and focusing on raising prices on new customers, not just the base. Apparently not. That’s up from 54% in 2023.
We’ll explore how to shift from ambiguous descriptions of value to economic modeling of customer benefits to identify value exchange choices that enable a profitable pricing model. June 20, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use Product Management Today’s webinars to earn professional development hours!
Their blog, academy courses, and certification programs have made them a trusted authority with over 500,000 certifications awarded to professionals in 2024. Let’s look at where both companies stand today: HubSpot ARR : $2.7B Customer Base : ~258,000 customers across 135+ countries Revenue : $2.63
as of April 2025, the growth trajectory has flattened since late 2024. Budget Cycles Are Misaligned Most large enterprises finalized their 2025 technology budgets in Q3 2024, when AI was still viewed as experimental rather than operational. Price pressure is coming. While overall AI penetration among U.S.
in revenue in 2024, with 99% coming from interest income on USDC reserves. The B2B / SaaS Parallel : Many SaaS companies build their entire business on one pricing model, one customer segment, or one distribution channel. Circle trading at $85 up from $31 IPO price. At 5% rates in 2024, it generates $1.7B.
A Per Seat Model is Key to Expansion at HubSpot Long live per-seat pricing! HubSpot launched CRM at $100m ARR — which in 2024, might be late. Yet, its $36k+ ARR customers are now 28% of its base, up from 15% in 2019. And a few other interesting learnings: #6. It still works, when it works. #7. But helpful to see.
Backed by an acclaimed recent in-depth study of over 70 real-world GenAI offers conducted by Michael, we’ll explore the four avenues for packaging AI offerings, the importance of usage-based pricing, and how to craft a strategy that is agile, scalable, and aligns with customer values.
On the other hand, the classic leaders in SaaS have rebounded from 2024 lows both in terms of growth and market caps. There have been so many price increases since 2021, many apps are 40% or more expensive than they were in 2021. To raise prices even more? And in Classic B2B you are raising my prices this quarter again ?
months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. The AI Breakthrough (September 2024): Everything Changed Then came Replit Agent in September 2024.
IPOs priced so far—up 62.5% billion, a 55% increase in deal count versus Q1 2024. Aftermarket performance is exceptional : The 2024 IPO class rose over 20% from issuance through year-end, with larger IPOs (over $100 million) delivering nearly 30% returns. over the same period last year. Q1 2025 saw 59 IPOs raise $8.9
Prey Reality The AI Funding Explosion That Should Terrify SaaS Leaders Let’s start with the brutal math that should keep every SaaS CEO awake at night: $100 billion in venture capital went to AI startups in 2024 — an 80% increase from 2023 SaaS companies raised only $4.7 billion (two $6B rounds in 2024 alone) Sierra (Bret Taylor): $4.5
“It felt like we came out of the recession in Q3 of 2024,” Brian noted. So if you’re listening as a founder and you had a bad Q3 or Q4 2024 and it’s not looking good, it’s not the market.” Now it’s flashing back up.”
The answer is probably Yes, if we look at the actual, hard SaaStr data from SaaStr Annual 2024: What you can see above is: As the booth gets bigger, the number, almost linearly Activations are a big deal. The price for a booth is just a small part of the overall soft and hard costs. So should you go small, or go big?
. “We can see the signals,” CEO Cohen said in a May 2024 CNBC interview, describing the company’s IPO readiness. Digital health company Hinge Health’s May 2025 debut particularly stands out—the company priced at $32 per share (top of its range) and opened at $39.25, closing up 17% on its first day.
Security companies as a group average 29% expected revenue growth in 2024, compared to 23% for Data (or DaaS which stands for data-as-a-service). As a result, these businesses project higher growth rates & fetch more attractive valuations in early 2024. The fastest growing software category in the public markets is security.
By BluLogix Team Complex Pricing Models: How BluLogix Simplifies UCaaS Monetization Summary: Managing complex pricing models is a major pain point for UCaaS companies. From seat-based pricing to consumption-based and hybrid models, keeping track of various offerings and ensuring transparency for customers can be challenging.
Carta: Pre-Seed to Series A Funding is Down -9% in 2024 #5. How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk #4. 5 Interesting Learnings from Twilio at $4.5 Billion in ARR Top Videos & Podcasts: #1. How to Successfully Bring AI Products to Market at Scale with GitHubs CRO #3.
So a question I get a lot from folks is “How Will 2024 Be?” Second, the top public SaaS companies had a great year in their stock prices, even in growth slowed. The average public SaaS company saw it’s stock price up 40%. So for them, will 2024 be any better? Now let’s be clear. More on that here.
The Early Deflection Opportunities Smart sales leaders are identifying their “support ticket equivalents” – the routine sales interactions that could be handled by AI: Low ACV Deals at List Price : If customer has already tried on their own, they may not even want to talk to human.
T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. 81% of sales teams are either experimenting with or have fully implemented AI ( Source: *Salesforce’s July 2024 “State of Sales” Report.) The promise of AI.
We’re entering a new pricing environment for software: AI vs non-AI. AI software companies are projected to grow 63% faster in 2024 than non-AI software companies because of customer demand. It’s only happened in the last few weeks. Recent earnings have pushed some of the most important companies to all-time highs.
The Numbers Don’t Lie: We’re in a Different Market Let’s start with the headline grabber: Circle’s 247% gain from IPO price to current trading levels. The company that filed at $24-26 per share and priced at $31 is now trading at levels that would make even the most seasoned growth investor do a double-take.
This 2024 SaaStr Annual Sep 10-12 in SF Bay is ending up with our highest concentration of Product leaders ever. The post 50+ of The Best Chief Product Officers, VPs of Product and More at 2024 SaaStr Annual!! a subset! It will be an epic line-up for us all to learn how to build the best of the best products in SaaS and Cloud!
We pushed through record price increases. And we saw even folks like Slack that had never done a true price increase do one for the first time. Track that metric religiously in 2024. Whatever you do, don’t Hide in NRR in 2024. 2024 Has to Be The Year of Growing It. 2024 Has to Be The Year of Growing It.
The post Cyber Weekend Benchmarking Data: 2024 SaaS and Software Holiday Spend Report appeared first on FastSpring. Our platform serves as an all-in-one payment platform that handles everything from payment and checkout localization, to sales and VAT tax management, to customer support for end consumers, and so much more.
Here are my predictions for 2024. Record inflows into tokens fuel all-time highs in Bitcoin, Solana, & higher performance L1s who offer better price/performance to market. The fundraising market thaws, but at materially lower prices than the first half of 2022. The Fed cuts rates, which helps. 3 KnowBe4 4.6 6 Forge Rock 2.3
Subscribe now 2024 Estimates Q2 earnings season is now behind us. When we compare full-year guidance for 2024 from the Q2 call versus the Q1 call (~3 months ago), you’ll see in the graph below that, for the most part, full-year guidance didn’t change significantly. Follow along to stay up to date! the guidance) changes.
On top of that, inflation and price increases are eating into overall IT budgets. In fact, In fact, Gartner sees overall global software spend growing faster in 2024 than 2023, a very health +13.8% — and crossing $1 Trillion in total spend for the first time! So where does this all net out? With some big caveats.
Their 2024 State of Subscription Apps Report is out , and here were my top learnings: #1. Mobile Subscription Pricing is Flat, Not Up This is interesting. I suspect it’s because of the huge friction in mobile of moving beyond organic price points like $9.99 a month to pricing, especially for the existing base. #3.
Potential red flags The following issues can suggest potential risks: Lack of inquisitiveness Not discussing mobile strategies Recommending outdated technologies The firm's age (less than two years old) The company's size (fewer than 10 people) Price significantly lower than competitors Lack of maintenance planning post-launch Disinterest in learning (..)
Pricing Innovation: RevenueCat moved from flat fees ($120-$499/month) to a percentage of revenue model, making their tools accessible to smaller developers while scaling with larger ones. Gaming companies, productivity apps, health & fitnessevery category was going subscription-first.
We’re gearing up for 2024 SaaStrEuropa.com in London on June 4-5, which will be awesome. SaaStrAnnual.com 2024 on Sep 10-12 in SF Bay!! The post Join the CEOs of Bill, Procore, Klaviyo, Apollo, Attentive, Kong and More at 2024 SaaStr Annual!! 3,500+ of the best in SaaS and Cloud together in London! See You There!
So Carta put out some recent data I found very useful on how many startups raise another round, and how many sort of quietly wind down, in the first 5 years or so after being founded (from 2018 to early 2024): Almost none IPO’d in the first 5 years, but that just makes sense. And half the Seed stage startups had shut down by Year 5.
They have to be product experts" @lennysan + @jasonlk pic.twitter.com/kWdOBxtnjz — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 23, 2024 Here’s a checklist to get it right: 1. Have They Sold at Your Price Point? Make sure theyve sold at a similar price point before. Would You Buy From Them?
So we’re coming up fast on 2024 SaaStr Annual — Sep 10-12 in SF Bay Area in our 40+ Acre Indoor-Outdoor campus: Grab 20% OFF the final tickets here. The post Top 5 SaaStr Annual 2024 Sessions — So Far! It’s early, but we can see some trends in terms of the most popular sessions. That’s just a start!
Four Out of Seven IPOs in 2024 Were Down Rounds And That’s Actually Normal The Surprise : Despite investor hand-wringing about “down round IPOs,” 57% of the 2024 VC-backed tech IPOs priced below their last private valuation but historically, this isn’t unusual and doesn’t predict poor performance.
If you’re selling software at the same price into both the U.S. That said, there’s a silver lining: While monthly retention in the EU and North America remained stable from 2023 to 2024, Asia’s monthly retention rate improved by approximately 3%, showing positive momentum. and EU customer data to set “one-size-fits-all” global pricing.
The Numbers Tell the Story: Monday.com Q1 2025 : 30% growth, $282M revenue Asana 2024 : Single-digit growth, struggling with churn Mostly Same Product Category, Mostly Different Customers Both companies build “work management” software. Toast can charge restaurant-specific pricing. Look at Monday.com vs Asana.
Walker Research found in 2024 that the customer experience is now equal to price and product regarding key brand differentiators. “You need to make your customer success or customer service, your top priority and your core values,” Wen Yao, and VP of Customer Experience at Drata explains.
SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. Box’s Pricing Model to Maintain Efficient Growth: Box came up with a clever model.
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