article thumbnail

5 Interesting Learnings from Zscaler at $1B in ARR

SaaStr

Accelerating at scale. Zscaler is based in San Jose, CA, but it had early wins in Europe and it kept scaling there. Zscaler’s sales team is also similarly constituted, with an equal amount of the team outside the U.S. #3. Sales + Marketing declined from 59% of revenue to 47%. 5 Interesting Learnings: #1.

Scale 226
article thumbnail

Thanks to Cumul.io, Hook, Jiminny, Leaseweb,and Zendesk for Sponsoring SaaStr Europa 2023!

SaaStr

Jiminny is the conversation intelligence platform that records, transcribes and analyzes sales calls to help teams coach at scale, win more deals and smash targets. Zendesk started the customer experience revolution in 2007 by enabling any business around the world to take their customer service online.

Scale 202
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Interesting Learnings from UserTesting at $160,000,000 in ARR

SaaStr

While hardly the only vendor doing automated product insights, UserTesting has been doing it for quite a while (founded way back in 2007) and doing it well, with over 2,100 customers including many tech leaders. Stuck with per-seat pricing from 2007-2020, but added flex pricing in Q4′ 2020 — and quickly went to 20% of revenue.

Scale 213
article thumbnail

Ok, Google: Scale my SaaS business

Intercom, Inc.

On this week’s episode of Scale, Matt Rogers, Head of SaaS Initiative at Google, is here to enlighten us. Over the course of his conversation with Amanda Connolly, Matt covers the challenges faced by SaaS companies both starting out and scaling in today’s swiftly evolving market. Another great use case? trillion and $15.4

Scale 118
article thumbnail

In The Early Days, You Won’t Have Enough Customers. But Your Mini-Brand Will Come to Your Rescue.

SaaStr

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? It’s not scaling fast enough. No real Mini-Brand until early 2007. link] pic.twitter.com/1CuQoc2rcf. — Harry Stebbings (@HarryStebbings) January 26, 2017. Not enough. But at least some.

Branding 279
article thumbnail

The 10x Feature is Real. At Least, for a While. What’s Yours?

SaaStr

Talk to any experienced SaaS sales leader in a competitive space. But for a while, as you are scaling, you can beat the competition in at least specific deals in specific segments with a 10x Feature. 2007: Salesforce integration. And make sure the sales team always has at least one killer 10x feature. I always did.

Scale 196
article thumbnail

Dropbox S-1 Analysis - The King of Freemium

Tom Tunguz

Founded in 2007, Dropbox epitomizes the freemium go-to-market. The benefits of freemium at scale appear in the free cash flow from operations metrics. This cash flow results directly from the sales efficiency of the business. At an estimated sales efficiency of 1.1, Est Sales Efficiency. Revenue Growth.

Scale 210