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Top 10 Tools to Get Your App PLG-d

Frontegg

Product-Led Growth (PLG) is a consumer-centric scaling, conversion, and retention philosophy that uses the product itself as the primary growth driver. Also, there is less pressure on Sales. Founded : 2011 Known customers: Facebook, IBM, Microsoft, AWS, Unity, Udemy, Shopify Price starts at: $38/month per user. #2 8 Typeform.

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More Focus on SaaS Gross Margins in 2020

OPEXEngine

High gross margins together with high customer retention rates for a SaaS company at scale contribute to higher valuations, up to 20X or even 30X revenues in today’s market. Early-stage SaaS companies typically are not as concerned about Gross Margin as companies at scale. Have SaaS Gross Margins Improved Over Time?

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David Barrett, CEO of Expensify: Good Intentions, Bad Advice: How to Keep Your Board Aligned with Your Vision (Video + Transcript)

SaaStr

It’s a brutal, awful slog in the start. I would say, it’s always good to call out just how awful it is to be a founder, to be an entrepreneur, because that is a unique perspective that you bring to the board room that no one else shares. That sounds like an awful idea,” and then you have to work for it.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

We’ve all seen AWS and what they’ve done with their platform. Even at spectacular scale, they’re still growing at 30%. Law number one, in the cloud economy, scale wins. If you look at the IAS vendors, they passed $130 billion revenue milestone this year. It is staggering. Let’s dive in.

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Key Lessons from a $5B SaaS Category Leader (Video + Transcript)

SaaStr

And those of us and those of you who are involved in these companies, even the successful ones look an awful lot more like this. And Marketo very, very early on had to make a very significant team change in our first VP of sales. And so firing the first VP of sales was in some ways more than just giving up revenue and delaying revenue.

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