Dear SaaStr: What Are Some of the Unwritten Rules of VC Fundraising?
SaaStr
NOVEMBER 11, 2022
Cold outreach works. But if you are going via cold outreach instead of a warm intro, make the email amazing. It’s OK to overindex on the topic you are most passionate about (product, sales, marketing, etc.). But make something up that the VC knows the answer is otherwise … that’s almost always a No right there.
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