User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Customer acquisition cost (CAC): How much do you spend on sales, marketing, etc.

SaaS 68

SaaS Sales Funnel Customer Lifetime Value Acquisition 68

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Payment Methods 217

Payment Methods Merchant Services B2C Payment Solutions 217

User Pilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Buyer personas are great to turn to when planning your marketing campaigns or when you want to make product improvements. Effective customer analysis is the key to business success.

Software Review 90

Software Review Social Media Underperforming Technical Team Interviewing 90

Sales Hacker

JULY 31, 2023

James Isilay founded Cognism a B2B sales intelligence company together with Stjepan Buljat in 2015. Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! Treat each country like a startup when joining a different global market.

Scale 52

Scale Sales Hiring B2B Scaling 52

Kellblog

MAY 5, 2021

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. My Thoughts on the Book: ABM is B2B. A marketing book written in marketing copy style. For marketers. Let me get this off my chest: ABM is not B2B. ABM means account-based marketing.

B2B 142

B2B Marketing Software Review Underperforming Technical Team 142

User Pilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Marketing teams can use funnel analysis to find friction points in the customer journey that stop users from signing up for the product, activating , and becoming paid customers. Tag these events for tracking in your analytics tool.

Marketing 79

Marketing Trends Metrics Forecasting 79

FastSpring

JANUARY 29, 2021

Skip ahead: Made PSD2 Compliance Easy for Global Sellers Early Access Launch of FastSpring Quotes for B2B Sales Enhanced Our Platform for Faster Seller Onboarding Improved global ecommerce for cross-border selling Shortcuts and Tips From the FastSpring Team Self-service and documentation Updates. We’d love to hear from you.

Merchant Services 78

Merchant Services Payment Services Payment Methods compliance 78

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

User Pilot

OCTOBER 6, 2022

Customer behavior analysis helps you identify the most valuable users and personalize your marketing strategy to reach them. In B2B SaaS, many factors influence customer behavior — from psychological to marketing factors to the overall satisfaction with a product or service. What influences customer behavior?

Payment Solutions 85

Payment Solutions Underperforming Technical Team SaaS Payments Customer Lifetime Value 85

Neil Patel

APRIL 9, 2021

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. Developing the ideal buyer persona is something all great marketers must do. What Are LinkedIn Insights?

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

SaaSOptics

AUGUST 11, 2022

How to Navigate the Market Downturn. Everyone is starting to feel the squeeze of the market—especially those in the tech space. Seasoned industry vets may know what their next move should be, but navigating a changing market (especially one in a downturn) is an obstacle for any SaaS founder. Raise, Sell, Merge, or Scale?

Scale 97

Scale Scaling Technical Review Venture Capital 97

Chart Mogul

MAY 27, 2021

By capturing marketing channel data and sending it into Chartmogul, you can run reports that show you exactly what channels and campaigns are generating customers & revenue. Do you know what marketing campaigns and channels are generating the majority of your customers & revenue? Why you need to capture marketing channel data.

Marketing 72

Marketing Software Review Churn Revenue 72

Buffer Resources

FEBRUARY 28, 2024

Remember, setting your price is about knowing your worth and understanding what the market can bear. You can charge more if your content is unique or offers significant benefits that stand out in the market. Your experience and the quality associated with your personal brand add value to your offerings, making them worth a premium.

Pricing 103

Pricing Social Media Consulting Branding 103

User Pilot

AUGUST 11, 2022

Liaising with the marketing team for better user insights. The best customer success teams regularly collaborate with sales, marketing, and support teams to interchange data and create more thoughtful strategies. Liaising with the marketing team for better user insights. Tagging product features to track on Userpilot.

Customer Success 91

Customer Success Management SaaS Technical Review 91

Sales Hacker

APRIL 14, 2020

We’ve all seen talk of the “new normal” floating around rapid-fire tweets, deep-dive B2B podcasts, and earnest LinkedIn posts. And one of them is sales and marketing having to hit the proverbial pause button on B2B events. But 7 out of 10 B2B marketers use events for lead generation. Key Takeaways.

Scale 123

Scale B2B Social Media Sales 123

Sales Hacker

SEPTEMBER 24, 2022

In B2B sales orgs, you’ll encounter two common models of the journey from prospect to closed deal. You may also use analytics tools like SEMrush Market Explorer, Sprout Social, or People Pattern to better understand your audience. and other traits so you can tailor your marketing messages for each customer group.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

Neil Patel

SEPTEMBER 18, 2020

The problem is, most marketers are doing it wrong. FindThatLead is made for B2B companies. FindThatLead is great for B2B businesses, and VoilaNorbert offers you a full suite of products that are worth the price tag. As you may know, including images in email marketing is a must, but what about professional B2B emails ?

Business 136

Business Sales Recruiting Social Media Technical Review 136

Sales Hacker

JUNE 23, 2020

LinkedIn has a reputation for high engagement for sales and high cost for marketing. And plenty of B2B brands already use the paid features of LinkedIn to great effect. Message Ads come with a tag. No matter how organic your message seems, your leads will see a sponsored tag in the subject line.

Scale 90

Scale Scaling Advertising B2B 90

User Pilot

NOVEMBER 23, 2023

In other words, most of the features don’t support the outcomes you’re trying to create for your markets and your customers. This means that whatever they work on isn’t always aligned with customer or market needs. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen.

Scale 84

Scale Underperforming Technical Team Sales Recruiting Software Review 84

ProfitWell

APRIL 23, 2020

If your customer support is overwhelmed right, instead of trying to code these new themes, tag them instead with a general theme related to the crisis. Once things settle, it’s easy to gather the information labeled with that general tag to see how many of these goals, values, desires, or needs of customers still remain.

Payment Methods 110

Payment Methods Retention Payment Solutions Payments 110

The SaaS Garage

MARCH 25, 2019

They use phrases like”Seed VC”, “Startup VC” in their tag line and invest between €0.5M – €1.5M While Geoffrey was talking about the adoption of new technology and its life cycle, I see the SaaS Chasm related to lead gen and (B2B SaaS) sales cycles. A new pedigree of European VC funds has emerged.

Finance 67

Finance B2B Startup Subscription 67

Chart Mogul

MAY 27, 2021

By capturing marketing channel data and sending it into Chartmogul, you can run reports that show you exactly what channels and campaigns are generating customers & revenue. Do you know what marketing campaigns and channels are generating the majority of your customers & revenue? Why you need to capture marketing channel data.

Marketing 52

Marketing Software Review Revenue Metrics 52

User Pilot

MARCH 31, 2023

In the B2B space, it’s a 25% conversion rate. If you’re in the B2B industry, aim for 25%. But if your product is already on the market and has an opt-out free trial, aim for a 50-75% free trial conversion rate. Alternatively, you can tag features to see which ones are used mainly by your power users.

Strategy 79

Strategy SaaS Payments Payment Solutions Payment Methods 79

Chart Mogul

OCTOBER 20, 2021

Black Propeller is not a standard digital marketing agency. Black Propeller is not a standard digital marketing agency. That’s when he started looking at the agency retainer from a different perspective – this wasn’t just a fee for digital marketing services, it was a subscription to the Black Propeller product.

SaaS Payments 52

SaaS Payments Payment Methods Advertising Payments 52

User Pilot

APRIL 18, 2023

Send NPS surveys periodically to measure customer loyalty and tag responses. A customer success strategy is essential for any SaaS business that wants to grow and thrive in a competitive market. You can also identify new features or markets that you can explore to expand your product offering and reach.

Customer Success 89

Customer Success Strategy Customer Lifetime Value SaaS 89

Sales Hacker

MAY 19, 2022

As such, most enablement and marketing teams invest time and resources into creating more of it. Per research from Content Marketing Institute , 65% of sellers indicate they have easy access to sales content. But according to SiriusDecisions , up to 70% of B2B content sits unused. Train sellers to address objections.

Sales Hiring 91

Sales Hiring Strategy Content Marketing Onboarding 91

Neil Patel

NOVEMBER 30, 2020

Hubspot’s Service Hub —Best for Free Software and Deals Zendesk —Best for a Complete Support Suite Groove —Best for Small Businesses and Startups TeamSupport —Best for B2B Support LiveAgent —Best for Live Chat Service Salesforce Service Cloud —Best for Remote and On-Site Support Freshdesk —Best for a Streamlined System.

Software Review 103

Software Review Software Systems Review AI Search 103

Chart Mogul

APRIL 27, 2023

After years of using generic CRMs that are ill-suited for our product-led B2B SaaS model, we’re using ChartMogul CRM, the only CRM tailor-made for SaaS sales teams like us. Even if you get a discount for the first year, you’re looking at a big price tag after that. Imagine onboarding a sales manager and some SDRs on top of that.

Scale 52

Scale Forecasting PayPal Subscription 52

Sales Hacker

MARCH 16, 2020

There’s been a shift in how B2B organizations communicate through follow-ups and outreach. This means that even in the B2B space, your buyers want ultra personalized experiences, they want their needs to come first, and they want on-demand engagement. Texting in B2B is probably one of the most controversial tactics right now.

Technical Review 108

Technical Review B2C Social Media Underperforming Technical Team 108

Sales Hacker

DECEMBER 7, 2018

My former Ambition colleague Dan Nice once compared B2B sales and marketing teams to Allied Forces storming Omaha Beach during the D-Day invasion. Marketing provides the heavy artillery and air cover. Hire, Organize and Segment Your B2B Sales Team. Hiring for Your B2B Sales Team. Organizing Your B2B Sales Team.

Sales Hiring 74

Sales Hiring B2B Sales Systems Review 74

Hull

NOVEMBER 9, 2020

As marketers, we all know the merits of demographic, firmographic, and technographic data by now. To combat false sense of hope in these types of scenarios, we are turning our attention to a different type of data source, one that is often underutilized in B2B, yet highly valuable: behavioral data. It's true. Where is it stored?

Retention 52

Retention Data Innovation Acquisition 52

Hull

NOVEMBER 9, 2020

As marketers, we all know the merits of demographic, firmographic, and technographic data by now. To combat false sense of hope in these types of scenarios, we are turning our attention to a different type of data source, one that is often underutilized in B2B, yet highly valuable: behavioral data. It's true. Where is it stored?

Retention 52

Retention Data Innovation Acquisition 52

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Effective marketing campaigns are data-driven. Photo Contests.

Engagement 132

Engagement Social Media Branding B2C 132

Sales Hacker

NOVEMBER 7, 2018

Intent data has become one of the hottest topics in the B2B sales and marketing space. Several people spending time on Product Hunt web pages tagged with the sales topic show a company interest for solutions and innovation in that realm. In a market close to us, Martech, Scott Brinker is now listing almost 7,000 solutions.

Outsourcing Services 75

Outsourcing Services Data Technical Review Outsourced Development 75

Chart Mogul

JUNE 24, 2021

A similar property has a different price tag in Toronto, Paris, São Paulo, Cairo, Seoul, and Bangalore. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience. The answer is likely no because there’s no such thing as a universal price, even for an identical house.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

ProfitWell

MAY 1, 2020

Listen wherever you get podcasts: How is B2B SaaS growth trending over time? ??7 Yesterday, we officially launched our ProfitWell Subscription Index , a measurement of how the B2B SaaS market is growing or shrinking over time—and today, we’re diving into the numbers a bit further. By March 15, the market had grown 5.3%

B2B 52

B2B Subscription Payment Features Social Media 52

InsightSquared

APRIL 3, 2019

The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results. These are biases that every sales professional or marketer should understand and be willing to leverage when the opportunity arises.

Sales 111

Sales Pricing Advertising Benchmarks 111