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How I’ve Used Speaking to Develop a Sales Funnel With a 10-25% Conversion Rate

Buffer Resources

When giving talks, I looked for speaking opportunities that targeted audiences of online coaches, consultants, and service providers who were looking to scale. This approach helped me double my email list and sign multiple four-figure clients who came through that funnel.

Scale 83
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The Evolution of Open Source Business Models

Tom Tunguz

Open source is a marketing strategy that fills the top of the sales funnel with users who may later convert to paying customers. At scale, startups pivot to maximization to extract the most dollars from their customers. But over time, tension emerges between the company and its community.

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Every Customer is a Design Partner - Leading Your Sales Motion with Sales Engineering

Tom Tunguz

Said another way, founder-led sales are sales engineering sales, not account executive sales. As a company scales, founders transition sales to others. The default behavior is for founders to pass sales to account executives.

Scale 173
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Conversion Funnel Leaks: Types + Ways to Identify And Fix Them

User Pilot

TL;DR A conversion funnel leak is a point in the customer journey where potential customers drop out of the process before taking the desired action. Sales funnel leaks happen at the top, middle, and bottom of the funnel. The conversion rate typically decreases as users go deeper into the sales process.

Scale 93
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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. These 16 plays are aligned to different stages of the sales funnel.

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How can a marketing automation platform help me nurture a prospect through the sales funnel?

Net-Results

As long as a prospect’s timing isn’t right yet, marketing automation software will help you build a relationship with a prospect automatically (which also means you can do it at scale, with as many prospects at the same time as you want). The post How can a marketing automation platform help me nurture a prospect through the sales funnel?

Scale 40
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SaaStr Podcast 451: How Leveraging Partnerships Can 2x Your Growth with Gorgias.io

SaaStr

Gorgias CEO Romain Lapeyre, and Axelle Heems, the Gorgias Head of Operations, share steps to create a partnership program that scales and yields results. After a strong start, you’ll want to make sure you can scale as your company grows. Treat your partner acquisition like a sales funnel. appeared first on SaaStr.

Scale 245