SaaStr
DECEMBER 28, 2024
Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year? SMB-focused SaaS companies often have better performance with Facebook in particular, and can often deploy more there. But paid social for SaaS is generally poor and limited. To a point. Those are more work than Adwords and Facebook ads.
SaaStr
FEBRUARY 1, 2021
One thing if you are a first-time founder in SaaS that may seem as boring as you can imagine is webinars. But I’d challenge that thinking with one simple rule: if even 2 qualified prospects and/or 2 existing customers come to a webinar, that’s great. The post Webinars Almost Always Work appeared first on SaaStr.
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SaaStr
DECEMBER 8, 2024
Webinars Almost Always Work. Samsaras Rise to Vertical SaaS Leader and $1B+ ARR with Samsara’s CEO and Co-Founder #2. Has Quitting Culture Now Crossed Into Founder CEOs? #3. If You Really Commit. Start Next Week. #4. Carta: Pre-Seed to Series A Funding is Down -9% in 2024 #5. 5 Interesting Learnings from Twilio at $4.5
SaaStr
DECEMBER 5, 2024
Audience segmentation Webinars & virtual events In-person events Analytics The market for marketing AI-assisted tools however is getting very crowded. The Latest Data on How AI Impacts the SaaS Buyer Landscape with G2’s CMO appeared first on SaaStr. Five years ago, there were only 20 companies on G2’s grid.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
Through this real-world case study, you’ll walk away with practical, battle-tested techniques you can immediately apply to your own LLM-powered SaaS solutions! 📆 April 9th, 2025 at 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST
SaaStr
JUNE 21, 2025
In SaaS, 50% of revenue often comes from existing customers, and up to 50% of growth can come from upsells, expansions, and renewals. Be Organized and Committed : Early-stage CSMs often wear many hats—onboarding, training, webinars, even sales demos. But don’t stop there—bring value beyond just being “nice.”
SaaStr
AUGUST 24, 2021
Q: What are the best marketing techniques for an early stage SaaS startup? In the end, 30%-80% of new leads for most SaaS companies come from word-of-mouth and similar referrals. Do weekly webinars where you highlight The Customer of The Month. Do a high quality weekly webinar, and invite your growing list to it every week.
Speaker: Ronald Eddings, Cybersecurity Expert and Podcaster
So, you’ve accomplished an organization-wide SaaS adoption. Through all the benefits offered by SaaS applications, it’s still a necessity to onboard providers as quickly as possible. Through all the benefits offered by SaaS applications, it’s still a necessity to onboard providers as quickly as possible.
Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms
Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry!
Speaker: Speakers: Robin Eissler, BoosteHub & Cory Benn, PracticeSuite
Join us for an exclusive session with Robin Eissler from BoosteHub and Cory Benn from PracticeSuite as they reveal their secrets to leveraging payments within their SaaS platforms. Register now to secure your spot and elevate your SaaS platform to the next level! Webinar Date & Time: July 11th, 2024 @ 11:00 AM EDT
Speaker: Brian Chang, Managing Director of Warburg Pincus & Scott Schwan, Chief Product Officer of A-LIGN
Scaling your SaaS business to the growth stage requires a strong product/market-fit, an optimized marketing funnel with repeatable sales processes, and a strategy for customer retention. In this webinar, you'll learn how to: Bridge the gap between product-market fit and go-to-market fit.
Speaker: Michael Mansard and Katherine Shealy
Generative AI is no longer just an exciting technological advancement––it’s a seismic shift in the SaaS landscape. You’ll walk away with the following insights: 🚀 GenAI as a Game Changer: Learn why GenAI is revolutionizing SaaS and how it opens new opportunities to innovate your business model.
Speaker: John Mecke, Managing Director of DevelopmentCorporate, Jon Gatrell, Principal Partner at Market Driven Business
In this webinar you will learn: How product managers can distill market facts from the market and express them in relevant numerical and visual contexts. Specific techniques for analyzing SaaS products. Product managers need to be as competent in these domains as they are in understanding customer problems and pain points.
Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue
As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. Sales effectiveness = Product Market Fit*(Messaging + Channels + Tactics).
Speaker: Anindo Banerjea, CTO at Civio & Tony Karrer, CTO at Aggregage
💥 Anindo Banerjea is here to showcase his significant experience building AI/ML SaaS applications as he walks us through the current problems his company, Civio, is solving. The number of use cases/corner cases that the system is expected to handle essentially explodes.
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