Practical Advice on SaaS marketing

SEPTEMBER 9, 2017

If you’re a software-as-a-service (SaaS) solution provider, you’ve got something that your customers want… but you may not even know it. Every SaaS solution provider can access this aggregate information. Publishing it on your website, in blog posts, white papers, or by-lined articles can help you gain broader visibility.

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Data SaaS Software Review Benchmarks 100

SaaStr

JUNE 3, 2020

It’s 2020 and SaaS buyers are more skeptical and suspicious, more disbelieving, more unconvinced than they were in 2019. The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And what I’d like to talk to you about today is the SaaS Trust crisis we’re seeing.

Software Review 176

Software Review Scale Technical Review SaaS 176

Practical Advice on SaaS marketing

JUNE 4, 2016

It can be especially effective for software-as-a-service (SaaS) companies that need to keep customer acquisition costs under control. If you provide good content - blog posts, newsletters, white papers, webinars, infographics, etc. Remember, in the SaaS world, the person you’re targeting is usually a very busy person.

Content Marketing 157

Content Marketing Acquisition Finance Software 157

FastSpring

SEPTEMBER 23, 2021

The end-of-year holidays offer lots of opportunities for SaaS and software companies to boost sales and brand recognition. Check out our white paper on how to drive affiliate activity. You’ll also read a case study detailing how one software company used FastSpring to grow their affiliate program.

Sales Recruiting 148

Sales Recruiting Software Review Social Media Branding 148

Practical Advice on SaaS marketing

JUNE 5, 2019

SaaS companies need to tell their creation story. Why does this matter to SaaS companies? They can confine themselves to cranking out the standard array of white papers, brochures, and other marketing material. And that’s especially true for companies selling software-as-a-service (SaaS) solutions.

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SaaS Marketing Software Management 122

Practical Advice on SaaS marketing

MARCH 4, 2017

More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. In the earlier days of software-as-a-service (SaaS), for example, lots of prospective customers had concerns about SaaS and cloud computing, and they needed to become more familiar with the basics.

Marketing 113

Marketing SaaS Software Review Mobile 113

Totango

SEPTEMBER 22, 2022

SaaS Tools to Jumpstart Your Business Growth: Five Essential Apps. Software-as-a-Service ( SaaS ) tools automate your business functions, fueling your growth by increasing efficiency. Here we’ll guide you through the essential SaaS tools you need for business growth. What Are SaaS Tools? Software integrations.

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SaaS Payments Scale Payments Payment Solutions 71

Practical Advice on SaaS marketing

JANUARY 6, 2018

For lots of us software-as-a-service (SaaS) marketers, the first thing we want to do with a new prospect is show them a demo. They visit our website: invite them to a demo They walk into our trade show booth: show them a demo They download a white paper, open an email, attend a webinar, whatever: schedule a demo.

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Practical Advice on SaaS marketing

MARCH 10, 2014

Over the 10 years since salesforce.com went public, a few things have changed in the way we market software-as-a-service (SaaS) solutions. Not too long ago, people marketing SaaS solutions spent a lot of time trying to convince prospective customers that putting key applications and data on the cloud was OK.

Software Review 124

Software Review Systems Review Marketing SaaS 124

Point Nine Land

FEBRUARY 6, 2019

Test new products, reach new user segments and acquire new customers I covered this topic in more details in “ A landscape of the major SaaS app stores ”, but I believe we’ve entered the “SaaS app stores” era. The rise of SaaS platforms impacts many aspects of building a SaaS company, one of which is the go-to-market strategy.

Strategy 71

Strategy SaaS Marketing Social Media 71

Practical Advice on SaaS marketing

JULY 1, 2018

They’re not typing relevant keywords into Google, not asking their colleagues for recommendations, not downloading educational white papers, or doing anything else to actively search for a solution. When inbound marketing isn’t enough I’ve worked with a number of software-as-a-service (SaaS) providers that have faced this problem.

Advertising 113

Advertising Education SaaS Marketing 113

Practical Advice on SaaS marketing

JANUARY 7, 2012

Software-as-a service (SaaS) solutions for businesses are not gum, candy or Slim Jims. Most business software is bought after careful consideration. Even buying a relatively inexpensive SaaS solution - if it's important to the business - usually takes time and follows a deliberate evaluation process. Good luck with that.

Business 100

Business SaaS Acquisition Software 100

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.

Startup 178

Startup Sales SaaS Systems Review 178

Tom Tunguz

OCTOBER 21, 2015

Last night, at our inaugural event, SaaS Office Hours welcomed Bill Macaitis , CMO of Slack, former CMO of Zendesk and former SVP of Online Marketing and Operations at Salesforce. One metric that most SaaS marketers don’t measure frequently, but should, is Net Promoter Score. Which marketing metrics are most important?

Scale 100

Scale SaaS Acquisition Startup 100

Practical Advice on SaaS marketing

DECEMBER 6, 2014

Most SaaS buyers make their purchase decision quickly. For one thing, lots of SaaS vendors won’t engage in a long sales cycle. More importantly, SaaS buyers can’t afford it either. Remember the SaaS buyer is usually someone whose main job isn’t evaluating and buying technology solutions. They can’t afford it.

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FastSpring

DECEMBER 14, 2018

And this doesn’t just apply to people who want to know Spice Girls tour dates; it applies to business owners looking for software solutions, too. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. If someone has a question about anything, the first stop is almost always Google.

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Practical Advice on SaaS marketing

JANUARY 9, 2016

But does downloading a white paper or signing up for a webinar really count as an inquiry from a qualified prospect? Instead, SaaS companies should be cultivating them, nurturing them until they are ready. White papers, newsletters, webinars can all be effective cultivation tools.

Acquisition 113

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Practical Advice on SaaS marketing

MARCH 2, 2018

Here’s a sorry fact: most of your prospective customers won’t end up buying your software-as-a- service (SaaS) solution. These people have visited your website, opened your emails, read your white papers, sat through a demo, even talked with your sales people about pricing. Lots of folks who should buy it, won’t buy it.

Education 122

Education Pricing Communication Customer Success 122

Totango

MARCH 8, 2022

Showcasing and reviewing CS software. Giving CS companies promotional opportunities to position their brands as thought leaders, generate leads, and plug software products (within the limits of the community’s policies on promotions). Gain Grow Retain is a free, open community for CS leaders from B2B SaaS companies. CS in Focus.

Customer Success 116

Customer Success Technical Review Social Media Underperforming Technical Team 116

Kellblog

OCTOBER 21, 2021

I think the following are reasonable targets for a circa $50M enterprise SaaS company for mix of oppties generated by each source (all targets are plus-or-minus 10%): Marketing: 60%. See note [8] not for the answer to the attribution riddle, but for my advice on best dealing with the fact that it’s unanswerable. SDR/outbound: 10%.

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SaaSHolic

FEBRUARY 23, 2022

If you’re looking for the top SaaS blogs and influencers you’ve come to the right place. We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. He tweets at lot and also writes at Intercom’s blog.

Venture Capital 52

Venture Capital SaaS Social Media Entrepreneurship 52

Unbounce

DECEMBER 14, 2021

Things like repeat visits or downloading a free resource like a white paper might inch an MQL closer to transforming into an SQL—but there’s no guarantee that their actions will go beyond curiosity. Are you selling project management software? Still, you need to be wary of your approach with an MQL.

Business 111

Business Software Sales Engagement 111

Tom Tunguz

APRIL 16, 2013

At first glance, SMB SaaS companies, those who sell Software-as-a-Service to small to medium businesses, may seem like any other software company. Successful SMB SaaS companies have reinvented their businesses eschewing the expensive enterprise sales model in favor of end-user centric marketing, support and product development.

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Practical Advice on SaaS marketing

JUNE 3, 2017

For most B-to-B software-as-a-service (SaaS) solutions, vendors need to work with prospects through a long process with multiple steps. Email, webinars, and white papers might be part of these efforts that nudge people forward with their evaluation. In fact, it may be distracting them from the real problems.

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AWS Social Media Acquisition Subscription 100

The Angel VC

MARCH 18, 2013

Here's another post in my series on DOs and DON'Ts for early-stage SaaS startups : 6th DO for SaaS startups Fill the funnel Or: Focus on inbound marketing, but try lots of things and double-down on what works In this post I'm going to write about lead generation for SaaS startups. but I've seen some good success in SaaS as well.

Scale 143

Scale Startup Marketplace as a Service SaaS 143

SaaSHolic

FEBRUARY 6, 2023

If you’re looking for the top SaaS blogs and influencers you’ve come to the right place. We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. He tweets at lot and also writes at Intercom’s blog.

Venture Capital 52

Venture Capital SaaS Social Media Entrepreneurship 52

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. White papers.

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B2B Payment Methods Payments SaaS Payments 116

OPEXEngine

JUNE 8, 2021

But in the world of enterprise SaaS, it’s not accurate. In the unique world of enterprise SaaS, where the buyers are sophisticated, the sales cycle is interminable and the product is invisible, sales teams face a number of unique challenges. Enterprise SaaS, by definition, is also complex. Not even close.

Enterprise 52

Enterprise Underperforming Technical Team SaaS Sales 52

Baremetrics

SEPTEMBER 5, 2021

Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. SaaS and subscription businesses rely on Baremetrics to segment customer attributes, track 26+ business metrics, and gather data-driven insights. What is a PQL? Try Baremetrics free.

Payment Solutions 95

Payment Solutions SaaS Payments Payment Services Payment Methods 95

Practical Advice on SaaS marketing

JULY 27, 2011

This beast inhales tasty blog posts for breakfast, devours hearty white papers for lunch, and feasts on entire websites for dinner. Cost-effective marketing requires lots of content Cost-effective marketing, the kind that's essential for software-as-a-service (SaaS) success, demands content. and lots of it.

SaaS 100

SaaS Software Strategy Marketing 100

Practical Advice on SaaS marketing

AUGUST 6, 2016

And in the software-as-a-service (SaaS) world, wasting the sales and marketing budget is a quick ticket to failure. Required reading Before anyone prepares any marketing material - website copy, white papers, videos, whatever - they should first consult this document. See " Bad leads cost you money ").

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Consulting Engineering Technology Marketing 100

Kellblog

OCTOBER 16, 2023

But for an early-stage company with less than a dozen reps and that’s still highly dependent on the founder(s) to sell software, it’s overkill. You can and should build tools to support its execution — e.g., the wow demo and a security and adminstration white paper. ” What is a Playbook?

Startup 90

Startup Sales Sales Enablement Leadership 90

Totango

MARCH 16, 2021

Typical stages which may be covered in a SaaS context include: Awareness: through marketing efforts, prospects become aware of a brand and its value proposition. Customer success software such as the Totango Spark platform enables you to automatically trigger actions that promote optimized customer journeys.

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B2C B2B Acquisition Retention 117

Practical Advice on SaaS marketing

JUNE 8, 2011

Don't get lost in individual tactics I hope I haven't lost the non-baseball fans among you, because there's a lesson in here for software-as-a-service (SaaS) marketers. Does this particular white paper attract more leads? I encourage SaaS companies to try different things, measure their performance and make adjustments.

Marketing 100

Marketing SaaS Acquisition Construction 100

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. So the question becomes: in enterprise software, how do we structure product marketing and competitive in the best way to do just that? 7] Content being collateral (e.g.,

Product Marketing 136

Product Marketing Marketing Sales Hiring Payment Services 136

Practical Advice on SaaS marketing

OCTOBER 2, 2014

I’m sure they use some very nifty software to make this happen. That’s bad for all companies and especially bad for software-as-a-service (SaaS) companies. See "SaaS customer acquisition: Feed it or starve it?" ) SaaS companies are much better off developing a compelling value proposition and message.

Acquisition 100

Acquisition SaaS Software Marketing 100

Neil Patel

DECEMBER 11, 2022

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. If you have a SaaS, walk them through using it by helping them to create their very first __ — such as a website, playlist, or campaign. Views certain content on your web page.

Marketing 131

Marketing Sales Funnel Retention Branding 131