Kellblog

OCTOBER 21, 2021

For example, if an oppty is created after several people downloaded a white paper, a few attended a webinar, an SDR had been doing outreach in the account, the salesperson met a contact on the train, and a partner was trying to win business in the account, who gets the credit? .”). [3]

Underperforming Technical Team 131

Underperforming Technical Team Engineering Advertising Forecasting 131

Practical Advice on SaaS marketing

JULY 1, 2018

They’re not typing relevant keywords into Google, not asking their colleagues for recommendations, not downloading educational white papers, or doing anything else to actively search for a solution. When inbound marketing isn’t enough I’ve worked with a number of software-as-a-service (SaaS) providers that have faced this problem.

Advertising 113

Advertising Education SaaS Marketing 113

Tom Tunguz

MARCH 17, 2015

Channels - In the world of licensed enterprise software, software companies pay channel partners called Value Added Resellers (VARs) and Independent Software Vendors (ISVs) to sell, install and customize software. Content marketing takes many forms: blogs, white papers, social media engagement, eBooks, videos and so on.

Scale 122

Scale Marketing SaaS Content Marketing 122

Tom Tunguz

MARCH 28, 2017

Their efforts simplify quote creation, esignature, billing processes, and presentation software, among other things. If you’d like to read more about RevOp theory, Radius published an excellent white paper on the topic. Customer Ops provides the software and metrics for the entirety of the customer journey.

SaaS 115

SaaS Construction Engineering Acquisition 115

FastSpring

JUNE 11, 2019

In this joint webinar with TechSmith, a global leader in screen capture software, we’re showcasing why you should consider using video to create more engaging content and improve the conversion rate on your site. The way customers purchase digital products and software is changing. Maximizing your revenue potential with global sales.

Payment Methods 66

Payment Methods Scale Payments Payment Services 66

Totango

MARCH 8, 2022

Showcasing and reviewing CS software. Giving CS companies promotional opportunities to position their brands as thought leaders, generate leads, and plug software products (within the limits of the community’s policies on promotions). Providing a forum to share CS strategies, tips, and best practices. Promoting CS thought leaders.

Customer Success 115

Customer Success Technical Review Social Media Underperforming Technical Team 115

Practical Advice on SaaS marketing

APRIL 14, 2014

For most companies, buying a software-as-a-service (SaaS) solution to address a critical business need isn't a decision they take lightly. Publishing an insightful white paper, a blog post, benchmark data, or some other valuable content reinforces your credibility and makes a positive impression.

SaaS 113

SaaS Acquisition Benchmarks Finance 113

Unbounce

DECEMBER 14, 2021

Things like repeat visits or downloading a free resource like a white paper might inch an MQL closer to transforming into an SQL—but there’s no guarantee that their actions will go beyond curiosity. Are you selling project management software? Still, you need to be wary of your approach with an MQL.

Business 111

Business Software Sales Engagement 111

Practical Advice on SaaS marketing

MARCH 2, 2018

Here’s a sorry fact: most of your prospective customers won’t end up buying your software-as-a- service (SaaS) solution. These people have visited your website, opened your emails, read your white papers, sat through a demo, even talked with your sales people about pricing. Lots of folks who should buy it, won’t buy it.

Education 122

Education Pricing Communication Customer Success 122

Practical Advice on SaaS marketing

JANUARY 9, 2016

But does downloading a white paper or signing up for a webinar really count as an inquiry from a qualified prospect? White papers, newsletters, webinars can all be effective cultivation tools. CAC Composition: Sales vs. It's really just a cost-effective way to stay on a prospect's radar screen.

Acquisition 113

Acquisition Compensation Education SaaS 113

Baremetrics

SEPTEMBER 5, 2021

Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. The criteria that define an MQL are specific to different organizations. These criteria are typically set by considering a lead’s behavior within the customer lifecycle. What is a PQL?

Payment Solutions 95

Payment Solutions SaaS Payments Payment Services Payment Methods 95

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. So the question becomes: in enterprise software, how do we structure product marketing and competitive in the best way to do just that? 7] Content being collateral (e.g.,

Product Marketing 137

Product Marketing Marketing Sales Hiring Payment Services 137

Practical Advice on SaaS marketing

SEPTEMBER 9, 2017

If you’re a software-as-a-service (SaaS) solution provider, you’ve got something that your customers want… but you may not even know it. Publishing it on your website, in blog posts, white papers, or by-lined articles can help you gain broader visibility. In aggregate, this information can be very useful.

Data 100

Data SaaS Software Review Benchmarks 100

Practical Advice on SaaS marketing

JANUARY 7, 2012

Software-as-a service (SaaS) solutions for businesses are not gum, candy or Slim Jims. Most business software is bought after careful consideration. A gung-ho marketing team posts a compelling white paper on its web site. Dozens download the paper daily, providing their email address to do so. Good luck with that.

Business 100

Business SaaS Acquisition Software 100

Kellblog

AUGUST 3, 2022

The purpose of this post is to discuss one of the more serious forms of software marketing desperation, which I refer to variously as a backstage musical, a bake sale, or what one might more contemporaneously call crowdsourced marketing. Share a draft white paper to get your arguments torn apart.

Marketing 95

Marketing Sales Hiring Scale Software Review 95

OpenView Labs

JUNE 3, 2021

An example: In a software company, the relationship between Product Management and Product Marketing is similar to the relationship between Engineering and Quality Assurance (QA). For example: Product managers are responsible for requirements, while product marketers deliver data sheets, white papers, web content, etc.).

Product Marketing 93

Product Marketing Sales Hiring Startup Scale 93

Practical Advice on SaaS marketing

JUNE 3, 2017

For most B-to-B software-as-a-service (SaaS) solutions, vendors need to work with prospects through a long process with multiple steps. Email, webinars, and white papers might be part of these efforts that nudge people forward with their evaluation. In fact, it may be distracting them from the real problems.

AWS 100

AWS Social Media Acquisition Subscription 100

Practical Advice on SaaS marketing

JULY 27, 2011

This beast inhales tasty blog posts for breakfast, devours hearty white papers for lunch, and feasts on entire websites for dinner. Cost-effective marketing requires lots of content Cost-effective marketing, the kind that's essential for software-as-a-service (SaaS) success, demands content. and lots of it.

SaaS 100

SaaS Software Strategy Marketing 100

Tom Tunguz

OCTOBER 21, 2015

Best in class companies achieve a score of 70 on a scale of 100, but according to Zendesk data, the typical B2B software company achieves only 29. The price a software startup can charge is a function of the difference in net promoter score between that startup and its competition. NPS is a leading indicator of future growth.

Scale 100

Scale SaaS Acquisition Startup 100

Neil Patel

DECEMBER 11, 2022

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. But re-targeting the user in this way isn’t the only way to leverage behavioral targeted emails. Views certain content on your web page. The Notification Email.

Marketing 131

Marketing Sales Funnel Retention Branding 131

Neil Patel

APRIL 20, 2021

That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. Google Analytics provides funnels as part of the free Google Analytics software. In this article, we’re focusing on marketing funnels, that is funnels that start with some sort of marketing campaign.

Marketing 145

Marketing Social Media Sales Funnel Branding 145

Totango

AUGUST 23, 2022

Touchpoints also include occasions when clients interact with your software app in a SaaS context. White papers. Onboarding transitions a new customer to an active user of your product by guiding them through the steps they need to start using your software. Social media posts and ads. Video content and ads. Blog content.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

Point Nine Land

FEBRUARY 6, 2019

The way you develop and bring a product to a specific customer segment can be achieved differently if you leverage software platforms (such as Salesforce’s AppExchange). The rise of SaaS platforms impacts many aspects of building a SaaS company, one of which is the go-to-market strategy. or a new feature?—?was,

Strategy 71

Strategy SaaS Marketing Social Media 71

Kellblog

MARCH 8, 2020

Enterprise software products are enormously complex, built by scores (or hundreds) of developers across quarters and years. Here’s our white paper on The Five Things You Should Look For in a Schmumble. In so doing, black-and-white is infinitely superior to gray. Consider product marketing. ”).

Marketing 99

Marketing Data Analysis Finance Interviewing 99

Practical Advice on SaaS marketing

DECEMBER 6, 2014

It’s not like traditional on-premises software where IT was the gatekeeper and did most of the evaluation. Besides evaluating software, these people have a day job. Newsletters, invitations to webinars, news of valuable white papers, for example, can be cost-effective ways to do that. They manage sales, or finance, or HR.

SaaS 100

SaaS Finance Enterprise Software 100

Practical Advice on SaaS marketing

APRIL 5, 2013

Nothin' for nothin' Companies can contact me when I've asked for something from their website, like a white paper. And it can be designed and executed to fit within software-as-a-service (SaaS) companies' business model. It addresses me by name and mentions that they know that I've checked out their video.

Marketing 100

Marketing Acquisition Technology Business Model 100

Intello

OCTOBER 11, 2019

Cultivating a ‘good’ company culture has already been written to death in the form of academic literature, business publications and ‘best practices’ white papers alike. This is part of a joint blog series -- written by Dani Hao at Procurify.

Company Culture 64

Company Culture Finance Investment Metrics 64

Tom Tunguz

FEBRUARY 19, 2014

But underinvestment in marketing, like underinvestment in infrastructure or software or product, isn’t a good idea. Marcom teams typically create sales collateral, white papers, the content for content marketing, event materials and so on.

Sales Hiring 100

Sales Hiring Startup Growth Hacking Marketing 100

FastSpring

DECEMBER 18, 2020

Streamlining how other businesses buy products, software, and services free up employees within a business to tackle different tasks when they’ve historically been tied up in lengthy sales meetings and demos. There was one problem—the process of buying BizNet’s software wasn’t exactly straightforward.

Payment Methods 147

Payment Methods B2B Outsourcing Services Payment Services 147

CustomerSuccessBox

JUNE 21, 2022

They know their business better than you, just like you know your software solution better than they do. Webinars, blogs, white papers, e-books, etc., Using scalable customer success software, like CustomerSuccessBox, you can develop time-bound activities and tasks for each stage in the Customer Onboarding playbook.

Scale 52

Scale Onboarding Scaling Strategy 52

Tom Tunguz

APRIL 16, 2013

At first glance, SMB SaaS companies, those who sell Software-as-a-Service to small to medium businesses, may seem like any other software company. The average traditional enterprise software company sells to firms with 3300 employees whose average payroll is $160M annually. But they are quite a different breed.

SMB 100

SMB Scale Startup SaaS 100

Practical Advice on SaaS marketing

MARCH 18, 2010

On the "big trends," in a presentation entitled, " The Maturing Cloud: What It Will Take to Win ," Frank Gens explained that the most significant growth opportunities in the IT market will be in cloud computing and software-as-a-service (SaaS) solutions. isn't even used. Too much marketing material. or the wrong kind?

Marketing 100

Marketing Outsourced Development Cloud Trends 100

SaaStr

JUNE 3, 2020

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. And what is also exciting is that SaaS customers are buying more and more software.

Software Review 174

Software Review Scale Technical Review SaaS 174

Intercom, Inc.

NOVEMBER 20, 2018

At the very least, it is worth reading up on SPIN selling and the Sandler sales system , as these are popular sales methodologies among software companies and will help you think about how you structure your approach. Nonetheless, some basic training can ensure that you are equipped to engage with prospects in confidence.

Startup 178

Startup Sales SaaS Systems Review 178

Neil Patel

APRIL 1, 2021

While they’re an accounting software like tons of others in the business, they’ve narrowed down their niche to target small businesses and freelancers. A few ways to help you establish your authority include: Create valuable resources: Resources like blog posts, case studies, and white papers can showcase your expertise and build authority.

Marketing 96

Marketing Social Media Branding Strategy 96

Practical Advice on SaaS marketing

OCTOBER 12, 2011

And in the case of software-as-a-service (SaaS) companies, marketing is also responsible for helping to retain and renew existing customers. These companies tend to rely heavily on webinars, white papers, and speaking at industry events. Don't squeeze marketing Yes, it's a broad scope of responsibility.

Marketing 100

Marketing Social Media Acquisition Sales Funnel 100