SaaStr

JANUARY 24, 2024

She was hired because they saw a bit of softening in new business growth, and she came to help diagnose what was going on and help scale the business. Lattice had a product-led growth flow on the website while the sales team was still trying to sell the PLG companies The good news is Lattice had a lot of activity and initiatives at play.

Scale 243

Scale Sales Hiring Scaling Revenue 243

SaaStr

MARCH 8, 2023

How did the largest product-led growth enterprise company in the world find success? Not because they planned to start as a product-led company but because they couldn’t afford to. Not because they planned to start as a product-led company but because they couldn’t afford to.

Sales Hiring 235

Sales Hiring Enterprise Headcount Scale 235

User Pilot

APRIL 3, 2024

Are you being innovative in your product? Truly think about it because it could be the difference between a successful product and not. Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model.

Innovation 81

Innovation Payments Strategy Payment Solutions 81

SaaStr

FEBRUARY 16, 2022

Product-led companies face a long road as they attempt to manifest themselves from having abstract vision to millions in revenue. One of the primary problems that Asthana found — both in his own journey, and the journeys of other founders — was that companies presumed that a product-market fit would take the form of a singular event.

Underperforming Technical Team 256

Underperforming Technical Team Company Culture Customer Success Product Marketing 256

SaaStr

OCTOBER 5, 2022

In a volatile economic climate and market, founders must employ smart growth strategies while focusing on efficiency. This information allows us to learn how our customers engage with our products and our various marketing platforms or how they use other technologies or services. How do your customers derive value from your product? .

VP of Engineering 210

VP of Engineering Scale Scaling Sales Hiring 210

SaaStr

NOVEMBER 3, 2023

They’re still cruising — growing a stunning 45% YOY – which led us to the question: How? It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company. The takeaway?

Payment Methods 208

Payment Methods Acquisition Scale Payments 208

SaaStr

JULY 30, 2023

What is one thing all hyper-growth SaaS companies have in common? “A A growth team that takes risks and looks for outlier effects,” says Guillaume “G” Cabane, Co-Founder at Hypergrowth Partners, a collective of advisors, VPs, and others working on an equity basis with companies like Maze, ramp, and Honeycomb.io. That’s important.

Scale 216

Scale Sales Hiring AI Banking 216

SaaStr

OCTOBER 26, 2022

Grammarly CEO Brad Hoover shares the keys to unlocking product-led growth in the enterprise through learnings from the company’s 13+ year journey helping 50,000 teams and 30 million individuals refine their writing and accomplish their goals. Build an exceptional product with your users. Climb the right mountain.

Enterprise 189

Enterprise Scale Sales Communication 189

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. 1 Product-Market Fit and Expansion. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Can your product solve more of their problems? Determine if your growth is product-led, sales-led, or marketing-led.

Scale 317

Scale Scaling Technical Review Systems Review 317

SaaStr

MARCH 20, 2024

With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs. Higher than he imagined in terms of the founder quality bar and, the stage of the business, and growth and efficiency metrics. And that’s what makes the bar that much higher.

Sales Hiring 273

Sales Hiring Sales Recruiting Scale Headcount 273

SaaStr

DECEMBER 14, 2022

An SMB had, on average, 248 business applications—a volume that proved necessary to keep up with the explosive growth of customers in the new digital era. Meanwhile, many of Hubspot’s smaller clients (the 1-10 segment) require product-led motions, where direct revenue may pile up slowly in the early days. The Potential of Free.

Scale 238

Scale SMB Scaling Innovation 238

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009.

Product Marketing 269

Product Marketing Marketing B2C Strategy 269

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth?

Strategy 87

Strategy Marketing Social Media AI Search 87

SaaStr

OCTOBER 17, 2023

Anyone looking to grow their customer success team, or rather, drive growth and NRR, will have some valuable takeaways. Do my customers find value in my product and service? If you don’t know, it’s the hockey stick curve going from $2M to $6M to $18M to $36M and on and on after you’ve found product market fit. Will they renew?)

Scale 169

Scale Sales Hiring Customer Success Scaling 169

SaaStr

JANUARY 31, 2024

Splunk’s core product is a platform for collecting and analyzing high volumes of machine-generated data. Over the years, Splunk has expanded its offerings through acquisitions and product development. Early in their growth, they thought the primary responsibility for pipe generation fell with marketing, sales, and partners.

Enterprise 265

Enterprise Scale Sales SaaS 265

SaaStr

NOVEMBER 25, 2022

They demonstrate spectacular growth and expansion while revolutionizing and disrupting industries with new business models. The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Scale-ups are exciting. Power of the Cloud.

Scale 237

Scale Scaling Marketplace as a Service Entrepreneurship 237

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I But I like to welcome to Growth Stage.

Scale 123

Scale Sales Payment Methods Merchant Services 123

User Pilot

OCTOBER 26, 2023

What makes PLG for complex products challenging? We also look at examples of companies that have managed to ace product-led growth for complex software solutions. TL;DR Product-led growth is a strategy that uses the product as the main source of growth. And how can you overcome them?

Outsourcing Services 78

Outsourcing Services Onboarding Customer Support Customer Lifetime Value 78

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? Let’s get into it. Austin’s F1 track.

Scale 94

Scale AI Search Social Media AI 94

User Pilot

APRIL 8, 2024

Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. TL;DR In the bottom-up model, a SaaS company promotes the product to individual end-users and teams. Once they adopt the product, they champion it within the organization. Let’s dive right in!

Strategy 72

Strategy Business SaaS Customer Lifetime Value 72

SaaStr

DECEMBER 5, 2023

Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? They said, “ The growth is amazing, but we’ll have to be able to sell into the Enterprise.

Scale 203

Scale Enterprise readiness compliance Enterprise 203

User Pilot

OCTOBER 27, 2023

TL;DR We define product-led growth (PLG) as a business strategy that uses the product to boost its own growth. Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value.

Enterprise 90

Enterprise Business Scale Customer Lifetime Value 90

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Scale 92

Scale Sales Software Review Retention 92

SaaStr

JANUARY 19, 2023

For startups, a successful business partnership could mean access to new products, the opportunity to reach new markets, or increase customer loyalty. In this session, Kange Kaneene, VP at SAP.iO Looking at revenue as the primary scale makes sense from an outside perspective.

Technical Review 227

Technical Review Startup Scale Software Review 227

SaaStr

FEBRUARY 17, 2023

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. Even if you’re seeing explosive growth, attention to churn should not waver. Is it a broken product or lacking service? Something missing?

Retention 222

Retention Revenue Startup Sales Hiring 222

User Pilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. In contrast, a sales-led motion relies on sales teams to nurture leads and make deals. What is a product-led growth (PLG) motion?

Acquisition 85

Acquisition AI Search Onboarding Churn 85

SaaStr

JANUARY 13, 2023

When you’re preparing for hyper-growth, the question isn’t “what will break?” What breaks through growth? Your people, communications, and a best-laid plan should be on your radar through hyper-growth. There are two specific ingredients that are required for hyper-growth: Velocity : You have to keep moving and move fast.

Scale 254

Scale Underperforming Technical Team Leadership Communication 254

Kellblog

AUGUST 18, 2023

In that folder, there are 21 posts with PLG (product-led growth) in the draft copy and 5 with PLG in the title. PLG Resources OpenView’s PLG microsite is one of the best resources out there. The accompanying OpenView Product Benchmarks provides survey results with over 1000 responses from PLG companies.

Benchmarks 76

Benchmarks Systems Review Enterprise Software Review 76

User Pilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. TL;DR You can try the following books to enhance user onboarding strategies: Product Rantz by Userpilot reveals what to do and what not to do for successful onboarding with valuable insights and humor. But where do you begin?

Onboarding 83

Onboarding VP of Engineering SaaS Consulting 83

SaaStr

OCTOBER 24, 2022

WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products. Product-led growth is a popular topic these days.

Underperforming Technical Team 192

Underperforming Technical Team Outsourced Development Development Part-Time VPE 192

SaaStr

MAY 10, 2023

In this week’s episode of CRO Confidential, host Sam Blond, Partner at Founders Fund, continues a mini-series on founder-led sales with Colin Zima, founder and CEO of Omni. Because everyone knew what it took to build a great product in their specific niche, they could quickly bring that product into reality.

Sales Recruiting 232

Sales Recruiting Sales Hiring Social Media Sales 232

User Pilot

JANUARY 22, 2024

TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals. A low-touch model relies on automation and self-service resources to onboard and support customers with little direct CSM involvement. Let’s get right into it!

Customer Success 78

Customer Success Sales Hiring Scale SaaS 78

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth?

Strategy 86

Strategy Marketing Scale Software Review 86

User Pilot

AUGUST 30, 2023

This makes it more important than ever to create products people actually want to use. The expert speakers at Product Drive 2023 will answer these and many more questions. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights.

Scale 95

Scale AI Growth Hacking Innovation 95

User Pilot

OCTOBER 26, 2023

What are growth initiatives? What do successful companies do to drive growth ? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. What are growth initiatives?

Acquisition 90

Acquisition Scale Marketplace as a Service Onboarding 90

SaaStr

JUNE 30, 2023

Instead, looking forward and seeing that the speed of mobile adoption would lead to people moving their lives, products, and services into mobile was the conviction that led Braze to its future success. But, as things leveled out, the growth path for many companies changed back to what they were before the pandemic.

Scale 210

Scale Mobile Venture Capital Scaling 210

User Pilot

OCTOBER 6, 2023

Product demos are a crucial part of the sales process. This is true whether you’re adopting a sales-led or product-led growth approach. They allow businesses to showcase their products and demonstrate how the product can solve a prospective customer’s problems. What is a product demo?

Onboarding 85

Onboarding Software Review Transportation Engagement 85