Buffer Resources

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might. That depends on which plan you go for.

Technical Review 110

Technical Review Systems Review Sales Recruiting AI Search 110

Buffer Resources

APRIL 22, 2024

The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Research has found that 44% of marketers have generated leads through LinkedIn, 39% through Facebook, and 30% through Twitter.

Social Media 105

Social Media Scale Growth Hacking Headcount 105

Buffer Resources

OCTOBER 10, 2023

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. This format leverages your experience, expertise, and original thoughts for content creation. Sound complicated?

Leadership 126

Leadership Social Media Sales Hiring Trends 126

Buffer Resources

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter. I love learning new things on LinkedIn — it’s been an incredible resource for me after pivoting from journalism to marketing back in 2021.

Branding 138

Branding Social Media Underperforming Technical Team Engagement 138

Buffer Resources

OCTOBER 30, 2023

I may not have Justin Welsh's celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly.

Social Media 108

Social Media Strategy Content Marketing Consulting 108

Sales Hacker

APRIL 30, 2024

Guest Speaker Links (Eric Gilpin): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: thegtmnewsletter.substack.com/ Sponsor: Brought to you by Demandbase. 6:31 – Upwork’s challenge of the status quo in hiring contract talent. It’s flexible, scalable ABM built for you.

Scale 91

Scale Enterprise Sales Hiring Outsourced Development 91

SaaStr

MAY 10, 2023

In a year’s time, they’ve built a team with more than 150 years of experience in BI, all because they tapped into their own cheat codes for success. They could be your personal network, experience in a specific industry, talent with a certain social media platform, or a strategy you’re particularly skilled at. So talk to people early.

Sales Recruiting 214

Sales Recruiting Sales Hiring Social Media Sales 214

Buffer Resources

SEPTEMBER 12, 2023

That’s particularly true for businesses and employees active on LinkedIn. Employee advocacy is the term LinkedIn has long used to describe what I’ll be unpacking in this article (“empowering your employees to share smart, quality content with their own social networks” is their definition). Increased sales.

Branding 116

Branding Social Media Engagement Company Culture 116

SaaStr

JULY 30, 2023

Let’s analyze an example from Ramp, that literally had the prospect on Linkedin sharing how good the cold email was. Build A Growth Team After You Have Product Market Fit The job of growth teams is to experiment and fail at least 70% of the time. That’s sufficient to start doing some experiments. “Do Map it all out.

Scale 196

Scale Sales Hiring AI Banking 196

Buffer Resources

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

Sales Recruiting 134

Sales Recruiting Sales Hiring Scale Social Media 134

Sales Hacker

OCTOBER 10, 2023

What you will learn The importance of community in 2023 How to stand out as a community in an oversaturated market How to maintain quality members in community as you scale Centralizing user groups for community, how to scale, track, and optimize in order for monumental growth Highlights (1:15) Kathleen Booth explains why community is more important (..)

Scaling 104

Scaling Marketing Revenue SaaS 104

Sales Hacker

APRIL 23, 2024

Guest Speaker Links (Linda Lian): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: thegtmnewsletter.substack.com/ Sponsor: Brought to you by Demandbase. 21:12 – Linda’s strategy for recruiting and retaining exceptional talent at Common Room.

Sales Recruiting 86

Sales Recruiting Scale AWS Management 86

Sales Hacker

SEPTEMBER 19, 2023

Sam McKenna is the founder of SamSalesConsulting , previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales. Sam is also an advisor for high growth companies. And…monthly bonus podcast episodes dropping the first Thursday of every month.

Scale 105

Scale Sales Hiring Leadership Enterprise 105

Buffer Resources

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Beehiiv uses LinkedIn carousels to welcome new hires. It creates a sense of community and shows that the company values its employees.

Social Media 125

Social Media Payment Methods Payment Solutions AI Search 125

SaaStr

SEPTEMBER 29, 2022

The growth teams at consumer tech companies such as LinkedIn, Pinterest, and Lyft use the product rather than people to drive users through an adoption funnel. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. These experiments are clearly defined and measured throughout the funnel.

Technical Review 230

Technical Review Technical Advisors Scale Compensation 230

User Pilot

MAY 21, 2024

Expansion and Advocacy : When customers purchase additional products through upsells , and share their positive experiences. Offer self-service options : Implementing self-service support through in-app resources enhances the customer experience by allowing them to solve issues independently.

Management 88

Management Software Review Retention Onboarding 88

FastSpring

MARCH 3, 2023

I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe. Your Developers Are Too Busy To Focus On Your Product If you find yourself in a situation where you’re spending a lot of in-house development resources to build and maintain your backend monetization setup with Stripe, this is an issue.

Merchant Services 145

Merchant Services Payment Services Outsourcing Services SaaS Payments 145

Sales Hacker

APRIL 16, 2024

Under their leadership, the community became a pivotal resource in the presales domain until its successful acquisition in November 2021. Guest Speaker Links (James Kaikis): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: thegtmnewsletter.substack.com/ Sponsors: Brought to you by Pocus.

Scale 77

Scale Revenue Leadership B2B 77

Sales Hacker

NOVEMBER 7, 2023

See this live in action: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. By using the power of AI to identify and engage the accounts and buying groups most likely to purchase.

Sales Hiring 99

Sales Hiring Scale AI B2B 99

User Pilot

MAY 1, 2024

In this post, we’ll cover the most important things you need to know about building a successful community without wasting your precious resources. They ask questions, provide answers, share experiences, and contribute to user-generated content. This way, you can use your resources efficiently.

Branding 74

Branding Social Media Acquisition Advertising 74

Sales Hacker

OCTOBER 25, 2023

See this live in action: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. By using the power of AI to identify and engage the accounts and buying groups most likely to purchase.

Consulting 93

Consulting AI Benchmarks B2B 93

Sales Hacker

NOVEMBER 21, 2023

With the experience of building Wisely under his belt, he is looking to avoid making mistakes from his first venture and avoid common traps. How to evaluate product-market fit from experience trying to find it for 4.5 Guest Speaker Link: Linkedin: [link] Referenced Resource: Article by Jason Lemkin (SaaStr): The 48 Types of VP Sales.

Sales Hiring 100

Sales Hiring Product Marketing Revenue Sales 100

Buffer Resources

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might. That depends on which plan you go for.

Technical Review 63

Technical Review Systems Review Sales Recruiting AI Search 63

Sales Hacker

DECEMBER 20, 2023

Host Speaker Links: LinkedIn: www.linkedin.com/in/ssbarker Newsletter: thegtmnewsletter.substack.com Sponsor: Today’s episode is sponsored by Demandbase , Demandbase helps B2B companies hit their revenue goals using fewer resources. Highlights: (2:36) The first question above. (25:50)

AI 94

AI B2B Engagement Data 94

Sales Hacker

OCTOBER 31, 2023

See this live in action: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. By using the power of AI to identify and engage the accounts and buying groups most likely to purchase.

Scale 96

Scale Marketing Interviewing AI 96

Sales Hacker

AUGUST 7, 2023

Justin currently has over 440k followers on Linkedin and Twitter, and 150k subscribers on the Saturday Solopreneur Newsletter. Justin is also an Angel investor and an advisor for early stage startups. And…monthly bonus podcast episodes dropping the first Thursday of every month.

Sales Hiring 65

Sales Hiring Scale Startup Strategy 65

SaaStr

DECEMBER 11, 2021

It’s probably enough if your first customer success manager just (x) has experience making customers successful, (y) at roughly, vaguely your price point and (z) is proactive. Someone with a good head on their shoulders, with some on-point experience, that is proactive … can do the job decently. Far, far better.

Sales Hiring 267

Sales Hiring Customer Success Headcount Churn 267

SaaStr

MAY 16, 2024

Doing a little YouTube here, a little social event there, and a little LinkedIn posting here won’t stand out. Social Media Are Quietly Walled Gardens “All social media, in my experience, are quiet walled gardens today,” Jason says. Half of sales and marketing resources might not exist in 24 months.

Sales Recruiting 222

Sales Recruiting AI Search B2B Sales Hiring 222

Frontegg

DECEMBER 14, 2021

followers on LinkedIn. followers on Twitter and 4K followers on LinkedIn. followers on LinkedIn. In his personal blog Overreacted, he shares his experience, new trends and features, and explains complicated programming tasks. followers on Twitter and 576 followers on LinkedIn. followers on LinkedIn.

Development 130

Development Technical Advisors Web Development Web Developers 130

Sales Hacker

SEPTEMBER 26, 2023

Links and Resources Dan’s LinkedIn: [link] Dan’s Website: [link] DIBS Beauty Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

B2C 97

B2C Compensation B2B Acquisition 97

Neil Patel

FEBRUARY 19, 2021

Experiment With Facebook Ads. The most impactful Facebook Ads take time to develop, so monitor your experiments and test different techniques regularly. Instagram saves were introduced as both an expansion of the user experience and an alternative to the traditional “like” feature. Experiment With Content Styles.

Social Media 135

Social Media Mobile Branding Engineering 135

Sales Hacker

JANUARY 16, 2023

Get on LinkedIn already. I made LinkedIn for a career class in high school and then never really touched it until I was ready to start applying for jobs. There are 849 million users on LinkedIn. It’s time to start posting LinkedIn content , connecting with others, and sharing your experiences. Don’t “job search.”

Sales Hiring 94

Sales Hiring Sales Recruiting Sales Interviewing 94

Buffer Resources

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. Google's newest E-E-A-T (experience, expertise, authoritativeness, trustworthiness) update emphasizes creating content by those with real-life experience in that field. Let’s dive in.

AI Search 95

AI Search Social Media Content Marketing Trends 95

Buffer Resources

APRIL 18, 2024

I found the wording of their statement really interesting: “We're in the early stages of experimenting with a dedicated space for photo and text content with TikTok Notes,” the company said in a statement. “TikTok Notes is available for download and limited testing in Australia and Canada.

Social Media 108

Social Media Trends Engineering Marketing 108

Totango

MARCH 8, 2022

Getting involved in the best customer success communities can give you access to the resources you need to take your CS team to new levels of performance. Customer success communities allow members to network, carry on conversations, and share resources. Providing a forum to share CS strategies, tips, and best practices.

Customer Success 116

Customer Success Technical Review Social Media Underperforming Technical Team 116

Buffer Resources

JANUARY 4, 2024

Algorithms tend to favor posts without external links, as evidenced by experiments showing better performance for linkless posts on platforms like Instagram, TikTok, Snapchat, and LinkedIn. It’s considerate of the experience of your audience : Social media users generally prefer not to switch between platforms.

Social Media 127

Social Media Engagement Branding Communication 127

Intercom, Inc.

JULY 17, 2021

Intercomrade Spotlights is a series that features stories of Intercom employees, exploring their careers, interests, experiences, and hopes for the future. And so I wrote my final paper on the candidate experience and why it’s so bad in some companies. Meet Will Sparks, Recruiter at our San Francisco office. Transparent.

Advertising 211

Advertising Interviewing Branding Customer Success 211