User Pilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Branding 80

Branding Social Media Acquisition Advertising 80

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

Enterprise 274

Enterprise Marketing Sales SaaS 274

SaaStr

JANUARY 20, 2023

The relationship between product and marketing has always been a part of the C-suite’s success mantra but has historically not been discussed enough. If a startup’s marketing and product teams merge their resources, they can fill industry gaps present in satisfying the target audience and enable more sales.

Technical Review 238

Technical Review Marketing Social Media Sales 238

User Pilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? Poor product-market fit. Ineffective marketing/poor marketing strategy. Lack of help resources. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools.

Scale 101

Scale Sales Funnel Onboarding Retention 101

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 238

Venture Capital Scale Technical Review Software Review 238

Buffer Resources

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Branding 93

Branding Social Media Technical Cofounder Technical Review 93

User Pilot

FEBRUARY 25, 2024

Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. An in-app resource center offers 24/7 assistance in various formats, catering to user preferences and driving conversions. Core metrics for marketing funnel. Free trial conversion rate.

Sales Funnel 100

Sales Funnel Metrics User Experience Branding 100

User Pilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. TL;DR A resource center provides tailored content to aid users in problem-solving your product. Then, you’ve come to the right place!

AI Search 97

AI Search Software Review SaaS AI 97

SaaStr

AUGUST 26, 2021

BigCo folks just don't know how to succeed without a brand + tons of resources. How to do marketing without a team of 20. They don’t know the playbook, let alone how to operate without a top-tier brand and a team of 10-20 under them. You can try marketing programs sequentially. And don’t want to.

Sales Hiring 314

Sales Hiring Scale Startup Scaling 314

Buffer Resources

JANUARY 15, 2024

According to one study, it also costs over $50 billion annually due to wasted resources alone. Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. But what makes B2B content good ? Tough question.

B2B 111

B2B Technical Advisors SaaS Payments Underperforming Technical Team 111

SaaStr

AUGUST 22, 2022

Way back in the early days of Adobe Sign / EchoSign, my co-founder was a digital marketing genius — but was opposed to events. If you don’t believe in them as a marketing strategy, best to pass on them, for the most part at least. Too distracting and resource consuming. They don’t work, he’d say.

Strategy 266

Strategy Branding Development Marketing 266

SaaStr

JANUARY 16, 2023

They need to act fast and take first-mover advantage to compete in the dynamic market. Once you build your startup and find a befitting market, your team should grow, and the organizational framework will become more complex. . To convert an idea into a successful venture, startups need to be equipped to scale.

Scale 223

Scale CTO Hire Cloud Scaling 223

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 99

Product Marketing Marketing Social Media Scale 99

Buffer Resources

FEBRUARY 28, 2024

So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator. Brand alignment : When your content and audience perfectly match a brand's target demographic, your value to that brand increases.

Pricing 94

Pricing Social Media Consulting Branding 94

User Pilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Predictive analytics are driving business decisions such as product and marketing strategy. Companies are going beyond product marketing and investing in content marketing to deliver value to users.

SaaS Payments 101

SaaS Payments Trends Payment Solutions Payment Methods 101

Buffer Resources

FEBRUARY 14, 2024

  We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears. 

Social Media 94

Social Media Entertainment Entrepreneurship Interviewing 94

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Strategy 98

Strategy Marketing Social Media AI Search 98

User Pilot

MAY 2, 2024

Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Don’t overpromise in your marketing materials; this leads to value gaps.

Retention 95

Retention Marketing Customer Lifetime Value Onboarding 95

Buffer Resources

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Payments 95

Payments Payment Methods Marketplace as a Service Payment Services 95

Unbounce

DECEMBER 16, 2021

That saying’s especially true with brands. As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. What is Brand Awareness? Thinking of building a brand awareness page?

Branding 124

Branding Social Media Marketing Strategy 124

User Pilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers. Why is product experience management important?

Customer Lifetime Value 91

Customer Lifetime Value User Experience Retention Scale 91

User Pilot

APRIL 10, 2024

Create different formats of resources. Here are 8 knowledge base creation best practices that can help you create deep connections with your customers: Include multiple types and formats of resources. Self-service support ensures consistency and increases trust in the brand. Publish and promote your knowledge base.

Software Review 89

Software Review AI Search SaaS Technical Review 89

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Acquisition 104

Acquisition Strategy Social Media Underperforming Technical Team 104

Andreessen Horowitz

MAY 6, 2024

Athletes, in their quest to enhance their off-the-field and off-the-court persona, look for investments that offer not just financial returns but opportunities for personal branding, thought leadership, and mentorship. It just does not make sense. Getting in touch with the investor directly (always the gold standard!)

Technical Review 65

Technical Review Innovation Technical Cofounder Development Team Review 65

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing.   Limited staff resources.

Technical Review 108

Technical Review Startup Social Media Marketing 108

User Pilot

MARCH 21, 2024

Now, let’s go over each stage of the customer lifecycle: Awareness stage : Capturing interest and making a memorable first impression through marketing and social media. Providing exceptional customer service by offering 24/7 support through in-app resources and optimizing customer experience.

Strategy 102

Strategy Software Review Social Media Engagement 102

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more.

Scale 95

Scale Marketing Interviewing AI 95

User Pilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Self-service resources like knowledge bases and chatbots provide 24/7 assistance and reduce the time needed to solve issues.

Retention 91

Retention Metrics Strategy Scale 91

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

Neil Patel

AUGUST 30, 2021

If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Here are resources for your team to learn more about Gen Z. Having Gen Z representatives on your marketing team ( or in the firms you use ) will help you hit the right tone.

Payment Methods 145

Payment Methods PayPal Social Media Advertising 145

Sales Hacker

OCTOBER 20, 2023

Use Fewer Resources. Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? As for who takes ownership, this is how it’s reported to be most effective: Ownership of the assets: marketing.

Sales Hiring 105

Sales Hiring Marketing Sales Sales Enablement 105

Sales Hacker

AUGUST 17, 2023

Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave now runs Exit Five , The #1 community for B2B Marketers.

B2B 84

B2B Branding Marketing Engagement 84

User Pilot

NOVEMBER 13, 2023

Sales enablement focuses on equipping your sales team with essential resources to help improve customer acquisition. Provide in-app customer support resources so users can troubleshoot and find solutions instantly. If you enable customers with the right resources, they will be able to unlock maximum value, as promised.

B2B 98

B2B Sales Enablement Onboarding Retention 98

Buffer Resources

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Social Media 98

Social Media Scale Growth Hacking Headcount 98

Buffer Resources

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Social Media 118

Social Media Payment Methods Payment Solutions AI Search 118

User Pilot

MAY 22, 2023

TL;DR Customer loyalty is a measure of a customer’s willingness to continue doing business with your brand. As you build customer loyalty around your brand, you improve your customer retention rate , grow the customer’s lifetime value , and, ultimately, grow your income. Loyal customers are die-hard fans of your brand.

Onboarding 82

Onboarding Social Media Retention Branding 82

Buffer Resources

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.  This could be to generate a specific level of income, work with certain brands, or create a new business that allows you to quit your day job. This is where you tap into your resourceful nature. 

Payments 72

Payments Payment Methods Social Media AI Search 72