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The Number One Objection in the Sales Funnel

Tom Tunguz

The most potent weapon in sales is understanding a buyer’s perception of time. As Mark Roberge wrote , “At HubSpot, this lacking sense of urgency is the number one objection we face in the sales funnel.” ” To succeed, SaaS startups’ sales teams must consistently create urgency in the sales process.

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Conversion Funnel Leaks: Types + Ways to Identify And Fix Them

User Pilot

TL;DR A conversion funnel leak is a point in the customer journey where potential customers drop out of the process before taking the desired action. Sales funnel leaks happen at the top, middle, and bottom of the funnel. The conversion rate typically decreases as users go deeper into the sales process.

Scale 95
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Every Customer is a Design Partner - Leading Your Sales Motion with Sales Engineering

Tom Tunguz

The very best blend aspects of sales engineering & sales closing. What if founders transitioned sales to sales engineering rather than AEs? That achieves a few goals: Validate the value proposition first to ensure product-market fit.

Scale 174
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Quick and Dirty Product/Market Fit Validation: Can You Hit Your Quota?

Tom Tunguz

Should the team succeed in the quota test, the startup will have established that an inside sales model is a viable growth strategy for the company. The sales funnel data is a tremendous asset during fund-raising because it establishes customers’ willingness to pay, reference customers and some basic sales funnel metrics.

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B2B Marketing Funnel: What is It and How to Build One?

User Pilot

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 99
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The Growth Marketer Role in SaaS: All You Need to Know

User Pilot

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

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The Best Funnel Optimization Tool for SaaS [Top 10 Compared]

User Pilot

Hotjar is a product experience analytics platform with tools like heatmaps , session recordings, and surveys to gain granular qualitative insights into user interactions and improve usability. Plerdy is a dedicated conversion optimization tool for sales funnels , offering analytics tools like heatmaps, session replays, and funnel analysis.

SaaS 91