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Quick and Dirty Product/Market Fit Validation: Can You Hit Your Quota?

Tom Tunguz

The wireframes sales process unearths missing features that block product adoption (eg, integrations with other software, compliance, stability, SaaS vs. on-prem) and surfaces other customer objections (eg long term contracts with competitors, politics, etc.). What other tactics have you found to validate product/market fit?

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B2B Marketing Funnel: What is It and How to Build One?

User Pilot

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105
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Enterprise Sales Process: Closing Deals In Niche Markets

Sales Hacker

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. It represents the culmination of ‘art’ and process, where the enterprise sales process is modified to better reflect the client’s unique and specific needs.

Scale 96
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What is Omnichannel Customer Experience & Why You Should Invest In It

User Pilot

If even one channel becomes better at driving users towards your sales funnel, you’ll be able to improve your customer acquisition significantly. Data security or compliance risks. We practice what we preach at Userpilot which is why we have a tight-knit and constantly growing Product Marketing Facebook group.

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What Not to Do in B2B Sales — 7 Signs You’re About to Kill the Deal

Sales Hacker

You might optimize your prices and meet compliance regulations or you might have the best sales tools at your disposal. Yet, all else can fail if you don’t know what to do and what not to do in B2B sales. And no matter how much it’s drummed up about, I don’t believe there are any shortcuts to accelerating your sales funnel.

B2B 56
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From Idea to IPO: All the Milestones Between You and the Public Market

OpenView Labs

Why startup founders should treat fundraising like a sales funnel. Milestone: First traction and product-market fit . Additional resources on thriving past product-market fit: The SaaS company that accidentally grew to 800,000 users . A SaaS content marketing strategy that drives inbound revenue.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? But a go to market advantage, business model advantage, that is much more sustainable. Make this much about the business model when you go to market.

Scale 106