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A Look Back: How $13 Billion Ramp Began To Scale with Co-Founder and CTO Karim Atiyah

SaaStr

In 2014, Atiyah co-founded Parabus, a consumer-focused startup that automatically secured refunds when prices dropped on online purchases. “Even with a bad hand, if the potential reward is great enough, taking a risk can make mathematical sense.” But this challenge also presents opportunity.

CTO Hire 213
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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. This survey informs you about sellers’ overall confidence along with knowledge of pricing, expertise in value selling, discovery, and price negotiation comfortability. Create dynamic alignment on goals. Deliver one narrative.

Scale 327
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Top 12 Userpilot Competitors for Different Use Cases

User Pilot

While your product managers use our analytics reports to track product usage, your engineering teams can use our session replays to uncover bugs, and your customer support team may use our in-app help center feature to offer self-service and reduce support tickets. Only it comes at a much, much higher price. Pendo vs. Userpilot.

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Pivoting from Growth-at-All-Costs: 4 Focus Areas to Thrive in Any Market with BCG Consulting Partner Courtney Dong + Managing Director and Partner JB Reed (Video)

SaaStr

The current economic climate presents new challenges for businesses. Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. However, management teams that pursued growth at all costs were punished severely. In the past, companies could pursue growth at all costs.

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Bad Customers Can Kill Your SaaS Business

Practical Advice on SaaS marketing

Everybody’s got a story about bad customers. But if you’re a software-as-a-service (SaaS) company, bad customers can be much worse than that. No way to recover your costs For one thing, these bad customers are likely to cost you money, not make you money. For whatever reason – functionality, support, price, etc.

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The 3 Secret Ingredients for Scaling to $100M ARR with Bitly CEO and CPO

SaaStr

The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey. You might have to rebuild your marketing team. Expand pricing and packaging.

Scale 303
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Ham and Egg: How Team-Based Selling Boosts Win Rates

Sales Hacker

Scott’s newsletter makes a great point: as buying teams get bigger and bigger, our sales teams need to grow with them. In other words, the partners balance out each other’s strengths and weaknesses. After all, why make someone forcibly talk through budget and pricing if they clam up whenever the topic surfaces?