SaaStr

JULY 11, 2019

Fast forward three years later, we actually were invited to the White House to present to President Obama and his team about how TaskRabbit and the technology platform could be used to connect people in disaster recovery and relief situations. The marketplace was doing well. We really need to focus here on the US market.

Scale

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. So how can we do more of that?

Scale

Neil Patel

OCTOBER 24, 2020

At this stage, the consultant will present their tailor-made ideas and strategies to suit your business needs in front of you and your employees. For instance, a digital strategy consultant should cover various aspects related to advertising, such as media, public relations, digital marketing, and print advertising.

Consulting

Sales Hacker

JUNE 7, 2021

For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Product marketing and sales enablement teams need to work with knowledgeable people across the business to capture this information. Marketing or product marketing. Product management.

Sales Recruiting

User Pilot

OCTOBER 22, 2023

For startups, this is often the story of why your founder was driven to start the business, or how you are differentiated from your competitors in the marketplace. This data may be used for analysis but can also be sent to your CRM or marketing automation software for segmented post-webinar follow-up. Webinar templates.

Engagement

Sales Hacker

MAY 12, 2021

You won’t get the answers you need or present the value to your prospect. Develop your objective or call to action, work with your product marketing team, and then A/B test your talk tracks at different levels. This ensures that reps are consistent and confident in presenting value to prospects. Don’t wing it.

Sales Enablement

User Pilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy.

Development

User Pilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. As with all marketing efforts , positioning should be driven by the customer and their needs.

Underperforming Technical Team

Intercom, Inc.

AUGUST 22, 2019

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. There’s this notion in improv of gifts and presents. Jon: Absolutely.

User Experience

User Pilot

MARCH 29, 2024

For instance, you can create a virtual reality experience that transports users to the heart of your product story. Digital marketing : Target potential customers online by attracting them to your online marketplace or website. Every usage of Calendly's service, thus, becomes a promotion of its brand.

Branding

OPEXEngine

FEBRUARY 22, 2022

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. These lower price points influence the GTM strategy, which requires lower labor costs and a greater reliance on “one-to-many” marketing.

SaaS Payments

User Pilot

JULY 28, 2023

A high-fidelity prototype MVP can help mimic the look and feel of a fully developed product. A concierge MVP lets your users know there’s a significant amount of manual processing going on, while a Wizard of Oz MVP presents a smooth front end and hides the work in the background.

Marketplace as a Service

User Pilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Prioritize middle- and bottom-of-the-funnel content, presenting your product as a solution to specific problems relevant to a particular user persona. 1, so I click on the link to get to the marketplace.

SaaS Payments

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Throughout this guide, we’ve been talking as if you’re selling a product or service.

Payment Methods

User Pilot

SEPTEMBER 4, 2023

The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans. Provide sufficient training and incentives.

Strategy

User Pilot

OCTOBER 26, 2021

He identifies 6 business models and corresponding usual North Star Metrics: Marketplaces (eg Uber) – consumption growth. Freemium collaborative B2B products (eg Slack, Asana) – engagement and/or customer growth. Let’s say creating and sharing presentation designs. So next, we'll look into the main differences.

B2C

SaaSOptics

MAY 19, 2022

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. You have poor product/market fit. Your product roadmap is misaligned with customer needs. You have a poor onboarding process. Free Trials.

Acquisition

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

AI Search

Chart Mogul

SEPTEMBER 15, 2023

Source 16 Startup Metrics by Jeff Jordan, Anu Hariharan, Frank Chen, and Preethi Kasireddy, a16z We have the privilege of meeting with thousands of entrepreneurs every year, and in the course of those discussions are presented with all kinds of numbers, measures, and metrics that illustrate the promise and health of a particular company.

Scale

Chargify

AUGUST 17, 2017

Note: For the purposes of this specific post, the tactics presented are targeted to established SaaS companies that have already verified product/market fit and experienced initial traction. If your SaaS startup isn’t there yet, you should read Finding Product/Market Fit: When To Stand Firm & When To Pivot first.

Scale

Point Nine Land

APRIL 21, 2021

An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? In SaaS vs. marketplaces? Why would you come up with a 24 months roadmap when you just have funding for another 6 months and still didn’t figure out your product-market fit? How are you coming up with the best solutions?

Sales Hiring

User Pilot

SEPTEMBER 4, 2023

The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans. Provide sufficient training and incentives.

Strategy

SaaStr

JULY 22, 2020

I’m Alex Konrad, the editor of the Midas List at Forbes and Ann is a perennial Midas Lister and Nicole here joining us just made up and comer list of frankness people who are likely to make a Midas List in the future so you have the present and the future of the list hopefully here. Nicole Quinn: What did you get?

Venture Capital

Casey Accidental

NOVEMBER 13, 2019

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.

Marketplace as a Service

SmartKarrot

MAY 13, 2021

Work collaboratively across departments to ensure customers are aware of all LeagueApps programs and services beyond the core platform. Clearly communicate customer feedback and trends to key stakeholders in Product, Marketing and Tech. Present new and valuable features to customers both during their onboarding and active stage.

Customer Success

SaaStr

JULY 9, 2019

You guys have been through three days of presentations. The challenge, however, is that because of the limited disposable income that both consumers and businesses have, you can’t charge a lot of money for services there. ” At this point we were offering the service for free. Product/market fit.

Scale

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. And there’s a lot of benefit to running a software as a service, in general. You might sell it through Facebook marketplace.

SaaS Payments

OpenView Labs

FEBRUARY 3, 2022

Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead. And the primary burden of your product and GTM execution can fall on an effective technical leader and proven sales executive. Fundraising and burning too much cash can be alleviated by an experienced CFO.

Sales Hiring

SaaStr

MAY 15, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. This podcast is an excerpt from Michelle’s session at SaaStr Summit. Harry Stebbings.

Sales Hiring

SaaStr

FEBRUARY 7, 2020

One of the most popular sessions from SaaStr Annual, this presentation will provide an in-depth look at the cloud computing industry across Europe and globally. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. And do they understand the addressable market?

Scale

SaaStr

MAY 3, 2019

Before that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. CEOs everywhere are seeking to innovate, but 81% say their teams are not equipped to meet the challenges needed to compete in today’s marketplace.

VP of Engineering

SaaStr

DECEMBER 20, 2019

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. 293: Congratulations you’ve built a product that’s proven itself in the marketplace! Loving our podcast content? Harry Stebbings.

Scale

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings.

Sales Hiring

SaaStr

APRIL 3, 2019

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. The biggest companies on earth spend billions of dollars on this service no one’s ever heard of called freight forwarding and they all hate their vendors. So we have this enormous market. Transcript.

Scale

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. This podcast is an excerpt from Agnes’s session at SaaStr Europa 2019.

SMB