Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Metrics 90

Metrics Marketing Technical Review Sales Funnel 90

SaaStr

JULY 21, 2021

Many have NRR as a top-level company metric. I love having NRR be the #1 metric for Customer Success. It’s also a sign of a great VP of Customer Success when they are willing to sign up for growing NRR as the #1 metric and what their variable comp is tried to. You Aren’t Doing Enough Customer Marketing.

Customer Success 358

Customer Success Trends Retention Metrics 358

Clouded Judgement

AUGUST 11, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. While it is too early to call an end to cloud optimization and a significant level of macro uncertainty remains, these new trends, along with the tenor of our customer interactions are encouraging.” Follow along to stay up to date!

Cloud 130

Cloud Trends Azure GCP(Google Cloud Platform) 130

User Pilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 92

Retention Metrics Strategy Scale 92

Clouded Judgement

JUNE 23, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. Subscribe now MongoDB Atlas Consumption Trends I loved this chart from Mongo’s investor day. I posted a longer recap that you can find here , but wanted to highlight a few trends around growth, net retention, sales efficiency and FCF margins.

Trends 130

Trends Cloud Retention Subscription 130

User Pilot

MARCH 18, 2024

Let’s explore how a new user activation dashboard works, look at the key metrics you need to include in it, and see how it can help you unlock ways to retain more customers. A new user activation dashboard monitors and reports on activation metrics, identifying conversion bottlenecks and helping you improve the onboarding experience.

Metrics 84

Metrics Trends Onboarding Acquisition 84

Clouded Judgement

JUNE 9, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. Subscribe now Consumption Trends We’re now through earning season. Is there any incremental signal on consumption trends reversing? Follow along to stay up to date! Will we see re-acceleration soon? Will we see re-acceleration soon?

Trends 130

Trends Cloud Azure AWS 130

SaaS Metrics

MAY 7, 2024

In an ever-dynamic global economy, understanding patterns and trends is paramount for steering your business towards success. Gaining insight into these economic trends allows you to adapt and evolve your business decisions.

Trends 52

Trends Business Metrics SaaS 52

SaaStr

MAY 24, 2024

Dave Gerhardt was VP Marketing at Drift, acquired for $1B, and then Privy, acquired for $100m, and now runs a great CMO/VPM community called Exit Five. Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment.

Sales Hiring 254

Sales Hiring Outsourcing Services Technical Review Scale 254

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

VP of Engineering 231

VP of Engineering Scale Marketing Benchmarks 231

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. So, to understand future search trends, we must look at what’s shifted. Core Web Vitals (CWV): Speed metrics Google uses to gauge a website’s user experience.

AI Search 144

AI Search Trends Artificial Intelligence AI 144

User Pilot

FEBRUARY 26, 2024

Digital product metrics reveal how customers interact with your product. They paint a picture of your product’s impact and the success of your marketing strategy. However, not all metrics are created equal. In this article, we hone in on the best metrics for product teams looking to drive product growth.

Metrics 83

Metrics Customer Lifetime Value Scale SaaS 83

User Pilot

MARCH 6, 2024

Performing trend and product analytics can help you make data-backed informed decisions to stay ahead of the competition. With trend analysis, you’ll be able to better understand both internal and external factors affecting your business operations.

Trends 76

Trends SaaS Data Analysis User Experience 76

SaaStr

APRIL 4, 2022

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. .

Scale 248

Scale Revenue Scaling Marketing 248

SaaStr

AUGUST 7, 2023

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. For a quick recap on SaaS metrics: What is ARR in SaaS? So now we must be smarter about the most important SaaS metrics because they matter again.

Metrics 204

Metrics SaaS Sales Hiring Finance 204

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business.

Metrics 86

Metrics Customer Lifetime Value Data Analysis Engagement 86

Tom Tunguz

MAY 16, 2024

Ramp published its quarterly spending trends & revealed how businesses are spending on AI. 1 However, this isn’t a uniform trend. 1 However, this isn’t a uniform trend. These data points suggest that AI infused software companies’ metrics will asymptote to overall software metrics in time.

AI 238

AI Churn Trends Pricing 238

Tom Tunguz

SEPTEMBER 1, 2021

Both the ACV and large customer contribution are increasing with time suggesting the company continues to focus up-market. The company spent $47m in 2019 on sales and marketing, and $52m in 2020, an increase of $3m or 6%, while growing revenues 49%. Revenue, $M. Revenue Growth. -. Gross Margin. Sales Efficiency. -. Net Income Margin.

Metrics 236

Metrics Benchmarks PayPal Enterprise 236

SaaS Metrics

MAY 10, 2022

As a marketing expert, he has been and will continue to be an invaluable asset to any organization. But despite the fact that the marketing object is unchanging, it may be anything from a service where a writer. The post Top 7 Current Digital Marketing Trends first appeared on SaaS Metrics.

Trends 52

Trends Marketing Metrics SaaS 52

User Pilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. That, in turn, helps optimize your marketing strategies and budget allocation.

Software 85

Software Marketing Scale Social Media 85

SaaStr

DECEMBER 4, 2023

With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. to find out what was going on.

SaaS Payments 224

SaaS Payments Payment Services Payments Payment Features 224

User Pilot

MARCH 7, 2024

What metrics you should track? Other popular user engagement metrics include user activation rate , DAUs/WAUs/MAUs , user stickiness , product usage frequency, NPS, CSAT , customer retention rate , and customer churn rate. If your product is designed to be used daily, like a fitness tracker, DAUs are the key metric.

Engagement 90

Engagement Metrics Underperforming Technical Team Scale 90

User Pilot

OCTOBER 15, 2023

Trend analysis reports help you make data-driven decisions that boost SaaS performance metrics such as user activation, product stickiness, and retention. This article helps answer core trend analysis questions. TL;DR Trend analysis is the process of tracking and analyzing changes in key metrics over time.

Trends 88

Trends SaaS Technical Review Retention 88

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Marketing is not a cost center.

Revenue 233

Revenue Scale Engineering Marketing 233

SaaSOptics

MARCH 16, 2022

2022 B2B SaaS Trends [Webinar Recap]. That’s why we sat down with SaaSOptics and Chargify executives Caitlin O’Neil, CFO , and Matt Downs, CRO , to weigh in on the biggest trends of 2022. Trends in Billing and Pricing . Trends in Subscription Management . Preparing for the future of variable pricing.

Trends 98

Trends B2B Scale Payment Features 98

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Product Marketing 90

Product Marketing Data Marketing Acquisition 90

SaaStr

JANUARY 25, 2020

A bunch of sessions aren’t even up yet — for example, we just added David Wadwani, ex-CEO of Appdynamics, now the newest partner at Greylock — so take these trends with a grain of salt. We’ll do a deep dive into the latest metrics on what it takes to build something iconic. I’m glad to see it is trending.

Trends 208

Trends Venture Capital Scale PayPal 208

Neil Patel

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. These include: Email Marketing. What Is MarTech? Then your MarTech tool can do the rest.

Trends 131

Trends Scale Social Media Technology 131

SaaS Metrics

JANUARY 8, 2024

It’s not about replacing the old but enhancing it, making every step smarter, more efficient, and tailored to market. Read more The post SaaS In the Light Industry: Developments and Trends first appeared on SaaS Metrics. Now, envision those spaces empowered by Software as a Service (SaaS) platforms.

Trends 52

Trends Development SaaS Metrics 52

Tom Tunguz

AUGUST 30, 2020

How do you tell if your sales team and marketing team are working well together? Compare the slopes of marketing’s lead generation efforts to sales’ bookings trajectory. The marketing pipeline trend should be the pipeline for this quarter, pipeline that’s available to close (ATC). But it is possible.

Marketing 329

Marketing Sales B2B Trends 329

SaaS Metrics

JANUARY 31, 2022

Every business whether new or old relies heavily on marketing. Marketing is a sure shortcut way to bring in recognition and revenues. The post 6 Marketing Trends For Tech Startups In 2022 first appeared on SaaS Metrics. However, when it comes to startups the stakes are much higher.

Trends 52

Trends Startup Marketing Metrics 52

Intercom, Inc.

AUGUST 26, 2020

Below we dive into each of the five key trends from our research. Today the leading metric for support teams is customer satisfaction. Nearly a quarter (24%) of support leaders say this is the metric they most closely track. But, until recently, having any measure of ROI was elusive for most support teams. Learn more here.

Trends 233

Trends Scale Headcount Technology 233

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 224

Venture Capital Scale Technical Review Software Review 224

User Pilot

MAY 21, 2024

Additionally, the annual churn rate is a critical metric that quantifies the percentage of customers lost over a year, offering insights into long-term customer satisfaction and loyalty. It’s a key metric for assessing customer satisfaction and retention. Understanding why customers churn is crucial for retention strategies.

Churn 52

Churn Retention Software Review Metrics 52

SaaStr

MARCH 27, 2023

Profitability matters more than ever, and if you look at public markets comparables for two companies with the same rule of 40, the company with the higher profitability margin will achieve a higher valuation. Profitability has eclipsed growth as the primary set of metrics that investors care about.

SaaS Payments 218

SaaS Payments Technical Review Software Review Venture Capital 218

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. However, it isn’t easy to choose the right product metrics from the many SaaS metrics available.

Metrics 71

Metrics Customer Lifetime Value SaaS Acquisition 71

User Pilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. What are the typical roles and responsibilities of product managers and product marketing managers?

Product Marketing 76

Product Marketing Interviewing Management Scale 76