Sales Hacker

NOVEMBER 16, 2021

Sam Jacobs : How have you built out your sales and marketing organization? That’s something we need to make sure that our market understands. If you want to reach me, you can email me sam@joinpavilion.com , or go to LinkedIn.com/samfjacobs. That’s something that’s very unique to being a founder.

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Scale Leadership Construction Sales 96

Sales Hacker

MARCH 16, 2021

Sam Jacobs: This week on the show, we welcomed Sara Archer , the Head of Sales and Marketing for ChartMogul. Sam Jacobs: How have you leveraged your background in neuroscience in your role as a leader in sales and marketing? If you want to get in touch with me you can find me on LinkedIn at linkedin.com/in/samfjacobs.

Sales 96

Sales Technical Review Underperforming Technical Team Government 96

Baremetrics

JULY 24, 2021

One of the key tools that we'll need to make this work is Voila Norbert - the most accurate email finder on the market. Ideal targets (in order): Content Strategist, Content Manager, SEO specialist, Content Editor, VP of Marketing, Chief Marketing Officer, Author. And you’ll be sure to acquire more customers for your SaaS.

SaaS 98

SaaS Consulting Social Media Healthcare 98

Sales Hacker

MARCH 9, 2021

How to shift from marketing to sales without losing steam [14:11]. Sam Jacobs: This week on the show, we welcomed Stephanie Cox , VP of Sales and Marketing at Lumavate. How you got into marketing in the first place? I was running marketing there, and I loved what I did. We’re on iTunes. And on Stitcher. Why not let them?

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Scale Sales B2C Mobile 57

Sales Hacker

MARCH 2, 2021

They have the most immediate pulse to the market and to their buyers and what’s working and what’s not working. Sam Jacobs: What are some of the lessons that you learned over the last 12 months, just in terms of how COVID impacted the business, how it impacted how you go to market, your forecasting, things like that?

Scale 59

Scale Sales Underperforming Technical Team Outsourced Development 59

Sales Hacker

MAY 11, 2021

You wouldn’t send leads through your marketing site without tracking analytics, right? Another one of the stats from the State of Sending is direct mail is the number one tactic that sales and marketing leaders are planning to use in 2021. Marketing, to make sure that they got the right messaging? It’s not marketing.

Sales Hiring 57

Sales Hiring Interviewing Leadership Sales 57

Sales Hacker

FEBRUARY 9, 2021

It was really nothing of the style that I found in the US where it was all about how to position a market and sell the offering. That’s a really supportive way for that commercial leadership, marketing leadership to benefit from. You probably have a very good understanding of the target market and the industry that it sits in.

Scale 60

Scale Leadership Underperforming Technical Team Revenue 60

Sales Hacker

NOVEMBER 17, 2020

Matt started his career as an opera singer in addition to being a CMO and marketer. Matt’s a marketer at heart with a unique blend of creative and operational expertise. Before Vertify, Matt built the media technology, marketing and operations practice at RSG Media in New York City. We talked about how to make transitions.

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Scale Sales Hiring Underperforming Technical Team Travel 102

Sales Hacker

APRIL 16, 2018

On this episode of the Sales Hacker podcast, we talk with Jess Hun t , Head of Global Marketing, Sales & Strategy for Axiom about creating a revenue model. 3) A career in sales and marketing [3:30]. 9) Sales and marketing alignment [21:35]. And I was head of global marketing. What You’ll Learn. Now on with the show.

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VP of Engineering Revenue Scale Sales Recruiting 68

Sales Hacker

NOVEMBER 24, 2020

The Six Sense account engagement platform uncovers and analyzes buyer intent at scale, identifying prospects who are in the market for your solution, and providing salespeople like you with the insight to create highly relevant messaging. We have people that do nothing but go-to-market strategy. You’ve got a research team.

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Underperforming Technical Team Scale Outsourcing Services Sales Hiring 81

Sales Hacker

FEBRUARY 1, 2021

And in terms of our target market, we are selling to either third-party logistics companies, retailers, anyone needing e-commerce fulfillment with the goal of optimizing how their warehouse functions, so that people picking orders can pick them faster and increase the overall throughput of the warehouse. So they are our parent company.

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Underperforming Technical Team Scale Sales Hiring Systems Review 69

Sales Hacker

AUGUST 11, 2020

And so I think right now, more than ever, because of COVID, the market right now is ripe for creativity, ripe for innovation. If you want to reach me, you can linkedin.com/in/samfjacobs. The exercise is, well, what’s the common denominator between all of these emails that I’ve sent you? Check them out at www.outreach.io.

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Sales Hiring Scale Artificial Intelligence Sales Recruiting 118

Sales Hacker

OCTOBER 11, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operation. Haydar Al Saad : Thinking about your product, how you move the market, how you shift it, is really important. Do only a few reps meet quota each quarter?

Customer Success 72

Customer Success Sales Hiring Innovation Churn 72

Sales Hacker

NOVEMBER 3, 2020

I would say that we come at the market with an entrepreneurial mindset because I am one. If you want to reach out to me, you can, linkedin.com/in/samfjacobs. It was unthinkable, and now it’s thinkable. Not only is it thinkable, it’s possible, it’s here, it’s happening. Go to www.outreach.io.

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Scale Sales Hiring Technical Review Investment 69

Sales Hacker

FEBRUARY 16, 2021

A few years ago, field sales was considered the dominant route to market in most large companies. If you want to find me, you can connect at linkedin.com/in/samfjacobs or email me at sam@revenuecollective.com. What’s your perspective on this trend and what inside sales can teach us over the long term? Thanks, folks.

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Sales Underperforming Technical Team Travel Development 103

Sales Hacker

FEBRUARY 23, 2021

Early on, the benefit of having this deeply functional flexible platform is that Vena could say yes to almost any part of the market. So, I worked my way up the go-to-market side of the engine. You get this real well-rounded view of what’s actually happening in the market. It could be marketing and content engagement.

Scale 60

Scale Sales Leadership Technical Review 60

Buffer Resources

JANUARY 3, 2024

Page Public URL : Every company has a unique URL on LinkedIn that looks like “linkedin.com/company/[your-company-name]/.” When you want to use your company page for LinkedIn marketing, you can come back and pick up from stage three. What you post should be tied to your goals with your LinkedIn marketing efforts.

Business 52

Business Social Media Branding AI Search 52

Sales Hacker

JANUARY 7, 2019

Diane Wardi: You could be a sales leader for 25 years and you could be sales leader for six months and you’re still kind of fundamentally figuring out, okay where is the line between our sales and marketing team? We took it to market with Facebook at Work. How do we get them to work together? Yeah, it’s interesting.

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Scale Startup Sales Hiring Leadership 69

Sales Hacker

JANUARY 12, 2021

Mark has been in and around product marketing and sales for over 30 years. I’m part of our overall global revenue organization, and this encapsulates marketing, sales, and client success. So this new role of not just a Chief Sales Officer and a Chief Marketing Officer, but a Chief Revenue Officer.

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Technical Review VP of Engineering Sales Hiring Scale 59

Sales Hacker

OCTOBER 27, 2020

Sam Jacobs : A lot of times people assume that hiring reps is the thing that drives revenue growth fundamentally, when it really depends on what your assumption is about how much of the pipeline reps are producing themselves versus SDRs versus marketing and other activities. Jim Donovan : Isn’t that even worse?

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Sales Hiring Scale VP of Engineering Startup 74

Sales Hacker

MAY 26, 2020

I was getting 30% of my new business revenue from my account managers selling upsells and new products to my install base, I could get that revenue with no BDR or marketing cost. If you want to reach out to me you can, linkedin.com/in/samfjacobs. There’s another reason to do it too, which really takes effect at scale.

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Scale Sales Hiring Technical Advisors Automotive 97

Sales Hacker

OCTOBER 13, 2020

Sam Jacobs: Put that in your business plan, page two marketing, free T-shirt. If you want to reach out to me you can, sam@revenuecollective.com or linkedin.com/in/samfjacobs. At first I was like, Oh, just do this for a little while, but we’re keeping the T-shirts. Ryan Walsh: Sam needs a T-shirt is on my to-do list here.

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Marketplace as a Service CTO Hire Sales Recruiting Scale 96

Sales Hacker

NOVEMBER 10, 2020

Maybe we had marketing. We wanted to do this for PR, kind of thinking about the marketing attribution. I know you have product market fit. It was a marketing influencer platform, but its day had passed. Linkedin.com/in/samfjacobs. It was sales. This was 2008. It wasn’t a class. It was not a good time.

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VP of Engineering Scale Development Team Review Technical Review 75

Sales Hacker

JANUARY 19, 2021

That can be anything from marketing and sales to customer success. He’s a CRO working with his head of marketing, and he feels like the leads that they’re getting aren’t good enough. So, we help with ABS programs. We help with digital media programs, creating content. Give me something that I can hang my hat on.

Sales Hiring 63

Sales Hiring Scale Technical Advisors Travel 63

Sales Hacker

AUGUST 31, 2021

In this episode of the Sales Hacker podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale. The role of product marketing, perfectly summarized. The role of product marketing [5:30]. So you’re head of product marketing for Narvar. The role of product marketing [5:30].

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Product Marketing Scale Marketing Pricing 65

Sales Hacker

APRIL 6, 2021

Why go-to-market excellence trumps product excellence [24:57]. You’ll learn new go-to-market strategies, get deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and Fortune 500 companies. It felt like it was more of a marketing game at that point.

Sales 66

Sales Engineering Innovation Revenue 66

Sales Hacker

AUGUST 25, 2020

And they said, “You really need to make sure that you’ve got recent acquisition experience if you’re going to be super marketable internally and marketable externally.” Sam Jacobs: Has your go-to-market motion changed to this topic exactly to what you just said, right?

Management 73

Management Sales Recruiting Sales Hiring Development Team Review 73

Sales Hacker

APRIL 20, 2021

You’ll learn new go-to-market strategies, get deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and Fortune 500 companies. I like to get it from, to a point where it’s product market fit and then hand it off to somebody to steer. for more information.

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Scale Scaling Startup AI Search 93

Sales Hacker

OCTOBER 29, 2020

Making sure that we’re not just referencing marketing copy, but we’re also referencing how people really speak. Acquisition is the marketing outreach, right? Alison Wagonfeld, she’s the COO, the chief marketing officer of all of Google Cloud. If you want to reach me, you can, LinkedIn.com/in/SamFJacobs.

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Sales Recruiting Scale Sales Hiring Sales 58

Sales Hacker

SEPTEMBER 15, 2020

As I said, we did some things right but we also struggled a bunch and never really got to product market fit or monetization strategy in the Sports Fight community. If you want to reach out to me you can at sam@revenuecollective.com or at linkedin.com/in/samfjacobs. We shared our space with some other companies.

Leadership 63

Leadership Payments Scale Payment Methods 63