SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. What is a Customer Acquisition Strategy?

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

SEPTEMBER 4, 2023

And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

User Pilot

APRIL 29, 2024

A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. In contrast, a customer segmentation survey focuses on existing customers and their characteristics. Segmentation survey built in Userpilot.

Payment Solutions 104

Payment Solutions SaaS Payments Payment Methods Payments 104

Tom Tunguz

APRIL 24, 2017

There are two SaaS companies operating at greater than $100M in ARR in the space and they illustrate one of the mantras on this blog: there are many different ways to build a SaaS company. An unusual SaaS company, Fleetmatics generated profits: 6.5 Founded in 2004, Fleetmatics employs about 1150 employees.

Sales Hiring 186

Sales Hiring Strategy Venture Capital Marketing 186

SaaStr

AUGUST 25, 2023

Hundreds of thousands of experts are telling you how to succeed in SaaS. SaaStr Founder and CEO Jason Lemkin shares the 10 worst pieces of SaaS advice, excuses, and mistakes founders make, and what to do instead That often compounds. Freemium isn’t a marketing strategy. But freemium on its own is not a GTM strategy.

Part-Time VPE 179

Part-Time VPE Scale Sales Hiring CTO Hire 179

Baremetrics

MAY 18, 2021

But to market most effectively, you have to target subsets of those customers and hone in on their specific needs. That is the power behind customer segmentation. It is a strategy that starts with grouping customers by certain characteristics. Baremetrics can help you develop this strategy. What is Customer Segmentation?

Strategy 59

Strategy Marketing Market Segmentation B2C 59

Baremetrics

APRIL 27, 2021

What Is Customer Segmentation? Types of Market Segmentation 1. Behavioral Segmentation 2. Demographic Segmentation 3. Geographic Segmentation 4. Psychographic Segmentation 5. Firmographic Segmentation Examples of Customer Segmentation i. What Is Customer Segmentation?

Strategy 59

Strategy Marketing Market Segmentation Outsourced Development 59

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. It’s a B2B SaaS application, think of it as a CRM. Use it to make better product decisions.

Strategy 225

Strategy Scale Systems Review Technical Review 225

ProfitWell

FEBRUARY 24, 2020

But, while discounting may make customers feel good about purchases made, it’s not always the best strategy for certain businesses. Discounting is widely used in retail, and for good reason, but does it work in SaaS? Discount pricing deducts a certain percentage off the original market price. Improve your marketing segmentation.

Pricing 78

Pricing Strategy Market Segmentation Churn 78

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

SaaStr

JUNE 7, 2023

Scaling a tech startup doesn’t come easy, and when you’ve tried all the conventional SaaS advice, it might be tempting to give up. To finally break out of slow progress, WorkRamp had to change its strategy. WorkRamp shifted its focus to a different segment –– the mid-market and SMB side. Well, not all the time.

Scale 198

Scale Scaling SMB Marketing 198

SaaStr

JULY 18, 2021

2 “Secrets to Aligning Marketing and Revenue Strategies with Marqeta’s CMO” A great session with Marqeta’s CEO, who previously helped run marketing at Mulesoft. A great look back at how Chime built its brand, where it struggled, the market segment it wanted to win, and how it scaled. #7.

Scale 270

Scale Finance Market Segmentation Enterprise 270

User Pilot

APRIL 29, 2024

Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. Different segmentation types. How to create segments. Customer segmentation use cases. The customer segmentation process starts with goal setting.

Payment Features 105

Payment Features Interviewing Software Review Technical Review 105

SaaStr

MARCH 25, 2021

Shopify is #1 in so many market segments, but for “bigger” SMBs BigCommerce (and perhaps less-custom enterprise deployments) is arguably #2 to Shopify. It’s much smaller than Shopify, at $170m ARR vs $3B+ ARR, but it’s still plenty big for us to learn a lot from this big but not #1 player in the market.

Outsourcing Services 216

Outsourcing Services Payments Merchant Services SaaS Payments 216

User Pilot

APRIL 19, 2024

You will learn effective techniques for collecting and analyzing data , with practical tips on applying your findings to benefit your SaaS. Get ready to empower your decisions with real-world market intelligence. This allows businesses to tailor their offerings and engage more effectively with their target market. The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaStr

JANUARY 13, 2022

A little while back I had coffee with a very successful VC and we chatted about our views of what’s happening in SaaS. The things we are both interested in are very similar, our thoughts on risks and markets were well aligned. At the end, he noted how the key final thing he looks for in SaaS start-ups is potential acquirers.

Market Segmentation 258

Market Segmentation Mobile Technology Cloud 258

Tom Tunguz

SEPTEMBER 13, 2015

Vertical SaaS requires a different go-to-market than horizontal SaaS companies. Vertical software companies, a recent important trend in SaaS startups, pursue customers only in a particular industry. These are the strategies I’ve observed: All vertical software companies develop uniquely focused products.

Startup 103

Startup SaaS Underperforming Technical Team Marketing 103

User Pilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. To see how Userpilot helps SaaS companies grow, book the demo!

Acquisition 105

Acquisition Scale Marketplace as a Service Onboarding 105

ProfitWell

MARCH 27, 2020

There is no shortage of companies offering business intelligence for SaaS companies. There is also no doubt that your SaaS business will not survive without quality analytics from trusted data sources aiding you in your key decision-making processes. The importance of accurate SaaS reporting. Which users are converting?

Metrics 80

Metrics Software SaaS Churn 80

Sixteen Ventures

JULY 17, 2020

Is 5% a good monthly SaaS Churn Rate? Read on to learn the answer… As a consultant to SaaS and Cloud providers that are looking to grow, I get asked what an acceptable SaaS churn rate is all the time. ” It will vary depending upon your market and your position therein. The lessons are accurate even in 2020.

Churn 133

Churn SaaS B2C Pricing 133

Chaotic Flow

JULY 21, 2015

SaaS businesses can be overwhelmingly complex. Then, there’s the marketing. Getting noticed on the Internet gets harder every year and almost every SaaS product category has a crowded field of competitors. We love our SaaS companies and we love our SaaS products. Not Everyone Needs Your Stuff.

Acquisition 133

Acquisition Scale SaaS Pricing 133

Chart Mogul

FEBRUARY 11, 2019

Segmentation in SaaS may seem like a basic analytics practice, but it's actually a critical part of your growth strategy that can help you understand customers and drive deliberate growth. Simply put, segmentation is the difference between answering questions like “what’s our churn rate this month?” Let me show you why.

Metrics 76

Metrics SaaS Churn Startup 76

Baremetrics

MAY 26, 2021

Your marketing strategies are most effective when you use targeted messaging aimed at your specific customer base. Customer segmentation is a way to break up your current or prospective customers into groups. They offer marketers a gateway into the development of key strategies to improve return on investment.

Social Media 105

Social Media Market Segmentation B2C Churn 105

OPEXEngine

FEBRUARY 1, 2022

When it comes to IPOs, 2021 was an excellent year for SaaS companies. Accelerated digital transformation across industries put SaaS companies firmly on the hypergrowth path. According to Gartner , the SaaS industry has grown from $35 billion in 2015 to $145 billion in 2021. Focus on a multi-year horizon.

SaaS Payments 52

SaaS Payments Payment Services Payment Solutions SaaS 52

SaaStr

JANUARY 15, 2021

According to our research , marketers admit that they expect to waste 26% of their marketing budget on the wrong channels or strategies. Segmentation allows you to find cost-effective marketing channels for a specific audience and will help reduce some of the waste. 2) Not Using Lead Scoring and Routing.

Software Review 187

Software Review Market Segmentation Engagement Sales 187

Point Nine Land

JANUARY 2, 2019

50 B2B software marketplaces listed & four observations 50 Shades of SaaS App Stores - Spreadsheet If you’d like to be notified of our next posts you can subscribe to our newsletter. As the SaaS industry is reaching maturity, the app store model is becoming increasingly important. a security audit). a security audit).

Payment Methods 66

Payment Methods Payment Solutions SaaS Payments Payments 66

Tom Tunguz

SEPTEMBER 16, 2015

When writing the post Vertical SaaS Startups Require Different Go To Market Than Horizontal SaaS Companies , I realized that there is a perception on my part and perhaps more broadly that vertical SaaS companies enjoy greater sales efficiencies than horizontal SaaS companies.

SaaS 100

SaaS Sales Market Segmentation Startup 100

Tom Tunguz

AUGUST 19, 2012

Developing a sales strategy is critical for software-as-a-service (SaaS) startups. The first step in developing a sales strategy is to build a robust market segmentation. Compared to the small business part of the market, there are far fewer potential customers - only about 12,500.

Marketing 100

Marketing Sales SaaS Market Segmentation 100

Tom Tunguz

AUGUST 19, 2012

Developing a sales strategy is critical for software-as-a-service (SaaS) startups. The first step in developing a sales strategy is to build a robust market segmentation. Compared to the small business part of the market, there are far fewer potential customers - only about 12,500.

Marketing 100

Marketing Sales SaaS Market Segmentation 100

User Pilot

JUNE 12, 2024

Product marketing is crucial to bringing a product to the market and ensuring its success. Here are five best practices that will get you there: Merge product marketing strategies with customer insights : Use tools to collect user feedback and incorporate it into marketing plans.

Product Marketing 52

Product Marketing Management Marketing Sales Hiring 52

Hull

MARCH 4, 2019

We're going to break down the lead geneneration strategies we've spotted: The three most common sources of qualified leads, and how to set them up. How teams generate new leads and opportunities from their existing marketing effort. Some teams call this the "lead pile up" You need a different strategy.

Scale 68

Scale Data Strategy Engagement 68

Tom Tunguz

MARCH 17, 2016

He says, “A new-market disruption is an innovation that enables a larger population of people, who previously lacked the money or skill, now to begin buying and using a product and doing the job for themselves.”. Viewing the SaaS world through this lens, disruption means enabling users to do things for the first time.

Innovation 100

Innovation SaaS Payments Payment Solutions SaaS 100

Practical Advice on SaaS marketing

OCTOBER 8, 2013

How can software-as-a-service (SaaS) companies can take advantage of that logic? Focus on a problem, a customer, a geography, something A SaaS company can focus on a particular problem or task. If you think about it carefully, you may find other ways to identify your particular market segment. One word: Focus.

Marketing 100

Marketing SaaS Underperforming Technical Team Acquisition 100

SaaSOptics

AUGUST 11, 2022

Everyone is starting to feel the squeeze of the market—especially those in the tech space. Seasoned industry vets may know what their next move should be, but navigating a changing market (especially one in a downturn) is an obstacle for any SaaS founder. Do you have a clear growth strategy? . Option 4: Scaling your SaaS.

Scale 97

Scale Scaling Technical Review Venture Capital 97

OpenView Labs

NOVEMBER 11, 2020

The US election is behind us, many of our customers at Ibbaka have worked out their Covid-19 and post Covid-19 strategies, and we’re moving into a new market in 2021. Given the changes we’ve all experienced in 2020, now is the time to resegment your market. Has the segmentation itself changed?

Pricing 73

Pricing Marketing Market Segmentation Communication 73

FastSpring

AUGUST 2, 2023

FastSpring provides an all-in-one payment platform for SaaS, software, and digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. And because TestDome is a B2B SaaS company, it was even more confusing to sophisticated buyers who expected a smoother experience. Here’s why.

Payment Solutions 148

Payment Solutions Payment Methods Merchant Services AI Search 148

SaaStr

OCTOBER 6, 2019

When a great SaaS business starts to come together, and crosses Initial Traction ($1-$1.5m), growing nicely (8-10%+ Month-over-Month Growth) … often times, the founders start to see the first bit of real economic returns on the model. It finally starts to make sense, this SaaS stuff.

Sales Hiring 231

Sales Hiring Scale Sales Venture Capital 231