ProfitWell

JANUARY 6, 2020

You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” Finding product-market fit isn’t always easy though, so we’ll help explain exactly what it is, and the steps to ensure you find it.

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

User Pilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Gather insights about your customers from internal teams. Buyer personas are great to turn to when planning your marketing campaigns or when you want to make product improvements.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Neil Patel

OCTOBER 4, 2020

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. Other agencies specialize in certain areas of analytics such as marketing vs operations. This can include things like marketing channels (search, PPC, content), operations or product data. A Well-rounded Team.

Artificial Intelligence 136

Artificial Intelligence Technical Review Underperforming Technical Team Machine Learning 136

The Angel VC

DECEMBER 12, 2018

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.

Sales Recruiting 106

Sales Recruiting SaaS Payments Sales Hiring Scale 106

SaaStr

MARCH 8, 2019

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. Who do they trust?

Scale 110

Scale Sales Hiring Underperforming Technical Team Social Media 110

SaaStr

JANUARY 5, 2023

They can also help secure the data, reporting, process, and discipline a business need to evaluate progress so it can develop the accountability necessary to drive operational excellence. Marketing Lead Gen. Developing a robust forecast is imperative for your future success. The path to success is not linear. Pipeline Coverage.

Sales Hiring 40

Sales Hiring Acquisition Forecasting Outsourced Development 40

ProfitWell

NOVEMBER 12, 2019

Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Customer acquisition proves to be more challenging and more expensive as your customer base grows and the untapped market shrinks. You can rely on value-based pricing to deliver products and services to different market segments.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

Kellblog

DECEMBER 27, 2021

My point was that this is normal and healthy: you can long Miami and Austin without shorting Palo Alto which, by the way, would have been a bad idea in 2020. Is web3 going to change everything because, as Chris Dixon argues, the best entrepreneurs and developers have learned not to build atop centralized platforms? Web3 hype peaks.

Blockchain 142

Blockchain Technical Review Venture Capital Sales Hiring 142

Sales Hacker

DECEMBER 28, 2018

The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. This particular piece of the series outlines a tactical approach to building a go-to-market strategy. The Scientific Approach To Setting Sales Goals For Your SDR Team by Tito Bohrt. Total Shares – 238. Backlinks – 176.

Sales Hiring 97

Sales Hiring Sales Underperforming Technical Team B2B 97

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

Point Nine Land

DECEMBER 12, 2018

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.

Sales Recruiting 61

Sales Recruiting SaaS Payments Sales Hiring Scale 61

OpenView Labs

JANUARY 29, 2020

HubSpot now offers freemium versions of their CRM, Marketing and Sales products. CEO Brian Halligan describes their revamped go-to-market motion as “ a flywheel where the customers are the main driver that pulls new prospects in ” and boasts that half of HubSpot’s new customers use the free product before they buy.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

SaaStr

DECEMBER 5, 2019

Actually what I found was a little disarming, a little unfortunate, because there was a lot of, I think, bad experiences in the past with corporate venture capital and with earlier stage companies or with other VCs working with CVCs as they were once called. To get that distribution all over the world in different market segments.

Development Team Review 131

Development Team Review Scale Technical Review Software Review 131

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. In the public markets, a very similar story, these are… This is 61 billion that was added in around the last 17 months. I think it’s a really staggering stat.

Cloud 100

Cloud Scale AWS Machine Learning 100

SaaStr

MARCH 8, 2019

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. Who do they trust?

Scale 47

Scale Sales Hiring Underperforming Technical Team Social Media 47

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. And whatever you stand for must resonate with your identified target market.

Branding 209

Branding Underperforming Technical Team Technical Review Airlines 209

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. The design team at IBM likes to employ a “make to learn” method. Prototype it til you make it. We keep iterating.

AI Search 245

AI Search AI Scale Machine Learning 245

Intercom, Inc.

OCTOBER 15, 2020

Too often people come at sales from a marketing perspective. While marketing might get people in the door, sales need to show them around and make sure they stick around and get what they need. That’s when you begin to unlock the sales superpower. To answer your question about where I am today? Right now, I teach mostly.

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely. You have to do it.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Sales Hacker

SEPTEMBER 8, 2021

The clock starts ticking as soon as a lead engages with one of your marketing campaigns. It’s highly automated to our sales team, so follow up actions with appropriate content rarely fall through the cracks—and each stage is coupled with detailed reporting. Looking to better connect your marketing and sales funnel?

Scale 86

Scale Underperforming Technical Team Sales Funnel Engagement 86

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

JUNE 3, 2020

Who should be brought into the meeting other than the sales team? Harry Stebbings: We are back for another week in the world of SaaStr, and diving straight in today, I recently tweeted about the importance of a sales playbook, pre-release, scaling out your sales team. What is the right way to structure your sales meeting?

Sales Hiring 185

Sales Hiring Scale Technical Advisors Systems Review 185

OpenView Labs

DECEMBER 1, 2021

In a conversation on The BUILD Podcast with Blake Bartlett , Hubert talked about how it’s bad for business to create a situation in which only the founder is allowed to be brilliant. Rather than creating a bottleneck, it’s much smarter to inspire each member of a team to find their own brilliance. Five or six UX interviews won’t do it.

Scale 76

Scale Underperforming Technical Team B2C Engineering 76

Sales Hacker

JULY 30, 2018

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective. But at the same time 6200+ B2B marketers say that their biggest challenges are generating traffic and leads, and proving the ROI of marketing activities.

B2B 73

B2B Scale Strategy Marketing 73

OpenView Labs

MAY 5, 2021

Many companies are strategic consumers of open-source software as a means to reduce the burden on their software engineering team to build everything from the ground up. The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. You’ll compete with yourself.

Business 52

Business SMB Scale DevOps as a Service 52

OpenView Labs

MAY 13, 2021

What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. That division is based on customers having similar: Needs (i.e., so a single whole product can satisfy them).

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? I look at my experience through those companies, and I learned a lot about enterprise software sales, about buying patterns, about functions like product management and product marketing, and how they fit into a well functioning and operating company. Harry Stebbings.

SaaS Payments 266

SaaS Payments Scale Payment Services Payment Solutions 266

OPEXEngine

MARCH 9, 2021

As a longtime Core Member, we asked him to join our Go-to-Market Core Forum to share his thoughts on this theme and more. I’ve talked to countless entrepreneurs who are anxious about the next step—first seed round, hiring a team, landing a board member, etc.,” That’s exactly what got the former Zenefits leadership team into trouble.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

Outseta

MAY 8, 2020

What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. Best of all, the types of smart people that you run into in tech run the gamut from highly technical software engineers, to massively creative designers and marketers, to analytical data wizzes and finance experts.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

Sales Hacker

APRIL 22, 2019

Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. Nick Worswick is currently the global head of sales and marketing at a company we’ve all heard of, WeWork. The first is Showpad.

Development Team Review 54

Development Team Review Scale Software Review Sales Hiring 54

SaaStr

MAY 2, 2019

Join Vlad Shmunis, founder, chairman, and CEO of RingCentral as he discusses RingCentral’s journey from a two-person startup to a $7B market cap global enterprise communications company (NYSE:RNG) — the good, the bad, and the ugly. It’s how do you transition the team, how do you not loose each and every friendship that you’ve ever had?

Scale 152

Scale Business Sales Hiring CTO Hire 152

Upscope

JANUARY 23, 2021

This partly due to control but also the realisation that a company focusing on developing one application is likely to build a better app than a company building multiple applications into a big all-in-one solution. I'd expect development tools to rise up this list over time as it's a huge growing market and the competitors are flooding in.

Software Review 52

Software Review Onboarding Software Systems Review 52

ProfitWell

DECEMBER 3, 2019

Going into the pursuit of funding without a plan can lead you nowhere—or, even worse, leave you saddled with a funding plan that’s bad for you and your business. Injecting cash into a venture without a clear strategy, revenue, or proven product-market fit can lead to all sorts of problems: Investor expectations can become overwhelming.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

ProfitWell

DECEMBER 4, 2019

An existing SaaS customer spends more, on average, than a new customer, and are more than seven times more likely to churn (leave your business) to go to a competitor because of poor customer service than they are for a better product. Chorus is a leading conversation intelligence platform for sales teams. Consistent updates.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. They may or may not be a fit for institutional venture capital yet.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40