SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 223

Scale Sales Hiring Strategy Marketing 223

Payrix

APRIL 24, 2024

Andy Meadows, the Head of Partner Success at Payrix joins host Ian Hillis to continue their conversation about building a successful Embedded Payments strategy. Andy suggests that there is an immediate and discernible value-add for software companies to embed payments as a means for retention of SaaS revenue. Did you miss Parts 1-3?

Payments 162

Payments Embedded Payments Merchant Services Payment Solutions 162

User Pilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 111

Retention Metrics Strategy Scale 111

SaaStr

DECEMBER 5, 2023

Despite what we’ve seen post-2020/2021, there has been a surge in AI investments, with AI companies at the infrastructure layer hitting a hundred times valuations at early funding stages. Undeniably, there is a need for a transformative CS strategy. There’s concern that valuation trends seemed to mimic previous market bubbles.

Investment 152

Investment Scale Sales Hiring Marketing 152

Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Read more: The Attain & Retain Strategy for You—Membership Engagement to Boost Retention Section 1: Understanding Subscriber Engagement and its Importance. The sections are as follows: 1.

Engagement 84

Engagement Customer Lifetime Value Revenue Subscription 84

SaaStr

MAY 5, 2021

I like to equate this stage to Warren Buffett’s famous law of uninterrupted compounding interest—there is a significant difference between investing early and often into an IRA versus starting later in life. . Invest the time and energy, and you’ll leave this stage with clarity around the company’s next revenue engine. . $75-$100M+:

Strategy 280

Strategy Scale Innovation Interviewing 280

SaaStr

MARCH 25, 2022

Tracking business performance through revenue targets remains one of the most valuable ways to measure company success. According to Blond, there are two main components to creating the perfect revenue goal: “There are two variables to hitting targets. At this stage, you don’t need a revenue target quite yet.

Sales Hiring 263

Sales Hiring Revenue Finance Startup 263

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. And your CAC target defines your GTM strategy. When It’s Time To Readjust Your GTM Strategy You know you have a GTM fit when there is a clear sales model and a repeatable Go-To-Market playbook.

Scale 223

Scale Strategy Scaling Outbound Sales Team 223

Buffer Resources

APRIL 19, 2023

Within nine months of launching my company I was able to quit my full-time job and go all in, and now, just two years later, I’ve achieved multi-six-figures in revenue. Here are some of those investments, and why they’ve been instrumental to my success. There have also been some monetary investments.

Outsourcing Services 103

Outsourcing Services Investment Social Media Revenue 103

SaaStr

MAY 10, 2022

He highlights the three key strategies that helped TripActions scale and boost their revenue. With a clear strategy for direction, stakeholders, employees, and customers can remain loyal and invest confidently, even during a crisis. Develop a well-defined vision. They ultimately want to be assured of long-term stability.

Travel 200

Travel Revenue Underperforming Technical Team Scale 200

SaaStr

FEBRUARY 17, 2023

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. They discuss how Fox helped build a churn-fighting, upselling, and cross-selling machine that continues to generate revenue. Set Up Tracking Processes.

Retention 202

Retention Revenue Startup Sales Hiring 202

Agile Payments

AUGUST 22, 2023

6 Financial Strategies for Maximizing Corporate Efficiency “A strategy, even a great one, doesn’t implement itself” Jeroen De Flander, Author of The Art Of Performance In the corporate world, inefficiency is a very dangerous field. Research records a 20-30 % loss in companies revenue yearly due to company inefficiencies.

Strategy 88

Strategy Technical Review Technology Scaling 88

FastSpring

SEPTEMBER 16, 2022

You may already be thinking about ways to reduce your expenses and shift your overall growth strategy. When FastSpring’s Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently saw pricing as one of the most essential growth levers they employed to meet their next revenue goal.

Pricing 138

Pricing Payment Solutions Payment Services SaaS Payments 138

SaaStr

APRIL 5, 2023

A bad experience with a revenue operations leader might taint your view of the position at all future companies, but that would be a mistake, as CRO Confidential podcast host Sam Blond learned first-hand. Considering aspects of sales and GTM strategies. Not every leader is created equally.

Sales Hiring 189

Sales Hiring Education Scale Strategy 189

SaaStr

NOVEMBER 25, 2023

Jameson Yung, SVP of Sales at Gong, and Sam Blond, Partner at Founders Fund and previous CRO at Brex, share five tactical ways to get back to growing and hitting revenue targets. The days of working a little for big returns are behind us in the Boom of ‘21, so what can you do to start hitting revenue targets? #1: Revenue matters, too.

Sales Hiring 201

Sales Hiring Underperforming Technical Team Revenue Sales 201

SaaStr

JULY 13, 2022

Co-founder and CEO of Insider , Hande Cilingir, talks about what it takes to write a successful revenue growth story. However, the revenue forecast accuracy and the realization of that revenue each month are more important. Or the revenue their business will generate by month-end. Mistake 1: Not accepting your mistakes.

Scale 219

Scale Sales Hiring Revenue Marketplace as a Service 219

Intercom, Inc.

JULY 2, 2020

Championing this strategy is Pam Dodrill , Zapier’s VP of Customer Support and Success, whose team works with the company’s more than 100k paying customers and 3 million users. For Pam, it all stems from a long-held belief that investing in the customer’s success will chart a direct path to the company’s.

Outsourcing Services 253

Outsourcing Services Investment Underperforming Technical Team Outsourced Development 253

FastSpring

AUGUST 3, 2022

I spoke with FastSpring’s former VP of Revenue Operations about this, and you can stream our entire conversation at the bottom of this piece. I’ve also expanded on some of the strategies we discussed. This is why it’s so important to be able to test the ROI of any investment you’re making as quickly as possible.

Scale 136

Scale Revenue Sales Compensation 136

SaaStr

MARCH 29, 2023

Xero’s Global Chief Strategy Officer, Damien Tampling, takes a philosophical look at some aspects and nuances to consider wherever your business is on this journey. Over the last couple of years, Xero has doubled revenue and operating revenue, tripled annualized monthly recurring revenue, and quadrupled lifetime value.

Sales Hiring 173

Sales Hiring Scale Strategy Metrics 173

Blulogix

FEBRUARY 9, 2024

How Recurring Revenue Sustains Modern Businesses Amidst Uncertainty By BluLogix Team The Vital Role of Recurring Revenue In an era marked by rapid technological advancements and shifting consumer preferences, recurring revenue models have become the lifeline for modern businesses.

Revenue 52

Revenue Business compliance B2B 52

SaaStr

APRIL 26, 2023

Keep reading to learn Robertson’s five customer marketing strategies guaranteed to grow your business. The three most important areas of focus almost always include: Great onboarding Content to educate customers Campaigns as a foundation The Takeaway — Invest in your team and prioritize ruthlessly.

Scale 209

Scale Strategy Marketing Education 209

SaaStr

JANUARY 21, 2022

Dorian Stone , Head of Organizations Revenue at Grammarly, is here to share lessons from his experience of scaling the company from consumer to SMB to Enterprise to help you steer your expansion efforts in the right direction. Beware of strategies that rhyme—land doesn’t automatically expand.

Scale 200

Scale SMB Enterprise Sales Hiring 200

User Pilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Increases revenue through expansion. Cross-selling and upselling are two different ways to increase expansion revenue. Why implement a cross-selling strategy? Book a demo to explore more.

Strategy 101

Strategy Customer Lifetime Value SaaS Business 101

Chart Mogul

DECEMBER 22, 2022

We spoke with SaaS leaders across different sectors to bring you insights on sustainable growth strategies for 2023. We spoke with SaaS leaders across different sectors to bring you insights on sustainable growth strategies for 2023. Now, in this economic environment, growing sustainably might just be the new “name of the game”.

Strategy 95

Strategy Scale Finance Acquisition 95

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

DECEMBER 20, 2022

In the top-down model, you have an economic buyer and mobilizers making this investment. Asana is still in the process of evolving a product-led growth strategy into a product-led sales strategy because they’re part of the same motion and require a lot of iterations to get right. . Product-led Motion De-risks the Revenue Model.

Revenue 130

Revenue Marketing Sales Mobile 130

Subscription Flow

JANUARY 29, 2024

In the context of subscription models, accrued revenue is the money that a business has made but hasn’t yet received in cash. Accrued revenue is important for accurate financial reporting, as it ensures that revenue is recognized in the period in which it is earned, regardless of when the cash is received.

Payments 59

Payments SaaS Payments Payment Services Subscription 59

Sales Hacker

SEPTEMBER 18, 2020

Revenue Operations is at the forefront of a paradigm shift — to view the buyer’s journey as a seamless thread across multiple people, systems, and value propositions. This involves driving more new logo and renewal revenue, lowering customer acquisition cost, and increasing forecasting predictability. Execute FAST.

Technical Review 123

Technical Review Development Team Review Systems Review Engineering 123

User Pilot

MAY 13, 2024

Customer acquisition cost dashboard tracks investment per customer, analyzing costs versus returns to gauge the effectiveness of acquisition strategies. Core feature engagement dashboard tracks user interaction with key features to understand product engagement and guide improvement strategies. Total revenue.

Metrics 105

Metrics SaaS Acquisition Retention 105

Tom Tunguz

APRIL 1, 2024

At $784m in ARR, growing 47% with 130% net revenue retention across 6100 customers, the company should be one of top 10 fastest growing software companies alongside Klaviyo, ZScaler, & Crowdstrike - in ARR terms. But overall revenue is growing 4.5% How can ARR grow so quickly while overall revenue is much slower?

Data 194

Data Subscription Payment Features Cloud 194

SaaStr

APRIL 20, 2024

The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation. Marketing Strategies and Best Practices Successful marketing strategies are not simply replicable tactics but a combination of factors including timing and luck.

Sales Hiring 256

Sales Hiring Startup Marketing Technical Review 256

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. Here are a few of the strategies they shared and how you can apply them to your own business as you move forward. In March, McKinsey & Co. Make decisions quickly.

Strategy 197

Strategy Business Scale Communication 197

SaaStr

NOVEMBER 30, 2023

The four stages of growth are: Early stage Early growth Growth Pre-IPO Each of those stages has key GTM milestones, benchmarks, and team-building strategies that allow you to grow effectively. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 231

Scale Sales Hiring Scaling Outsourced Development 231

Totango

JUNE 15, 2022

All companies are going through the exercise of evaluating their investments, deciding what to cut and what to keep, what strategies to use, and simply, how to weather the storm. Customer retention is the lifeblood of recurring revenue enterprises, no matter what the external economic circumstances may be.

Customer Success 104

Customer Success Investment Acquisition Communication 104

Sales Hacker

FEBRUARY 17, 2022

But the pandemic has shifted these trends into overdrive, highlighting the need for digital strategies in a way companies can’t afford to ignore. What sales investments should you focus on in 2022? Revenue intelligence. Revenue intelligence is a developing area when it comes to this, and one to watch. The results?

Scale 91

Scale Investment Sales Forecasting 91

SaaStr

SEPTEMBER 19, 2023

Some of the changes we’ve seen in the last year or two include: CAC reduction Headcount optimization Price complexity Quality of revenue A different environment means a different strategy, and Notion Capital lays out four business model changes that could be helpful based on what peers are doing. You don’t want to be there.

Business Model 247

Business Model SaaS Payments Payments Headcount 247