OpenView Labs

NOVEMBER 23, 2021

Product differentiation is the work of defining your product’s strengths and unique value proposition in order to attract and retain new users and customers. A product’s competitive advantages can be the result of superior features, proprietary technology, standout performance, better design, and even stellar customer service. .

Marketplace as a Service 74

Marketplace as a Service Pricing Growth Marketing Engineering 74

Neil Patel

NOVEMBER 4, 2020

million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. So, with over 2.5 The only problem?

Social Media 139

Social Media Marketing Marketplace as a Service Outsourced Development 139

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

User Pilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. But you need a solid strategy and must pay attention to creating mind-blowing user experiences. Product growth speakers. Product marketing speaker.

Scale 100

Scale AI Growth Hacking Innovation 100

FastSpring

MARCH 27, 2023

On this podcast, we share stories from global SaaS leaders like Ryan, that you can use to inspire new growth strategies in your own business. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Ryan Austin 01:00 Sure. And it wasn’t.

Payment Solutions 95

Payment Solutions Payment Services SaaS Payments VP of Engineering 95

User Pilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Company details (e.g.

SaaS Payments 86

SaaS Payments Payment Services Payment Methods Payment Solutions 86

SaaStr

JANUARY 28, 2019

After all, how can you help your customers succeed using your product if you don’t know when, why, and how they’re actually using it. “. Customer success is a company-wide initiative, which means that having the right culture, sales processes, and product strategy are just as important as having the right organizational processes.

Scale 107

Scale Marketplace as a Service Customer Success Scaling 107

OpenView Labs

APRIL 13, 2020

When thinking about the interplay between these functions, understand that the decisions made in the product will impact the marketing channels on which you find success. How can the product impact your marketing strategy? Does your product have lots of user generated content? Are there marketplace dynamics?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Strategy - annually changes. Network effects (marketplace). A good idea is a good idea, after all. MSPOT stands for: Mission - rarely changes. Brand equity.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

OpenView Labs

FEBRUARY 3, 2022

Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead. And the primary burden of your product and GTM execution can fall on an effective technical leader and proven sales executive. Fundraising and burning too much cash can be alleviated by an experienced CFO.

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. Prospective customers have to be educated.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

SaaStr

JULY 9, 2019

However, back in 2013, in my previous career as a strategy consultant, I was doing a lot of work with telecoms companies in South Africa. The challenge, however, is that because of the limited disposable income that both consumers and businesses have, you can’t charge a lot of money for services there. Product/market fit.

Scale 163

Scale Sales Recruiting Scaling SaaS Payments 163

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. And I didn’t even have words for these functions at the time.

SMB 180

SMB Scale Startup Marketplace as a Service 180

SaaStr

SEPTEMBER 3, 2019

Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. Uber is a classic marketplace company. It’s a two-sided marketplace.

Acquisition 138

Acquisition Software Review Payment Methods Marketplace as a Service 138

Neil Patel

OCTOBER 24, 2020

The only way that a good consultant can meet challenges and identify opportunities is when they have years of experience and expertise to create effective strategies. It’s almost impossible for a consultant to create any strategy for your company without having an in-depth understanding of your business objectives.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

How To Buy Saas

MAY 23, 2022

What is Marketing Automation ? If you have been wondering what is marketing automation? Marketing Automation is a process that uses an automation service to automate repetitive marketing tasks. Email Marketing, Social Media posting, Ad Campaigns, etc. This would mean an increase in prospects and customers.

Marketing 52

Marketing Social Media Marketplace as a Service Pricing 52

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” It starts with self service. Justin Scott My pleasure.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. So we decided not to build everything ourselves but to make sure that people can build and extend our product and also we’re not just thinking about a developer platform. Embracing professional services as a distribution channel.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Different visions for different products. That’s the beauty of Workplace.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Casey Accidental

OCTOBER 18, 2021

There may also be a misconception of what type of product work is needed to help the company i.e what the product strategy should actually be. In Eventbrite’s case, the company was: Integrating the acquisition of Ticketfly to move up-market in a specific vertical and build an enterprise sales motion.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

Intercom, Inc.

AUGUST 22, 2019

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. Our conversation covered, surprisingly, everything from flat-Earthers to J.R.R.

User Experience 209

User Experience Strategy Engineering Communication 209

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Five percent is okay.

SaaS Payments 239

SaaS Payments Metrics Payment Methods Scale 239

A Smart Bear

FEBRUARY 26, 2019

Startup strategy is like Kung Fu. Founders almost never have a real strategy. They say things like “we have a unique feature” and “the incumbents are dumb,” which might be true, but isn’t a strategy. They don’t know how to analyze a market or competition, so they make it up instead learning how to do it. This is my style.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

SaaStr

MARCH 19, 2019

On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. The platform flywheel, the basics of it are you have a product that suddenly has market fit, you have customers who are joining that product. Vicki Lin: Yeah.

Payments 120

Payments Scale Scaling Revenue 120

User Pilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

Strategy 66

Strategy Technical Review Business Innovation 66

User Pilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

Strategy 52

Strategy Technical Review Business Innovation 52

SaaStr

DECEMBER 20, 2019

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. 293: Congratulations you’ve built a product that’s proven itself in the marketplace! Loving our podcast content?

Scale 142

Scale Sales Hiring Construction Education 142

Intercom, Inc.

JULY 13, 2018

While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. Before I joined Intercom, I led all of Intuit’s small-business products and services, including QuickBooks accounting, payroll and payments. Makes sense, right?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Sales Hacker

APRIL 16, 2018

On this episode of the Sales Hacker podcast, we talk with Jess Hun t , Head of Global Marketing, Sales & Strategy for Axiom about creating a revenue model. Most recently, she was Executive Vice President reporting to the CEO at Axiom Law, responsible for North America Business, including global marketing and sales strategy.

VP of Engineering 67

VP of Engineering Revenue Scale Sales Recruiting 67

SmartKarrot

MAY 13, 2021

Work collaboratively across departments to ensure customers are aware of all LeagueApps programs and services beyond the core platform. Clearly communicate customer feedback and trends to key stakeholders in Product, Marketing and Tech. Manage customer relationships and become the trusted advisor for the customer.

Customer Success 10

Customer Success Technical Review Marketplace as a Service Scale 10

Casey Accidental

OCTOBER 24, 2022

This is one of the key challenges we faced at Eventbrite when we radically shifted our strategy in 2020. Eventbrite was historically a 50% sales and 50% self-service business. This is a very common strategy for enterprise companies with large margins. I have written about this strategy before here.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Ryan Bonnici: Now if you’re a more consumer focused org then typically marketing will run all of that, right? It’s a bit crazy.

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

SaaStr

JUNE 10, 2020

Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. And really our approach to our customers and the market had to pivot immediately. And so we built.

Travel 176

Travel Marketing Scale Outsourcing Services 176

Intercom, Inc.

SEPTEMBER 26, 2019

You’ll hear from: Slack’s Director of Platform Marketing, Ceci Stallsmith, on defining a platform and measuring success. Box’s Chief Product Officer and Chief Strategy Officer, Jeetu Patel, discusses migrating to the platform mindset. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170