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Creating the Ideal Customer Profile as a Startup: A Step-by-step Guide

Baremetrics

In the early stages of founding a startup, finding clients can be a bit of a shot in the dark. Step 2: Interview a sample of current ICP users. Step 2: Interview a sample of current ICP users When it comes to getting honest feedback, nothing beats a phone call. Step 1: Identify ICPs within your current user base.

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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

At a16z’s recent Connect/Fintech event, a16z Partner Alex Immerman sat down for a broad conversation with Immad Akhund , co-founder and CEO of banking startup Mercury , and René Lacerte, founder and CEO of financial services company BILL. For both of you, subscription is a smaller-to-no piece of the story.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews. Depending on what you want to achieve, customer interviews can be divided into two groups: 1.

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You Don’t Need an Exit Strategy with Legaltech Entrepreneur Matt Spiegel

Chart Mogul

His first tech startup was called MyCase, a SaaS product that, “keeps all of your important case details — documents, contacts, calendars, emails, tasks, invoices — in a single, organized location.” Advice from a serial subscription box entrepreneur. Matt Spiegel is a licensed lawyer and serial entrepreneur.

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SaaS: Is B2B Revenue Better than B2C?

FastSpring

I was recently interviewed by my friend Steve Lurie, who’s the Chief Engagement Officer of B2B Rocks. For example: Are you making your quoting and invoicing experience as efficient and flexible as possible? This iterative nature is built into startup culture. These changes need to be easy to make within your product.

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Job Description and Interview Questions for Director of Customer Success

CustomerSuccessBox

Exposure to subscription- and renewal-based business processes, upselling, or cross-selling as well as deep knowledge of and experience in implementing Customer Success best practices. Questions to ask in the interview for selecting Director of Customer Success. What is the synergy between Customer Success and Sales and Product teams?

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Pricing and Packaging Your B2B or Prosumer Generative AI Feature

Andreessen Horowitz

A good way to learn more about your customer personas and segments is through interviews, surveys, and sales team data. Interviews. If you have a small number of customers, interviewing them can give you a better signal into who’s interested in buying your product and what products they might be interested in in the future.