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Planning to Do a SaaS Startup? Don’t Forget the 20 Interview Rule.

SaaStr

But let me just make one suggestion if it’s early days: Don’t Forget the 20 Interview Rule, if you are planning to sell to the enterprise / businesses of any meaningful size. The 20 Interview Rule is simple: Before You Write a Line of Code, Interview 20 Real , Potential Customers. Not your friends. And listen.

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Dear SaaStr: What Are The Top 5 Things I Should Know Before Starting a SaaS Startup?

SaaStr

Dear SaaStr: What Are The Top 5 Things I Should Know Before Starting a SaaS Startup? At least do 30+ customer interviews and really listen on if they’d paid for real, and then go validate that some more. The post Dear SaaStr: What Are The Top 5 Things I Should Know Before Starting a SaaS Startup? It’s never enough.

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How to Truly Stand Out in Any Job Interview, from SDR to COO

SaaStr

Interviewing? One bit of advice: Please, please, actually research the company you are interviewing at. The other day I did a similar final, fourth round interview for a VPM. He completely misunderstood the value prop of the startup. He completely misunderstood the value prop of the startup. Or CRO or CMO?

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The Top 10 Questions to Ask a VP of Marketing in an Interview

SaaStr

I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out. They may be better suited from a startup further along, with a much bigger brand. But a new VP of Marketing will really only do 3 things. This is my #1.

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13 Tips to Being a Better Interviewer. Don’t Waste That Podcast or Event.

SaaStr

Secrets to a solid interview: 1/ Interview your heroes 2/ Do an hour of research 3/ Write out 5 great questions + 5 back-up questions 4/ Listen, and ask +1 follow-up question on the great responses 5/ Share questions ahead of time. The other day on Twitter a CEO asked who they should emulate as an interviewer for their new podcast.

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20+ of The “Ultimate Sins” When It Comes to Marketing, Sales and Success in Early Stage Startups

SaaStr

Hire stretch reps if you want, but someone without any closing experience likely can’t close at your startup no one has ever heard of. Startups are a journey and you need reps that want to be on the journey. But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Hiring just 1 rep.

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95% of VPs of Sales Won’t Thrive at Your Startup

SaaStr

Just not at your startup. And the mistake so many founders make is they want to believe a VP of Sales that’s good in general, good somewhere, would work at their startup. That’s 95% of them out there that just won’t be a fit at your startup. 10 Great Questions to Ask a VP of Sales in an Interview.