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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Podcast Full Interview : Audio Listen online or find it on more podcast services. They were actually aggregate helpful, right?

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What Is Product Management? Roles, Process, Tools, and More

User Pilot

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.

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Reading list: Platforms, ecosystems, and partnerships

Intercom, Inc.

All of this thinking, planning and building culminated most recently in the launch last week of our App Partner and Service Partner programs , which unlocks new sales, marketing and technical opportunities for companies we collaborate with. Then you have to understand that you can’t be a platform without having that marketplace point of view.

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What is Marketing Research? Examples and Best Practices

User Pilot

This process helps you understand what motivates your customers, enabling you to tailor your products and services to minimize risks from the start. For SaaS product managers, market research, including competitive analysis, is crucial. Interviews. It evaluates past strategies and gauges the potential success of new offerings.

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7 Fitness Advertising Tips and Strategies

Neil Patel

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Typically, you’re marketing fitness goods and services directly to individuals, rather than businesses. The health and fitness industry is worth over $96 billion dollars.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

“It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” Stream the full interview below or find it wherever you listen to podcasts.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.