Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf
User Pilot
MAY 30, 2024
PMs prioritize product development and functionality, while PMMs focus on market adoption and product desirability. They define the product vision , strategy, and roadmap. They develop go-to-market strategies, plan product launches, and equip revenue teams with narratives, insights, and collateral to help them close deals.
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