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10 Examples of Innovative Marketing Strategies for Startups

OpenView Labs

Marketing in the age of the new normal —yes, we’re tired of the phrase “new normal,” too—means taking a good look at our current strategy and seeing where it can be better. COVID-19 derailed many companies’ plans and campaigns, causing mass layoffs and pushing everyone to pivot their strategy. Offer educational content.

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How to Truly Stand Out in Any Job Interview, from SDR to COO

SaaStr

At a C-level you are interviewing the client to identify culture fit, blockers, budget, vision and can you execute, fund and build your strategy.” I was asked to run a 90-minute workshop with senior people and an external consultant. The other candidate spent most of the workshop asking questions to understand the situation.

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How to Grow Revenue Faster in the Second Half of 2023 with Founders Fund

SaaStr

In a special workshop, Sam shares advice on how to spot bottlenecks, reallocate the right resources, and grow revenue in 2023. SaaStr Workshop Wednesdays are LIVE every Wednesday. Step One: Run Your Numbers It may seem basic, but start by reviewing your numbers, especially those associated with your GTM strategy or GTM funnel.

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Your Best Marketing Asset: Open Source Communities with CMO and CSO of Gitlab, Ashley Kramer (Video)

SaaStr

In this week’s Workshop Wednesday, CMO and CSO at Gitlab, Ashley Kramer, dives deep into one of the best marketing assets a company can have, and that’s open-source communities. . For example, Gitlab uses a public handbook with thousands of pages of strategies and marketing and sales operations. Open-Source Is A Cultural Mindset.

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The Top 10 Events in SaaS. According to ChatGPT.

SaaStr

SaaS North: SaaS North is Canada’s largest SaaS conference, featuring keynote speakers, workshops, and networking opportunities, aimed at promoting the growth and success of SaaS companies in North America. It brings together industry leaders, innovators, and customers to showcase the latest products and technologies.

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How To Build A High-Performing Team And Retain Top Talent with Snowflake Global Director of Market Intelligence Guan Wang (Video)

SaaStr

In the kickoff for Workshop Wednesdays last week, Wang chatted with the community about how to build a high-performing team and keep it. As someone who grew Snowflake by 300% in the previous two years with a 0% turnover, you’ll want to hear his tactical strategies for those in leadership roles. . turnover rate. According to the U.S.

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Four Steps To Build Repeatable B2B Enterprise Selling Motions with Playbuilt Founder and CEO Bo Borland

SaaStr

In the latest Workshop Wednesday , held every Wednesday at 10 a.m. In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. That’s your proof.