Intercom, Inc.

FEBRUARY 11, 2021

There’s a delicate balance any product strategy needs to master: On the one hand, to build a successful business, you need to design features that set your company apart — your core of innovation. On the other, no customer will sign up for a product if there isn’t a solid foundation on which to innovate on.

Innovation 129

Innovation Startup Banking Marketing 129

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

Chaotic Flow

SEPTEMBER 22, 2015

Finding product-market fit is a central, early stage challenge of every startup. Unlike consumer Internet products, SaaS products are essential business tools. In other words, SaaS customers want product-market fit as much as the SaaS vendor. The product proposes and the market judges.

Product Marketing 130

Product Marketing Marketing SaaS Software Development 130

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Find 10 people, then 100 people, then 1,000 people who love your product.

Sales Recruiting 89

Sales Recruiting Product Marketing Scale Sales Hiring 89

Infinicept

DECEMBER 1, 2021

JOB DESCRIPTION Location: Denver or remote We are looking for a Senior Product Marketing Manager to join our fast-growing Denver-based fintech company.

Product Marketing 52

Product Marketing Management Marketing Innovation 52

User Pilot

SEPTEMBER 4, 2023

To be successful, market researchers must determine the dominant personality(s) of their prospective customers and tailor the product to match that personality. From its innovation to its branding and even its “ Just Do It” tagline, Nike appeals to the winning mentality of this customer base.

Product Marketing 76

Product Marketing Strategy Marketing Market Research 76

SaaStr

APRIL 20, 2024

Consistency is key in marketing. Product Marketing and Early-Stage Priorities Product marketing is not a priority for most startups. Founders should focus on simple messaging, effective emails, and valuable webinars before worrying about product marketing.

Sales Hiring 255

Sales Hiring Startup Marketing Technical Review 255

SaaStr

APRIL 23, 2024

Lesson 1: Innovating with First Principles First principles is when you make an assumption about something and then break down that idea into its fundamental parts to find solutions. These are Databrick’s cultural values, so it’s unsurprising that it evolved from a single-product company to a multi-product company today.

Technical Review 229

Technical Review Government Innovation Engineering 229

Tom Tunguz

MARCH 11, 2017

Each one of us has an idea what might make a better CRM, marketing automation suite or customer support. Other startups prefer to combine a product innovation with a reinvention of the sales process. The four key innovations in SaaS sales strategies I’ve observed so far are: Bottoms-up.

Innovation 109

Innovation Scale Sales Hiring Sales 109

SaaStr

OCTOBER 20, 2023

She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. It was exciting then, even though it’s old hat now — an extraordinary leap forward in innovation when released. The reality was product market fit wasn’t quite there yet. How did they get here?

ChatGPT 236

ChatGPT AI Search Scale Sales Hiring 236

OPEXEngine

NOVEMBER 16, 2021

For a SaaS enterprise to be successful, determining the product-market fit is extremely important. The customers need to perceive a SaaS product’s utility in solving a particular problem to accept it as a viable solution. Product Market Fit is an important aspect of SaaS product development. Mark Andreessen.

Product Marketing 52

Product Marketing Enterprise Marketing SaaS 52

SaaStr

FEBRUARY 7, 2023

with Olivier Adam, Chief Growth Officer at ReferralCandy Successful Scaling Across Markets, Lessons in Marketing & Building GTM with IvyCap’s MP with Ashish Wadhwani, Co-founder and Managing Partner. Straight from a SaaS CCO with Yellow.ai’s CCO with Shekar Murthy, Chief Customer Officer at Yellow.ai

VP of Engineering 240

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 240

Tom Tunguz

MARCH 17, 2016

In these markets, concepts like Westendorp Price Sensitivity and conjoint analyses work. But to incite disruption requires a different set of marketing skills. In the Innovator’s Solution , Christensen proposes the idea of competing against non-consumption.

Innovation 100

Innovation SaaS Payments Payment Solutions SaaS 100

SaaStr

MARCH 1, 2024

The Pace of AI is Increasing Dramatically Something ground-shifting has been happening over the last five years — the pace of innovation. If we project out and keep the pace of innovation, think about what will happen in the next five years. How do you make GenAI core and foundational to your product and not just a feature?

Generative AI 240

Generative AI Outsourcing Services AI Software Review 240

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Product marketing and product owners have specific KPIs on adoption that they track.

AWS 206

AWS Scale Sales Hiring Marketing 206

SaaStr

SEPTEMBER 26, 2023

Of course, it’s down from 2021, but there has been a tremendous amount of innovation in the last year, with a lot of that driven by AI and what’s possible. With a platform shift with AI and a lot of capital and innovation in the market, who knows what’s to come? Shen likes to use the super-human definition of product market fit.

AI 253

AI Generative AI Venture Capital SaaS 253

SaaStr

OCTOBER 27, 2021

In product marketing and sales, always give a buyer that is interested, but dragging their feet … choices. My advice: innovate on product. But generally, don’t innovate so much on pricing per se. When everyone’s bought 100+ SaaS products already. Dear SaaStr: Why are pricing tiers so effective?

Pricing 249

Pricing Innovation Enterprise Product Marketing 249

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. But a question founders and teams often ask is when do we start layering in innovation work again that creates new value props. Snapchat Stories was a huge hit.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Tom Tunguz

JULY 21, 2013

Atul Gawande, the American surgeon known for his book “ Better ”, wrote an article in this week’s New Yorker called “ Slow Ideas: Some innovations spread fast. That’s why I think there ought to be an additional step in the Product Market Fit process , the image at the top of the page. How do you speed the ones that don’t? ”

Product Marketing 100

Product Marketing Engagement Scale Startup 100

SaaStr

MARCH 7, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Harpinder Singh, Partner at Innovation Endeavors. What’s your pulse check on the venture markets right now, today? Check that out here.

Payments 203

Payments Payment Services Payment Solutions Scale 203

User Pilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others. How to build tech products that customers love.

Management 86

Management Underperforming Technical Team Innovation Generative AI 86

SaaStr

APRIL 3, 2024

CIOs now understand that if they don’t figure out how to use automation as a lever to improve margins, customer experiences, and innovation with fewer resources, they’ll be the ones without a job at the end of the year. It depends on the utility of your product and platform as it is. Can You Be Competitive as a Vendor Without AI?

Generative AI 233

Generative AI AI Technical Review Software Review 233

SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. They reached $10 million ARR by year three, which was exciting, but what was missing was a true sense of product-market fit. The platform innovations slowed temporarily, which drove churn higher.

Sales Hiring 265

Sales Hiring Data AWS Leadership 265

SaaStr

MARCH 5, 2022

Despite their founders’ ambition and good intentions, any innovative idea that results in millions of dollars in revenue and funding is bound to come with growing pains. Migrating from the hyper-growth and chaos of the early days seeking product-market fit is critical to managing growth in customers, employees, products, and geographies.

Startup 251

Startup Leadership Innovation Scaling 251

SaaStr

MAY 5, 2021

Here’s some advice for other product leaders from our journey at Pendo: $0-5M ARR: All hands on deck. Your primary focus in the earliest days of the company is achieving product-market fit. In most cases, this stage doesn’t require a dedicated product executive. 5-25M: Hire a CPO early.

Strategy 275

Strategy Scale Innovation Interviewing 275

Andreessen Horowitz

MAY 21, 2024

They continuously push the limits of what’s possible with technology, and innovate quickly through both success and failure. We often invest in companies well before they have clear “product-market fit” in the traditional sense. At the heart of all of these is a deep love for technology and how it can transform our world.

Technical Review 92

Technical Review Engineering Venture Capital Software Review 92

SaaStr

JUNE 19, 2023

Watch it here: And only then … product-market fit. Too low, and you may confuse the market. But say 20% lower than the Comps can signal you’re a new vendor that is a peer and is innovating but may not have full feature parity, etc. 0 in revenue for the first 2 years. And only then … hypergrowth. Or token revenue?

Scale 212

Scale Pricing Innovation Revenue 212

User Pilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Management 77

Management Marketing Market Research Product Marketing 77

SaaStr

FEBRUARY 16, 2022

One of the primary problems that Asthana found — both in his own journey, and the journeys of other founders — was that companies presumed that a product-market fit would take the form of a singular event. Leading the way in an evolving market. How to achieve this for a product-led company.

Underperforming Technical Team 239

Underperforming Technical Team Company Culture Customer Success Product Marketing 239

Casey Accidental

DECEMBER 5, 2023

I’d argue the only companies that have found product/market fit in crypto are companies that either enable or catch grifters. I’d argue the only companies that have found product/market fit in crypto are companies that either enable or catch grifters. So nothing can stand the test of time in that space.

AI Search 66

AI Search AI ChatGPT Scale 66

SaaStr

OCTOBER 12, 2020

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. When founders are starting companies, it’s crucial to have product-market fit. Once you have this, it’s important to turn innovation into execution.

Engineering 228

Engineering Part-Time VPE Scale B2C 228

SaaStr

FEBRUARY 8, 2020

Camille Ricketts, Notion HQ , Head of Marketing. Product Marketing Manager. Ashley Welch, Somersault Innovation , Co-Founder. Shonnah Hughes, Global Product Growth and Innovation Evangelist , GetFeedback. Patrick Campbell, Profitwell, CEO. Maria Pergolino, ActiveCampaign , CMO. Corinne Sklar, IBM iX , CMO.

CTO Coach 207

CTO Coach Technical Cofounder PayPal CTO 207

SaaStr

MARCH 19, 2024

When you’re building something, you don’t have the same scale as someone who’s reached product maturity or product market fit. Right Market Jeff loves joining companies during a downturn because a lot of innovation and creativity comes from it. From there, it’s a constant pivot, adjustment, and iteration.

Headcount 202

Headcount Scaling Finance Engineering 202

SaaStr

APRIL 26, 2020

Innovation Is Dead in Enterprise. In Bear Markets, Folks Are Paid to Consolidate and Cut Costs. For the past 5-7 years, SaaS in the enterprise has been turbocharged by CIOs and buyers wanting to bring innovation into the enterprise. Can you change your positioning to the market so it reduces other costs? ” 10.

Technical Review 296

Technical Review Venture Capital Innovation Pricing 296

SaaStr

AUGUST 2, 2021

This early phase is where you’re still looking for that perfect product-market fit and scaling the product to market. In ServiceNow’s case, they were a single-product company focused on selling IT. Says Caimi: “Phase two for a software company is once you’ve got that product-market fit, it’s all about scale.

Outsourcing Services 270

Outsourcing Services Scale Scaling Outsourced Development 270

User Pilot

NOVEMBER 12, 2023

This was the main question that Melissa Kwan , the CEO and Co-Founder of eWebinar , covered in her talk at this year’s Product Drive Summit hosted by Userpilot. Melissa shares her experiences of launching and growing innovative products in new markets and the lessons she learned from them. Let’s get right into it!

Strategy 95

Strategy Education Innovation Onboarding 95

SaaStr

JUNE 17, 2023

We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends. We’ll also examine how public markets currently influence the SaaS industry and unpack the elevated CIOs’ role in budgeting for SaaS products.

Venture Capital 215

Venture Capital Scale Technical Review Software Review 215