SaaStr

OCTOBER 6, 2019

And often, if you are capital efficient, your marketing cost will be close to $0 at this point (you are barely spending anything to acquire most customers), and your sales costs are pretty predictable. Generally speaking, one Director of Sales can manage about 8 closers, account execs, max. Why would this be?

Sales Hiring 244

Sales Hiring Scale Sales Venture Capital 244

SaaStr

AUGUST 11, 2021

Measure, if nothing else, (x) leads / pipeline / opportunities generated plus (y) ROI on all marketing spend. If you want to grow revenue 150% in the next twelve months, then say make marketing hit 200% opportunity growth. Part of the reason may be the marketing team lacks sufficient ownership / management experience.

Sales Hiring 269

Sales Hiring Marketing Leadership Metrics 269

Tom Tunguz

APRIL 2, 2021

It will determine your price point, your roadmap, your hiring plan, your revenue, and consequently your fundraising prospects. Sales teams and marketing teams' task is self-evident. Those sales cycles are fast and the contract sizes are large, which means cash in the bank. You face a critical decision.

Cloud 270

Cloud Sales Hiring Banking Enterprise 270

Tom Tunguz

DECEMBER 6, 2020

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Confluent’s annual recurring revenue more than doubled year over year in 2019 and the company reached a $4.5 Both companies were at hyper growth stages during his tenure. How do you think about hiring?

VP of Engineering 191

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 191

SaaStr

FEBRUARY 9, 2021

A globally-renowned digital marketing and sales leader, he sits down with Harry to discuss how to hire marketers at scale and how to use marketing to set your brand above the rest. ? ? ? ? ?. ” # 3 How to market at scale . Ryan Bonnici: “I think it depends on what you’re selling, right?

Scale 163

Scale Scaling Sales Hiring Marketing 163

Mucker Capital

OCTOBER 10, 2023

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge Group provides valuable insights into the intricate realm of sales development. Sally's wisdom sheds light on this dilemma.

Scale 52

Scale Sales Hiring Outsourced Development Development 52

SaaStr

FEBRUARY 24, 2021

On lead poor vs lead rich sales environments … And how to get more revenue per lead pic.twitter.com/DpWU1RjdMV. both have about the same number of folks on the sales and marketing teams, respectively. both have a somewhat complex sale. both have a somewhat complex sale. the other had 1,100.

Sales Hiring 266

Sales Hiring Sales Revenue Enterprise 266

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 141

Scale Sales Hiring Sales Recruiting Technical Advisors 141

SaaStr

NOVEMBER 4, 2019

Most markets you start with on Day 1 aren’t $100m ARR markets, the segment you initially go after. This is one reason a lot of SaaS companies hit a revenue plateau (and a lead plateau) around $20m ARR or so if they don’t grow what they do and how they do it enough. Some extra revenue. More on that here.

Scale 194

Scale Sales Hiring Branding Revenue 194

SaaStr

JULY 20, 2019

Inbound or Outbound Sales? To add field sales to inside sales. If Zendesk is a good partner, hire up a team to make them happy. The one “channel” that never plateaus for the best SaaS companies is the % of revenue from your installed base. Perhaps this isn’t true as much in B2C.

Sales Hiring 255

Sales Hiring B2C Marketing Investment 255

Sales Hacker

JANUARY 16, 2018

A proper outbound sales strategy has real science behind it. You can’t just start pounding the pavement with no direction and expect to achieve growth. Wanna know the secret sauce behind a scalable outbound process that leads to significant growth? Market Segmentation combined with tailored messaging.

Scale 85

Scale Sales Hiring Payment Services Payment Methods 85

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. Although she was a product manager, she’d experienced sales first-hand growing up and had spent many hours studying revenue teams.

VP of Engineering 118

VP of Engineering Scale Sales Hiring Underperforming Technical Team 118

Chargify

APRIL 23, 2019

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. Finding channel/market fit. Making key hires.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Point Nine Land

APRIL 24, 2019

Startups buy ads, set up new technology and build out sales and marketing teams. For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. When companies don’t start with a retention strategy at its core, the potential revenue loss is staggering. If you want to join us, we’re hiring.)

Retention 76

Retention Strategy Sales Hiring Scale 76

OpenView Labs

DECEMBER 13, 2019

Over 500 software companies participated, from pre-revenue to $150M+ ARR publicly traded SaaS companies. That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Product Led Growth Market Map.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Neil Patel

APRIL 19, 2021

Maybe hire a few hundred influencers to promote your business? Target product ads are designed to boost product sales using native, cost-per-click (CPC) ads on both Target.com and the Target app. First, there’s a focus on driving incremental sales by bidding against high-performing products. What was your experience?

Advertising 113

Advertising Scale Sales Hiring Branding 113

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Monetization.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

OpenView Labs

MAY 1, 2019

Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role. It is this organization-wide commitment to growth that ultimately sets companies apart.”. Marketing teams typically focus on the top of the funnel metrics.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

Sales Hacker

FEBRUARY 2, 2024

. ➝ Can also be responsible for PQLs, if there is a sales motion to upsell self-serve. Driving pipeline for sales (SLG). Marketing should be accountable for Opportunities created (not MQLs) and conversion through the funnel, in collaboration with sales.” in order to keep a seat at the revenue table.”

Metrics 92

Metrics Revenue Scale Marketing 92

SmartKarrot

FEBRUARY 3, 2022

Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes. Lead hiring for BetterUp Care customer success partnering with recruiting and Care leadership. Effectively support account managers to retain existing clients.

Customer Success 19

Customer Success Sales Recruiting Sales Hiring Travel 19

SmartKarrot

APRIL 8, 2022

Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes. Lead hiring for BetterUp Care customer success partnering with recruiting and Care leadership. Develop & maintain Key Account Plans supported by regular onsite customer reviews.

Customer Success 19

Customer Success Sales Recruiting Sales Hiring Outsourced Development 19

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

SmartKarrot

MARCH 15, 2022

The right process is to hire a growth marketer or VP of sales. Growth does not happen out of thin air. To grow your business, you need to keep all the growth possibilities in mind. The four major growth strategies are-. Product-led growth Sales-led growth Marketing-led growth Customer-led growth.

Sales Hiring 10

Sales Hiring Marketing Business Sales 10

SaaStr

FEBRUARY 15, 2023

Lightspeed Partner, Anoushka Vaswani, is joined by Raj Sarkar, CMO at 1Password, Kim Walsh, SVP, Sales, Partnerships and Customer Success at Apollo.io, and Chris De Vylder, CRO at Sentry, to pass along key lessons from their growth journey. Strategy: To get started, identify playbooks that yield the highest revenue. 20 million?

Scale 203

Scale Sales Hiring CTO Hire Scaling 203

SaaStr

JULY 22, 2021

Q: Dear SaaStr: What Percent of My Revenue Should Come from Referrals and Word of Mouth? Make the sales team ask. You’ll have been around long enough by then for second-order revenue to kick in. More here: SaaStr | Customer Success Is A Single Digit Hire. Hire someone to own customer marketing.

Sales Hiring 358

Sales Hiring Scale Customer Success Branding 358

Intercom, Inc.

MARCH 3, 2022

.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led Onboarding , a practical guide to level-up onboarding experiences and turning users into lifelong customers. People were signing up, sure, but they weren’t necessarily sticking around.

Growth Marketing 156

Growth Marketing Onboarding Marketing Consulting 156

Baremetrics

DECEMBER 12, 2019

Growth hacking. Growth marketing. Whatever you call it, growth is a key goal for businesses. Especially as the majority of a business’ activities are structured around growing one’s audience, sales funnels, budgets, and influence. Some might even say it is the sole aim for most businesses.

Social Media 96

Social Media Construction Growth Hacking Underperforming Technical Team 96

SaaStr

JULY 29, 2022

In some ways they’re a next-generation marketing automation system for restaurants, sort of a, they’re a Toast partner but a Toast Plus. And I’ve watched them fairly quickly scale, to soon they’ll be at 10 million in revenue. As they scaled, they radically changed how they did sales.

Scale 234

Scale Scaling Sales Hiring Enterprise 234

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

SmartKarrot

JANUARY 12, 2022

The PLG go-to-market strategy focuses on acquiring, activating, and retaining customers through continuous product improvement. Unlike sales-led businesses, which aim to get a customer from point A to point B in the sales cycle, product-led businesses turn the traditional sales model on its head. Cost-effective .

Strategy 10

Strategy Sales Hiring B2B Pricing 10

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing. We provide data for modern sales and marketing teams across all the products they already use.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

SmartKarrot

FEBRUARY 24, 2022

Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes. Lead hiring for BetterUp Care customer success partnering with recruiting and Care leadership.

Customer Success 3

Customer Success Sales Recruiting Sales Hiring Leadership 3

User Pilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

B2B 75

B2B Marketing Sales Hiring Social Media 75

SaaStr

OCTOBER 13, 2020

On December 8-9, 20,000+ of the best revenue leaders from marketing, sales, customer success and product will come together to share their best practices at SaaStr Scale. . With the demand for these sessions, we’re now hosting three session tracks on Tuesday, December 8th – Marketing, Sales, and Product / Customer Success.

Scale 203

Scale Engagement Scaling Sales Hiring 203

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SmartKarrot

FEBRUARY 16, 2022

Alexander Theuma is the founder of SaaStock – a one-stop source for B2B SaaS companies to supercharge their growth. He also founded SaaScribe to help founders, customer success teams , sales executives, marketing professionals, and growth hackers. He writes on sales strategies, sales success, and product launches.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Mucker Capital

APRIL 6, 2023

Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales?

Startup 52

Startup Scale CTO Hire Outsourced Development 52