SaaStr

NOVEMBER 28, 2020

A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a pre-Scale sales-driven SaaS company.

Sales Hiring 306

Sales Hiring Scale Sales Marketing 306

SaaStr

FEBRUARY 15, 2023

Lightspeed Partner, Anoushka Vaswani, is joined by Raj Sarkar, CMO at 1Password, Kim Walsh, SVP, Sales, Partnerships and Customer Success at Apollo.io, and Chris De Vylder, CRO at Sentry, to pass along key lessons from their growth journey. Then build your segmentation and sales processes around that. 20 million?

Scale 182

Scale Sales Hiring CTO Hire Scaling 182

SaaStr

NOVEMBER 16, 2022

.” So what are maybe one or two things you want to give as advice to founders who are doing sales in the very early stage, the first couple of million ARR, that you feel are super useful in that stage in kind of trying to develop that, I think that sales muscle, if you will. If you don’t have two, who do you hire?

Sales Hiring 218

Sales Hiring VP of Engineering Payment Methods Scale 218

SaaStr

JULY 27, 2021

Way, way too many senior marketers think CRO is “the next step” for them. But here’s what happens: They don’t know how to recruit an A+ sales team. Maybe they recruited a few BDRs to work with them in marketing, but that’s not the same. Even if they’ve owned a revenue commit — they’ve never owned a true sales number.

Sales Recruiting 303

Sales Recruiting Trends Sales Hiring Growth Marketing 303

SaaStr

OCTOBER 6, 2019

And often, if you are capital efficient, your marketing cost will be close to $0 at this point (you are barely spending anything to acquire most customers), and your sales costs are pretty predictable. Generally speaking, one Director of Sales can manage about 8 closers, account execs, max. Why would this be?

Sales Hiring 227

Sales Hiring Scale Sales Venture Capital 227

SaaStr

AUGUST 11, 2021

Part of the reason may be the marketing team lacks sufficient ownership / management experience. One big problem with junior marketing hires — unlike junior sales hires — is they’ve rarely been given a number to own. Focus instead on hiring a boss for them. Blog posts.

Sales Hiring 269

Sales Hiring Marketing Leadership Metrics 269

Tom Tunguz

APRIL 2, 2021

It will determine your price point, your roadmap, your hiring plan, your revenue, and consequently your fundraising prospects. Sales teams and marketing teams' task is self-evident. Those sales cycles are fast and the contract sizes are large, which means cash in the bank. You face a critical decision.

Cloud 271

Cloud Sales Hiring Banking Enterprise 271

Sales Hacker

NOVEMBER 3, 2023

Hiring was a common thread in conversations at both community dinners we hosted this week – one in San Francisco and the other in Austin (included a picture further along – great time as always!). It’s a strange hiring market out there especially at early-stage companies. Almost every company seems to be hiring.

Interviewing 87

Interviewing Sales Hiring Sales Recruiting Underperforming Technical Team 87

SaaStr

JULY 22, 2021

Make the sales team ask. Because not only will that turbocharge your growth, it adds certainty to your lead generation, and also most of these new customers will “free” How to accelerate things: Over-hire in Customer Success if you can afford to. More here: SaaStr | Customer Success Is A Single Digit Hire.

Sales Hiring 358

Sales Hiring Scale Customer Success Branding 358

Mucker Capital

OCTOBER 10, 2023

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge Group provides valuable insights into the intricate realm of sales development. Sally's wisdom sheds light on this dilemma.

Scale 52

Scale Sales Hiring Outsourced Development Development 52

Tom Tunguz

DECEMBER 6, 2020

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Previously, GC served as Vice President of Self-Serve Growth at Dropbox, and also led Product Marketing for the Developer Tools Division at Atlassian. Both companies were at hyper growth stages during his tenure.

VP of Engineering 188

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 188

Sales Hacker

NOVEMBER 14, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Given the posts on hiring, I was curious if things have changed.

Sales Hiring 85

Sales Hiring Travel Growth Marketing Sales 85

SaaStr

JULY 30, 2023

Low CAC, scalable growth strategies Growth engineers (this is super important!) MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. Map it all out.

Scale 195

Scale Sales Hiring AI Banking 195

Sales Hacker

OCTOBER 31, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: Developer Hiring Plan. Subject: EaE Hiring Help.

Sales Recruiting 77

Sales Recruiting Sales Hiring Scale Engineering 77

SaaStr

FEBRUARY 9, 2021

A globally-renowned digital marketing and sales leader, he sits down with Harry to discuss how to hire marketers at scale and how to use marketing to set your brand above the rest. ? ? ? ? ?. ” # 3 How to market at scale . Ryan Bonnici: “Simplify marketing into short-term and long-term.

Scale 162

Scale Scaling Sales Hiring Marketing 162

Sales Hacker

JUNE 21, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: New Hire Performance. Subject: Hire Me?

Sales Hiring 76

Sales Hiring Scale Growth Marketing Scaling 76

Sales Hacker

OCTOBER 4, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: Lavender Marketing Career Question.

Sales Hiring 82

Sales Hiring AI Search AI Content Marketing 82

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 141

Scale Sales Hiring Sales Recruiting Technical Advisors 141

SaaStr

OCTOBER 13, 2020

On December 8-9, 20,000+ of the best revenue leaders from marketing, sales, customer success and product will come together to share their best practices at SaaStr Scale. . With the demand for these sessions, we’re now hosting three session tracks on Tuesday, December 8th – Marketing, Sales, and Product / Customer Success.

Scale 191

Scale Engagement Scaling Sales Hiring 191

Sales Hacker

OCTOBER 24, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Have a question about your sales email? Join Kristina Finseth (Sr.

Sales Recruiting 61

Sales Recruiting Sales Hiring Growth Marketing Customer Support 61

SaaStr

OCTOBER 22, 2019

is on a growth spurt and our tiny team needs some help. We’ve learn a lot over the years and really we only want to hire folks that know and believe in SaaStr. Director+ of Growth Marketing. The post What We Are Hiring for at Team SaaStr! So SaaStr Inc. And ideally, have a mix of B2C and B2B experience.

Sales Hiring 26

Sales Hiring Scale Social Media B2C 26

SaaStr

FEBRUARY 24, 2021

On lead poor vs lead rich sales environments … And how to get more revenue per lead pic.twitter.com/DpWU1RjdMV. both have about the same number of folks on the sales and marketing teams, respectively. both have a somewhat complex sale. both have a somewhat complex sale. the other had 1,100. What the heck. #2

Sales Hiring 244

Sales Hiring Sales Revenue Enterprise 244

Sales Hacker

APRIL 11, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Sales @ COMPANY. Have a question about your sales email?

Sales Hiring 78

Sales Hiring Growth Marketing Investment Sales 78

SaaStr

NOVEMBER 4, 2019

The best SaaS companies don’t ever let this lead plateau show up in the monthly MRR growth. Because they: Hire a VP Marketing / head of demand generation as early as practica l. If you make this hire earlier, she can get “inorganic” leads going faster, among other improvements. More on that here.

Scale 177

Scale Sales Hiring Branding Revenue 177

Sales Hacker

MAY 23, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject line: Accounting Vendor. Join Kristina Finseth (Sr.

Outsourcing Services 76

Outsourcing Services Scale Sales Hiring Outsourced Development 76

SaaStr

JULY 29, 2022

As they scaled, they radically changed how they did sales. They moved to a more traditional SaaS inside sales model, and they started shipping out these hardware devices, and only 30% to 40% of the customers would end up paying for them. Like sales doesn’t like freemium. It was literally yesterday, sales versus PLG.

Scale 212

Scale Scaling Sales Hiring Enterprise 212

Sales Hacker

FEBRUARY 2, 2024

. ➝ Marketing should be accountable for signups, trial starts, seats, monetized seats, and self-serve ARR. ➝ Can also be responsible for PQLs, if there is a sales motion to upsell self-serve. Driving pipeline for sales (SLG). Pipeline better aligns with sales. Not Nicole and not other marketing leaders.

Metrics 92

Metrics Revenue Scale Marketing 92

SaaStr

JULY 20, 2019

Inbound or Outbound Sales? To add field sales to inside sales. If Zendesk is a good partner, hire up a team to make them happy. Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C.

Sales Hiring 238

Sales Hiring B2C Marketing Investment 238

Sales Hacker

SEPTEMBER 27, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Will, in your weekly email you mentioned hiring for AI. COMPANY.com.

Sales Hiring 54

Sales Hiring AI Mobile Growth Marketing 54

Chart Mogul

JANUARY 8, 2020

In the early stages of a SaaS company, when hiring sales reps is not an option, growing "organically" is key to achieving traction. But that type of growth can often be elusive. That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

Sales Hacker

JANUARY 16, 2018

A proper outbound sales strategy has real science behind it. You can’t just start pounding the pavement with no direction and expect to achieve growth. Wanna know the secret sauce behind a scalable outbound process that leads to significant growth? Market Segmentation combined with tailored messaging.

Scale 85

Scale Sales Hiring Payment Services Payment Methods 85

SaaStr

JULY 9, 2019

In fact, the partner’s sales team appears to have quietly dropped them entirely as a recommended app. The application adds so much value to certain types of customers, that by going to market together, a Big Co can close big deals. Then: Hire a full time business development person to manage the relationship.

Sales Hiring 207

Sales Hiring Pricing Sales Marketing 207

Sales Hacker

OCTOBER 17, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: Lavender Marketing Career Question. Attached is my resume.

Sales Hiring 54

Sales Hiring Social Media Innovation Interviewing 54

SaaStr

AUGUST 15, 2019

Really Big sales deals don’t close every day. Everyone successful founder I know has hired and found a few key folks that really did have an incredibly high impact on success. Or push out that incredible growth marketing campaign no one else thought work would. Yes, lots is always seemingly going on at a start-up.

Startup 191

Startup Sales Hiring Finance Acquisition 191

SaaStr

DECEMBER 3, 2019

And then also what was new to me that I’m still adapting to is the high touch sales process and how much institutional effort has to go into making that happen. And so when I think about those first hires, it’s what am I going to do to do both of those things? So those things definitely translated. Jason Green : Yeah.

Scale 131

Scale Sales Hiring Development Team Review Technical Review 131

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. Although she was a product manager, she’d experienced sales first-hand growing up and had spent many hours studying revenue teams.

VP of Engineering 118

VP of Engineering Scale Sales Hiring Underperforming Technical Team 118

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157