SaaStr

JULY 30, 2023

Whereas G used to build out a complex martech stack that was just focused on personalized emails with several different tools (with different subscriptions and costs), now he has his teams use only 1 or 2 AI-backed tools to help their personalized outbound at scale. Try twenty things, and you’ll very likely have one or two that are strong.

Scale 246

Scale Sales Hiring Banking Engineering 246

User Pilot

OCTOBER 5, 2023

TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation isn’t the same as email marketing automation. The former is a broader concept that encompasses email marketing but also includes the automation of other tasks.

Scale 105

Scale Marketing Growth Marketing Payment Features 105

BrightBack

APRIL 16, 2019

December 10 - 12, 2019: Growth Marketing Conference in San Francisco. Driving growth through acquisition alone is yesterday's game. Join us in San Francisco as our CEO, Guy Marion, discusses best practices leading to customer retention and driving sustainable growth for today's subscription businesses.

Growth Marketing 40

Growth Marketing Marketing Acquisition Subscription 40

Intercom, Inc.

SEPTEMBER 15, 2020

Proactive support : Send emails and in-product messages about downtimes or subscription expirations with the option to chat directly from either. Feature announcements : Highlight new features in-product, explain how they work with interactive tours, and answer questions automatically with Custom Bots. How well does Series work?

Scale 231

Scale Mobile Engagement Onboarding 231

Sales Hacker

AUGUST 15, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Scale 102

Scale Payment Features Finance Business Model 102

Intercom, Inc.

APRIL 12, 2018

A lot of the features in the Dribbble Pro subscription were built in reaction to requests we’ve gotten from the community. Obviously we have a few different revenue streams sprinkled in, including subscriptions, advertising and hiring solutions. Playbook came out in 2016, after many years of us watching this evolution.

Business 215

Business Branding Startup Leadership 215

Sales Hacker

MAY 9, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: Subscription Billing. Will, Noticed Lavender has a subscription-based model – thought I’d reach out.

Subscription 103

Subscription Payment Features Growth Marketing Sales 103

Tom Tunguz

FEBRUARY 19, 2013

In fact, SaaS companies can learn quite a lot from the marketing efforts of content companies. In both cases, a great product alone is not sufficient to maximize growth. Marketing plays an essential role. Publishing houses invented the subscription model and have honed the marketing tactics to support it.

Business 100

Business SaaS Mobile Subscription 100

Unbounce

MAY 1, 2019

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. Ultimately, we want this prospect to register for a trial or buy a subscription.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Growth marketing is also highly agile. How to develop a growth marketing strategy?

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

Intercom, Inc.

NOVEMBER 7, 2018

If your company hasn’t been around that long, you can do some relatively simple (for someone smarter than me) modeling on subscription renewal rates (in a subscription business) or repurchase rates (in a more transactional business). Most businesses typically use a 1-, 3- or 5-year LTV calculation.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

User Pilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

B2B 97

B2B Sales Hiring Marketing Social Media 97

Inturact

AUGUST 1, 2024

Many SaaS companies are leaving money on the table by not mastering this crucial skill — upselling, the process of encouraging customers to upgrade or expand their current subscriptions. Think about it. When a customer starts using your product, you've already done the hard part.

Revenue 105

Revenue SaaS Subscription Payment Features 105

Point Nine Land

APRIL 24, 2019

That’s the mantra for most SaaS and subscription companies today. Startups buy ads, set up new technology and build out sales and marketing teams. For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. We’re launching Brightback out of stealth. Acquire, grow, acquire some more.

Retention 76

Retention Strategy Sales Hiring Scale 76

User Pilot

JANUARY 18, 2023

Higher user satisfaction: In addition to driving sales, product-led growth marketing also increases satisfaction rates among your users since your marketing team will be directing its resources towards new users instead of spending money on other channels. Userpilot customer review on G2.

Strategy 98

Strategy Marketing Scale Software Review 98

Intercom, Inc.

OCTOBER 31, 2018

For interested visitors, they can immediately be routed to the right page to pay and sign-up for a subscription. Using our branching workflows, Apply Pixels can guide visitors towards the best resources for them, whatever stage they are at in their journey. No visitor is left without a personal touch.

Scale 128

Scale Engagement Marketing Onboarding 128

ChurnZero

JUNE 10, 2021

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Awards, to be announced in November at the Strategic Growth Forum ® , one of the nation’s most prestigious gatherings of high-growth, market-leading companies. ChurnZero helps subscription businesses fight customer churn.

Entrepreneurship 98

Entrepreneurship Innovation Consulting Leadership 98

Chart Mogul

AUGUST 10, 2018

SaaS news: The New York Times is succeeding with its subscription business, adding more than 100k digital subscription customers in Q2. Here’s the thing—the reason why content and inbound marketing works is that it is inherently helpful. Intercom launched custom chat bots ! Xero makes a document management acquisition.

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

Intercom, Inc.

OCTOBER 29, 2019

From our initial effort in late 2017, some problems we set out to solve for each stakeholder were: Marketing: Understand who our customers are, so we can effectively reach them. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184

Business B2C Scale Headcount 184

BrightBack

JUNE 5, 2019

Nearly 70% of companies without churn goals is a pretty staggering number, but it’s consistent with my experience in the subscription industry and with the companies I talk with frequently. The lack of commitment to a churn goal is why the subscription industry has such a problem with customer retention today. 23% of respondents did.

Churn 58

Churn Scale Systems Review Leadership 58

Blulogix

FEBRUARY 13, 2024

Agile monetization, especially within the context of subscription and recurring revenue models, necessitates a holistic approach that permeates every facet of an organization. This alignment can lead to more innovative and market-responsive products that enhance customer satisfaction and drive revenue growth.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

User Pilot

MAY 3, 2022

It’s easy to spend $100,000 or more on subscriptions to sales intelligence tools alone — tools that are essential to targeting high-ticket customers. ” Tiana He – Growth Marketing Manager at Userpilot on PPC vs SEO. Social media and enterprise SaaS marketing.

Enterprise 98

Enterprise Strategy Marketing SaaS 98

Unbounce

MAY 7, 2020

They’re a subscription-based business that trades in information, community collaboration, and resources for avid sewers (or those who want to become one), making their popup especially clever. . They turned to growth marketing agency Webbuzz to help get them more leads for potential customers. Unbounce Customer Popup Examples.

Business 145

Business Advertising User Experience Social Media 145

User Pilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster? What job do they need to get done with your product?

B2B 119

B2B Marketing SaaS Social Media 119

User Pilot

JUNE 5, 2023

The funnel visually represents your ideal customer journey from the first interaction to a paid subscription and is divided into six stages: Acquisition, Activation, Adoption, Retention, Referral, and Revenue. Retention stage Customer churn rate: The percentage of customers who cancel their subscriptions over a specified period.

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

User Pilot

SEPTEMBER 2, 2020

In many businesses, “finance” is hived off to a separate department that doesn’t have much to do with product – let alone marketing. But if you’re doing growth marketing, you need to pay attention to this part of the funnel yourself. You can set them up in minutes without a line of code.

Payments 78

Payments Payment Solutions Software Review SaaS Payments 78

User Pilot

SEPTEMBER 28, 2023

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization. Get your free Userpilot demo today!

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

User Pilot

JUNE 19, 2024

Chargebee : Subscription billing & revenue optimization for SaaS. GrowthHackers : Growth hacking strategies, user acquisition & experimentation. Product School : Growth product management, user acquisition channels & experimentation frameworks. Data-driven decisions are key to growth.

Management 59

Management Growth Hacking Scale Customer Lifetime Value 59

ProfitWell

MAY 19, 2020

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 We have more marketing performance/engagement data than we know what to do with. Today on the show, the competition heats up.

Artificial Intelligence 52

Artificial Intelligence Blockchain Business Model Subscription 52

User Pilot

JUNE 17, 2024

Consider premium webinars from Product School or Mind the Product for in-depth user acquisition and growth marketing insights. Andrew Chen, a growth marketing expert, shares valuable tactics. Blogs & Podcasts : Stay updated with industry trends and practical tips.

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. On the future of mobile growth. S: Ah churn.

Growth Hacking 53

Growth Hacking Mobile Technical Review Underperforming Technical Team 53

User Pilot

JUNE 28, 2024

However, even if you don’t have the requisite educational background, you can become a growth product manager by gaining appropriate work experience, starting with internships. Try finding internships in product management , growth marketing , or data analytics.

Management 52

Management Growth Hacking Technical Review Scale 52

ProfitWell

SEPTEMBER 30, 2019

Your top subscription news. Nasdaq reports Klaviyo snags a spot in the 2019 Cloud100 , just after the Boston Globe featured Klaviyo’s CEO Andrew Bialecki on growth and building the next pillar company in Boston. Doctor's orders: a subscription to prescription. I find subscription fashion fascinating. Congrats for Klaviyo.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

User Pilot

APRIL 3, 2024

Whether subscription-based, freemium , or usage-based pricing, carefully evaluate your options to identify the product-led model that aligns with your product’s value proposition and your users’ willingness to pay.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76