Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews. Let’s dig in!

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Intercom, Inc.

JULY 21, 2022

What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. I’m recording the first in what I expect to be a series of interesting interviews.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

SaaStr

NOVEMBER 28, 2020

I want to bring this up again because I interview so many VP/head/director of marketing candidates. Or sometimes an SAL commit (Sales Accepted Lead). Or SQL commit. It matters less exactly what the commit is … than that there actually is one.

Sales Hiring 240

Sales Hiring Scale Sales Marketing 240

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

SaaStr

NOVEMBER 23, 2021

” Listen to the full podcast interview with the Dooly team below: The post The Cutting Edge Techniques for an Impactful Live Event Strategy with Dooly appeared first on SaaStr. But think about a story and an activation that links back to, when people remember Dooly, what are they going to be thinking about?

Strategy 274

Strategy Travel Branding Interviewing 274

Buffer Resources

AUGUST 26, 2024

Buffer's Director of Growth Marketing, Simon Heaton , regularly shares posts that detail how the Buffer marketing team works, like this one: 4. Interviews with experts Another great way to spotlight leaders in your industry or expert customers is to invite them into your studio (virtual or otherwise) for a chat.

Social Media 116

Social Media Trends Branding Engagement 116

Intercom, Inc.

FEBRUARY 8, 2019

When you are hiring, put people in the job as a part of your interview process. For example, if you’re hiring somebody to be a growth marketer, give them a take home assignment to figure out the first thing they would do to drive growth for the business.

Scale 153

Scale Business Interviewing Growth Marketing 153

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews. Let’s dig in!

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Kellblog

AUGUST 2, 2024

We ended up not duplicating Car Talk’s radio call-in format, and unlike many podcasts, we’ve also chosen not to center the podcast around guest interviews. If that name rings familiar, it’s because our naming inspiration was Car Talk with the Tappet Brothers, Click and Clack. We are the perfect treadmill companions.

SaaS 113

SaaS Consulting Benchmarks Forecasting 113

User Pilot

AUGUST 22, 2024

Maja Voje is a prominent entrepreneur, mentor, and growth marketing expert known for her “real world, real results” approach. As the founder of Growth Lab, she’s worked with tech giants like Google and Rocket Internet, helping them drive product success. How did Maja Voje get started in growth marketing?

Scale 105

Scale Blockchain Growth Hacking Consulting 105

FastSpring

MARCH 3, 2023

This is one of the primary reasons why growth expert Fred Linfjärd encourages SaaS companies to consider using a merchant of record instead of a DIY solution. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe. Fred is a prior customer of FastSpring and now serves as an advisor.

Merchant Services 148

Merchant Services Outsourcing Services Payment Services SaaS Payments 148

Buffer Resources

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

Travel 118

Travel Systems Review Growth Marketing Social Media 118

SaaStr

SEPTEMBER 26, 2019

Gaetan Gachet : I think we stopped doing that maybe six months ago, but we still have engineers who interview sales people, sales candidate. We interview on values during our recruiting process. Gaetan Gachet : So during the interview process, all the interview process is in English. Extremely important.

Scale 146

Scale Sales Hiring Sales Recruiting Technical Advisors 146

Intercom, Inc.

OCTOBER 29, 2019

We validated each new draft with key stakeholders from Marketing, Sales, Product, Engineering, and Finance, and iterated until we had a working segmentation model to share. Our initial efforts resulted in this matrix: To further validate our model, we interviewed representative customers in segments that were new to us as a business.

Business 184

Business B2C Scale Headcount 184

Intercom, Inc.

JUNE 7, 2018

Some people say, “You’re just talking about marketing the way marketing is supposed to be done”, which is actually a good argument. I know you interviewed Andrew Chen , and he embraced the term early on. Who in the growth community do you look up to or think we have the most to learn from? Sean: Ed Baker.

VP of Engineering 196

VP of Engineering Growth Hacking Underperforming Technical Team Onboarding 196

GetUplift

JULY 4, 2024

Michela Fossati-Bellani VP of Growth Marketing , Strata Identity Optimizing your website, campaigns and marketing strategy for conversion — regardless if it’s to a free trial, a paid plan, a demo, a sales call or a sign up for the company newsletter — is never easy. They’re a great partner.

Scale 75

Scale Technical Review B2B Strategy 75

User Pilot

FEBRUARY 17, 2022

Here is when conducting user interviews comes in. The biggest barrier to interviewing every week is recruiting as it’s hard to find people to talk with you. We can do that by interviewing our customers to make sure we create customer value. I think you get. Which solutions should I build?

Sales Recruiting 98

Sales Recruiting Underperforming Technical Team Interviewing Artificial Intelligence 98

User Pilot

SEPTEMBER 9, 2024

Userpilot shares the stories of successful customers in case studies Userpilot interviews its successful customers regularly and formulates case studies to showcase real-world examples of how companies have effectively used the platform to achieve specific goals. Example of Slack’s customer-led strategy.

Strategy 111

Strategy Marketing Social Media Software Review 111

Sales Hacker

FEBRUARY 9, 2024

However, a healthy dose of pessimism in the right places can actually be helpful – here a three key places #1 Customer discovery calls In the early stages of solution development, customer interviews are key. During interviews, it’s easy for disappointment to creep in at this stage. Book: Product-Led SEO by Eli Schwartz.

Sales Recruiting 75

Sales Recruiting AI Search AI B2B 75

OpenView Labs

JUNE 25, 2020

As Chief Product Officer, Sahir is responsible for product management, growth marketing/operations and go-to-market strategy across the MongoDB portfolio. This season, we’re unpacking what product led growth is and asking what growing product-led businesses looks like in the end user era.

Scale 52

Scale Scaling Sales Interviewing 52

User Pilot

JULY 13, 2022

The Product Board blog deals not only with roadmaps but also other aspects of product management like product-led growth. Product Hunt Stories include news, opinions, interviews, and how-to guides. The Product Hunt Stories include news, opinions, interviews, and how-to guides. Efficient Growth Marketing Just Got Cool Again.

Technical Review 98

Technical Review Management Leadership Systems Review 98

User Pilot

JUNE 17, 2024

Consider premium webinars from Product School or Mind the Product for in-depth user acquisition and growth marketing insights. Andrew Chen, a growth marketing expert, shares valuable tactics. Use Userpilot to conduct surveys , invite users for interviews, and analyze their in-app behavior.

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

User Pilot

JUNE 19, 2024

Andrew Chen’s Blog : Growth strategies (acquisition & retention) from a growth hacking guru. Podcasts : Masters of Scale : Growth-scaling insights from iconic business leaders. Growth Podcast : Interviews with growth marketing & product management experts.

Management 59

Management Growth Hacking Scale Customer Lifetime Value 59

Sales Hacker

OCTOBER 17, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Customer interviews and a study of the ICPs will uncover questions and pain points that can form the basis for keyword research.

Sales Hiring 56

Sales Hiring Social Media Innovation Interviewing 56

User Pilot

JUNE 28, 2024

Growth marketing manager (6-8 years) : Use this opportunity to develop and implement comprehensive growth strategies, coordinate with cross-functional teams, and oversee multi-channel marketing efforts. Use Userpilot to conduct surveys , invite users for interviews, and analyze their in-app behavior.

Acquisition 52

Acquisition Artificial Intelligence Scale Data Analysis 52

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

Intercom, Inc.

OCTOBER 31, 2019

We use this to do simple things like help people schedule meetings, but as time goes on, we’re building a lot more power into the calendar, because if we know the difference between an interview and a board meeting, we can help make sure those meetings are more effectively prepared for and followed up on.

Artificial Intelligence 169

Artificial Intelligence Scale CTO Hire Technology 169

User Pilot

JUNE 12, 2024

Here’s a breakdown of some of the best tools to consider: Best tool for understanding customers – Userpilot : To attract the right users you need to thoroughly understand your target market. Use Userpilot to conduct surveys , invite users for interviews, and analyze their in-app behavior.

Acquisition 52

Acquisition Artificial Intelligence Social Media Data Analysis 52

User Pilot

JUNE 28, 2024

However, even if you don’t have the requisite educational background, you can become a growth product manager by gaining appropriate work experience, starting with internships. Try finding internships in product management , growth marketing , or data analytics.

Management 52

Management Growth Hacking Technical Review Scale 52

Sales Hacker

JANUARY 28, 2021

While LinkedIn does have a specific profile section for endorsements, we also like what Ramli John , Host of the Growth Marketing Today podcast, did with his summary section on LinkedIn. Use this spot to highlight your most impressive case-studies, customer reviews, interviews, podcast episodes, and more.

Sales Recruiting 128

Sales Recruiting Technical Review Sales Hiring Software Review 128

SaaStr

JULY 29, 2022

Get it in the hands of 10 folks that can give you not just interview level feedback, but honest feedback on the product. You probably don’t even need product marketing until you’re at eight or 10 million. There are all these other types of marketing. Like do it anyway. And look, it’s a tough wedge to follow.

Scale 273

Scale Scaling Sales Hiring Enterprise 273

User Pilot

APRIL 19, 2024

Interviews. Market research uses primary market research as an essential tool. This involves collecting new data directly from your target audience using various methods, such as surveys , focus groups, and interviews. Focus groups. Product trials. This approach gives you first-hand insight into your target audience.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

MAY 5, 2022

After all, satisfying customers’ needs is the basis for product-led growth. Market Research. It can come from quantitative sources, like surveys or questionnaires, or qualitative ones, like in-depth interviews or focus groups. Source: Product Coaliiton.

Management 98

Management Underperforming Technical Team Market Research Development 98

User Pilot

JUNE 26, 2024

Growth marketing manager (6-8 years) : Use this opportunity to develop and implement comprehensive growth strategies, coordinate with cross-functional teams, and oversee multi-channel marketing efforts. Use Userpilot to conduct surveys , invite users for interviews, and analyze their in-app behavior.

Acquisition 40

Acquisition Artificial Intelligence Scale Data Analysis 40

User Pilot

OCTOBER 20, 2023

Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights. You can collect feedback for analysis through in-app surveys, online reviews, social media mentions, and customer interviews.

Artificial Intelligence 52

Artificial Intelligence Social Media Software Review Technical Review 52

User Pilot

MAY 19, 2021

It would focus on news across the tech industry, and key business insights from his own personal experience and interviews with other professionals-all told with a witty editorial perspective. Since then, over 1.5 million people around the world have subscribed to “The Hustle.”

B2B 119

B2B Marketing SaaS Social Media 119

SaaStr

DECEMBER 3, 2019

And they asked that question and almost every single one of the 12 interview subjects that we had was like shocked. And the researchers looked at me funny because they already knew there’s so much pain and frustration and need in the community. Tolithia Kornweibel : But they were cool about it.

Scale 150

Scale Sales Hiring Development Team Review Technical Review 150