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Product Analytics Guide for SaaS Products

User Pilot

Retention analysis aims to identify the reason why users stay with the product, while churn analysis focuses on why they leave. Software developers can use product analytics to optimize their technical performance. Product analytics: feature and event tracking for different segments.

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The Ultimate Guide to Product Data Analytics for PMs

User Pilot

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Trends analysis tracks long-term changes in user behavior to guide product roadmap development. Why is tracking product analytics important?

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Digital Analytics 101: What Is It and How to Collect Digital Data?

User Pilot

Retention rate , churn rate , customer lifetime value , or NPS scores are examples of digital analytics that product managers will find relevant. Software developers will be interested in digital analytics that focus on the technical performance of the website, like bug reports or uptime. Event occurrence data in Userpilot.

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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

From his background in software development and project management, Farhan learned how a data-driven approach is key when it comes to scaling your business – but for this to be effective, you need to keep your customer at the heart of everything you do. Great support is key for retention. And I really loved it.

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PLG for Enterprise: Best Practices for Scalable Business Growth

User Pilot

Product-led growth (PLG) for enterprise customers is a business strategy that focuses on using the product itself as the main driver of customer acquisition , retention, and expansion within the enterprise software market. This translates into increased customer satisfaction leading to higher retention and customer lifetime value.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

However, if you’re selling to the enterprise, you might run targeted ABM campaigns, participate in industry events, and take a more traditional sales-led approach to land accounts with a higher Total Contract Value ( TCV ). A public marketplace for templates, plugins, and software development agencies.

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15 Best Product Management Software Tools for PMs in 2023

User Pilot

Equipped with such knowledge, you can onboard them more effectively and drive engagement to increase adoption and retention. Feature usage tracking (clicks, hovers, text infills) Event tracking, including custom events Heatmaps Funnel and path analysis (coming soon) Advanced user segmentation Userpilor segment analysis.