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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

The answer lies in your product or service’s value proposition. However, if you’re selling to the enterprise, you might run targeted ABM campaigns, participate in industry events, and take a more traditional sales-led approach to land accounts with a higher Total Contract Value ( TCV ). Review closed/won deals in your CRM.

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How to Create Interactive User Guides For Your SaaS Product

User Pilot

for user onboarding ), and offering self-service support with a Resource Centre can help your users expand their knowledge base. There is usually lots of information imparted in a set sequence of events – full product tours can be time-consuming, and have typically been used for things like employee onboarding.

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