SaaStr

JULY 3, 2023

So if you can hire a VP of Demand Gen today and they can bring in even just $200k in additional revenue in the next 12 months from improving the funnel, BDR management, demand gen campaigns, webinars, events, whatever … hire them today! Just breaking even is great to start. What I see today … is the opposite.

Sales Hiring 221

Sales Hiring Marketing SaaS Engineering 221

User Pilot

JANUARY 8, 2024

Host product webinars to reach your target audience Develop webinar content that educates your audience on industry trends, common challenges, and how your product addresses these issues. Unless necessary, don’t put a price tag on the webinars; just gate the entry with a lead collection form.

Acquisition 106

Acquisition Strategy Social Media Underperforming Technical Team 106

SaaStr

JUNE 8, 2020

With 25,000+ attendees to our digital events so far this year, and most of our digital assets (podcast, newsletter, etc) under heavy demand during Shelter, we’ve been putting together a weekly update to our partners and sponsors. We’re excited to invite you to our sponsor webinar on Friday, June 12 @ 10am PT. Your questions!

Cloud 182

Cloud Branding 182

Kellblog

MAY 13, 2023

Just a quick post to invite you to register for a Balderton -hosted, public webinar on June 28th where Michael Lavner and I will discuss the SaaS Metrics That Matter in 2023. The event will be held at 8 am Pacific, 4pm UK, and 5pm Europe time on June 28, 2023. Register here. I hope to see you there.

Metrics 109

Metrics SaaS Business 109

SaaStr

MARCH 30, 2020

Do a weekly explainer webinar, every week, at the same time. That way, your customers can drive other stakeholders at the company to the webinar if they want to share how your app works, its value prop, etc. More here: Webinars Almost Always Work | SaaStr. Do events. But events work. Have honest pricing.

Pricing 229

Pricing Customer Success Investment Marketing 229

User Pilot

MARCH 7, 2024

Webinars not only educate existing users and keep them engaged but also attract potential customers seeking a solution to their problems. Product usage frequency Product usage frequency refers to the number of user sessions during which users performed a key action event within a specific period. Webinars for increased user engagement.

Engagement 106

Engagement Metrics Underperforming Technical Team Scale 106

Kellblog

MARCH 27, 2024

Just a quick follow-up post to share the video from the recent Balderton event I did on opening new markets as the key to durable, efficient growth. Thansk to Balderton for hosting and to everyone who attended this event. The post Video of Balderton Webinar on Efficient Growth via Entering New Markets appeared first on Kellblog.

Marketing 65

Marketing Startup Strategy 65

SaaStr

JUNE 10, 2020

The playbook is similar, but not the same, and needs different content, marketing, and ultimately, staffing: Customer and Field events. It’s fine even if no prospects come to your new Digital Event. What % of your soft and hard budget for events goes to retention, and what % to lead gen? Webinars and similar.

Marketing 253

Marketing Retention Customer Success Content Marketing 253

SaaStr

APRIL 27, 2021

We are probably at the point where we’ve heard enough of “how we got through the pandemic stories” but Bryan did a great job talking about where events, field marketing, and more are going as we come out of this. So what we did is over the past year, we did five digital events that were really curated. Bryan Elsesser.

Leadership 240

Leadership Branding Engagement Interviewing 240

Kellblog

JANUARY 11, 2023

I’m writing this post to promote an upcoming webinar entitled How To Emerge From The Downturn Stronger Than You Went In. The webinar will be held on Tuesday, January 24th and is hosted by Balderton Capital , where I work as an EIR. It should be a great event and both Michael and I look forward to seeing you there.

B2B 124

B2B Trends Onboarding Strategy 124

SaaStr

MAY 7, 2020

Webinars almost always work. Viurtal events can work. More on how here: Webinars Almost Always Work. I see so many marketers tweeting and LinkedIn about how they have 1,000 signed up for their virtual event. And more digital events now each week than any human being in your industry could ever possibly attend.

Content Marketing 214

Content Marketing Investment Metrics Marketing 214

User Pilot

APRIL 21, 2024

Event registration path Userpilot also uses the product-led approach to content marketing. In addition to our blog, we host regular webinars where potential and prospective users can learn how to use Userpilot to solve specific problems. Userpilot events. To promote the events, we use email marketing.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

Kellblog

MARCH 18, 2024

Just a quick post to highlight a Balderton Capital webinar I’m doing this week on Wednesday, March 20th at 8:00 AM Pacific, 3:00 PM UK, and 4:00 PM CET. I’ll post the slides after the event and a recording if Balderton makes one available. # # # Notes [1] See prediction number five. [2] The registration link is here.

Marketing 82

Marketing Finance AI B2B 82

SaaStr

MARCH 24, 2022

What if 50% more people showed up to our events? To our webinars? Not really. So convince your CEO — by doing a little math with them. Go through this exercise: What if we had 50% more leads? What if the leads our sales team receives were 50% more qualified? What if our content marketing was twice as good?

Sales Hiring 238

Sales Hiring Marketing Content Marketing Investment 238

SaaStr

SEPTEMBER 6, 2022

Hey SaaStr Annual Attendees, We’re just 1 week away from SaaStr Annual 2022 taking place next week, Sept 13, 14 + 15 at the San Mateo County Events Center. Monday, September 12th: Early-Badge Pick-Up and Health & Safety will be open 11:00 AM-7:00 PM at 2 locations of the San Mateo County Events Center.

Construction 257

Construction Investment Strategy Marketing 257

User Pilot

FEBRUARY 18, 2024

The first step in the drop-off analysis process is defining the conversion events , like completing the registration forms in the sign-up flow. For something a bit more comprehensive, sign up for our webinar where Adam Thomas and Lusine Sargsyan are going to cover the process in more depth. Sign up for our webinar.

Onboarding 105

Onboarding Metrics SaaS Data 105

SaaStr

FEBRUARY 28, 2022

Back to getting on jets, doing real events and field marketing, but also … living primarily distributed start-up lives, on top of Zoom. Start doing a weekly webinar every week. Their prospects can drive others in the org to the webinar. We call this a webinar. The sales team deserves it. So do one now.

Scale 244

Scale Sales Hiring Sales Enterprise 244

SaaStr

MARCH 28, 2020

Inspired by the thousands that turned out to our Bridging the Gap webinar series this week and last with Nick Mehta and Byron Deeter, we’re going to do a full-day virtual event on Bridging the Gap. We’ll cap out at whatever capacity Zoom + our virtual event vendor can support, so sign up here now if you want to join.

Cloud 200

Cloud Scaling SaaS Management 200

SaaStr

APRIL 9, 2020

We are gearing up with almost 8,000 registrants already for our first large virtual event, SaaStr Summit: Bridging the Gap on April 22. Join them both on April 22 here as part of the incredible line-up at our fist large-scale digital event, SaaStr Summit on April 22.

Venture Capital 174

Venture Capital Scaling SaaS 174

Kellblog

JANUARY 24, 2023

Here are the slides from the Balderton Capital webinar I did today with Michael Lavner , entitled How to Emerge Stronger from the Downturn than You Went In. See you next month (Feb 9th) for a same-time, same-place, same-format webinar on the Balderton Founder’s Guide to B2B Sales. What we mean by “stronger.”

B2B 115

B2B Trends SaaS Venture Capital 115

IT World

APRIL 14, 2022

Zoom is adding new features to its Events, Webinar and Meetings tools in a bid to help enterprise marketers and salespeople better engage with customers and employees using its videoconferencing platform. What’s in the Zoom Events and Webinar updates.

Enterprise 92

Enterprise Engagement Marketing 92

Sales Hacker

DECEMBER 18, 2023

Changing from registration to recording template (post event) will be as simple as adding vimeo url and changing the post category Traditional outbound is delivering diminishing returns across the entire technology landscape. The post Stori Sample Webinar: Title Goes Here, Page Demo Below appeared first on GTMnow. Implementation.

Technology 87

Technology Development Strategy Sales 87

SaaStr

FEBRUARY 11, 2021

Put your customers and your prospects together in an event, and if your customers are superfans, they’ll sell the propsects that come on your product. How often does the Procurement Manager or HR Director get to go talk, speak, meet, dine, and fete at an event and in a community they are a part of? That’s great.

Travel 233

Travel Enterprise Management SaaS 233

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1 Many companies are canceling events or postponing them until after the crisis is over.

Social Media 127

Social Media Technical Review B2B Travel 127

Natalia Luneva

JUNE 2, 2021

Video marketing has developed into event marketing and now encompasses a much broader scope of content formats. From live Q&As to webinars and multi-day virtual summits, you can get as creative with your video format as you want. . I interviewed 10 SaaS companies asking them: Why they use event marketing in their strategy; .

Scale 105

Scale SaaS compliance Education 105

User Pilot

JUNE 9, 2023

Webinars help boost feature adoption and re-engage customers by highlighting important features and finding improvement areas. You can send onboarding messages at each stage of the customer journey using welcome surveys , interactive walkthroughs , tooltips , checklists , modals, webinars, and customer surveys.

Onboarding 94

Onboarding SaaS User Experience Engagement 94

SaaStr

FEBRUARY 9, 2021

Sometimes, well, Zoom has a simpler webinar product too if all you need is broadcast capabilities. After Covid hit, we needed to do a lot more webinars and digital events! Haven’t they been around forever? They were founded in 1998 (!). Are they as good as Zoom? Sometimes yes, if you need lead-capture, etc. marketers).

Scale 231

Scale Enterprise Scaling Cloud 231

User Pilot

FEBRUARY 14, 2024

Support teams can track events inside the app with Userpilot and use the data to accurately support users via the Salesforce Desktop Sharing functionality. You can bundle these events up into a custom event so that whenever the event happens, it triggers an upsell email promoting the upgrade. Funnel analysis in Userpilot.

AI 105

AI Engagement User Experience SaaS 105

SaaStr

JULY 16, 2020

Our digital events have attracted almost 100,000 attendees already, and we’ve added sponsor workshops there. Both are great, but we’re surprised it’s easier to get many guests to our IRL and digital events than our podcast. Not getting folks to your boring webinar via a complex URL. #4. We’ve grown our YouTube views 50%.

Marketing 205

Marketing Branding SaaS Strategy 205

SaaStr

APRIL 11, 2020

Sponsor digital events. Do a weekly webinar on how to help your community and customers. We don’t talk that much about “traffic” to our websites in B2B, but awareness matters. What can you do to 5x your traffic? Grow presence. How can you double the organic searches for your startup? Grow brand. This always works.

Revenue 310

Revenue Healthcare B2B Branding 310

Totango

JUNE 3, 2022

To help, we’ve created six email templates you can use for a variety of customer events, including: Customer success manager introductions. Invitations to events. Invitation to Event Email Template. An excellent opportunity to engage clients is inviting them to an event, such as a webinar or seminar.

Customer Success 108

Customer Success Payments SaaS Payments Payment Methods 108

SaaStr

SEPTEMBER 18, 2023

Doing outbound well, customer success, account management, and marketing tools are radically different, but the idea of communicating on multiple levels of drip marketing, personalized content, events, webinars, etc. None of that is new. It’s just getting better. So many get into trouble on burn rate and try to go PLG to fix it.

Sales Hiring 231

Sales Hiring SaaS Banking AI 231

User Pilot

AUGUST 20, 2023

Userpilot’s new feature announcement , where users can register for an educational webinar to learn about the new functionalities. Userpilot’s new feature announcement features a webinar invitation Most proactive help is delivered through education. But webinars also go very well with upcoming features. proactive help).

Software Review 95

Software Review Scale Onboarding User Experience 95

SaaStr

DECEMBER 31, 2020

If you do a joint webinar together with another vendor in a space, this is a great way to develop at least a handful of leads that are on-point for your product. Do events — when you can one way or another capture leads. A bit more here: Events: Are They Worth the Big Expense? Emphasize quality over quantity.

Underperforming Technical Team 167

Underperforming Technical Team Content Marketing Innovation Investment 167

User Pilot

OCTOBER 24, 2023

There are multiple ways to identify dormant users: Monitoring product usage, tagging core features, or tracking critical events to measure product usage metrics and see what users are disengaging. Like sending a webinar invitation where users can learn how to use a new feature. What type of events contribute to user retention?

Customer Lifetime Value 103

Customer Lifetime Value Software Review Retention Engagement 103

User Pilot

JUNE 22, 2023

Trigger new feature announcements and send webinar invitations to educate relevant user segments. For instance, you see a segment of users who have scored less than 7 in NPS surveys, dismissed the onboarding checklist, and are not engaged with flow events. Upcoming new features & event analytics dashboard in Userpilot.

Churn 98

Churn Retention Onboarding Engagement 98

User Pilot

FEBRUARY 25, 2024

To build a funnel for tracking conversions, here are the essential steps you can follow: Define funnel objectives and map the customer journey from initial interaction to conversion, identifying key events for effective tracking. Those who show interest through actions like signing up for webinars or trials. Track events in Userpilot.

Sales Funnel 106

Sales Funnel Metrics User Experience Branding 106