SaaStr

MAY 10, 2022

By looking for opportunities to adapt and support your customers, you can shift the way you go to market and maximize your growth potential. Liquid is a travel and expense management tool that has accelerated market penetration. This requires having a hyper-focus on long-term stability.

Travel 193

Travel Revenue Underperforming Technical Team Scale 193

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Scale 100

Scale Marketing AI Search ChatGPT 100

Neil Patel

MAY 14, 2021

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. That said, marketers can’t measure how customers feel. Here are some reasons marketers have discovered questions in PPC ads work: 1. Let’s say you’re a marketing agency. or “Do you want to boost marketing results?”.

Engagement 104

Engagement Travel Social Media Branding 104

SaaStr

APRIL 15, 2022

ActiveCampaign ‘s category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers.

Travel 187

Travel compliance Finance Engagement 187

User Pilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

How To Buy Saas

FEBRUARY 13, 2024

This entity is a testament to market prowess and a diverse catalog of offerings. A meticulously crafted marketing framework, engineered for growth and subject to relentless refinement. This narrative isn’t just a testament to exponential growth; it’s a case study in strategic insight shaping a market’s ecosystem.

Strategy 52

Strategy Marketing Mobile Pricing 52

Neil Patel

OCTOBER 15, 2020

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. From there, you’ll be able to see which Pins get the most views and engagement. Understand Your Audience.

Social Media 142

Social Media Marketing Travel Engagement 142

User Pilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. What if you could implement a simpler engagement strategy tied directly to your product’s core feature? What Is User Engagement?

Engagement 98

Engagement Strategy Onboarding Sales Hiring 98

Neil Patel

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 140

Marketing Advertising Mobile Social Media 140

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Branding 130

Branding Marketing AI Search Social Media 130

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective? Yes and no.

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Strategy 121

Strategy Marketing Marketplace as a Service Social Media 121

Neil Patel

SEPTEMBER 3, 2021

With a traditional job fair, there’s only so far people are willing to travel to attend, but when they’re meeting employers from the comfort of their own home, this isn’t a factor. This way, you can create engaging presentations and give people a complete picture of what it’s like to be a part of your organization. Email Marketing.

Sales Recruiting 138

Sales Recruiting Social Media Sales Hiring Marketing 138

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

Social Media 145

Social Media Strategy Marketing Business 145

Buffer Resources

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Social Media 104

Social Media Scale Growth Hacking Headcount 104

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. What is Guerrilla Marketing?

Strategy 132

Strategy Social Media Marketing Advertising 132

User Pilot

MAY 1, 2024

” This platform specialized in location-based queries , allowing travelers to seek advice directly from residents of a particular city. Differentiating your product – Lenny shares 7 ways companies can differentiate their products, including focusing on affordability, product quality, niche markets , and more.

Underperforming Technical Team 102

Underperforming Technical Team New CTO Interviewing CTO 102

Buffer Resources

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Consider factors such as your follower count, engagement rate, and the quality of your content.

Payments 100

Payments Payment Methods Marketplace as a Service Payment Services 100

Neil Patel

MARCH 16, 2021

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. Before the 1920s, travel was a luxury only available to the wealthy. However, with the introduction of paid vacation time in the 1930s, travel became part of regular American life.

Travel 116

Travel Advertising Social Media Trends 116

SaaStr

NOVEMBER 23, 2021

They had a last-minute speaker switch for their session, they had to swap team members who couldn’t travel last minute, and they had to rally their entire team behind creating collateral and product features in time for the live event. Live events are a forcing function for your entire team, not just sales, and marketing.

Strategy 230

Strategy Travel Branding Interviewing 230

Tom Tunguz

DECEMBER 28, 2021

Here are my predictions for 2022: Web3 consumer products go fully mainstream with more than 35% of Americans, about 100m people, engaging with them by 2023. Marketing, customer success, and sales software will be upended. The valuation multiples in the data world top software both in the public markets and private markets.

Scale 267

Scale Blockchain Banking Machine Learning 267

Neil Patel

JUNE 7, 2021

By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Father’s Day sales events present exciting opportunities to both e-commerce sellers and marketers. Chiff.com specializes in providing users with useful sports, travel, and shopping guides. Why Should You Have Father’s Day Sales?

Marketing 102

Marketing Sales Social Media Merchant Services 102

Neil Patel

MAY 11, 2021

However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. Posting content from one account could be beneficial to your engagement results.

Social Media 140

Social Media Technical Advisors Travel Branding 140

The Marketing & Growth Hacking Publication

FEBRUARY 18, 2019

Here are 5 ways you should be looking at promoting your brand/ business using Linkedin Live Video: Conferences and Events: If you are hosting an offline event, you can stream it via Linkedin Live to engage people who are unable attend. Product Promotion: You can create high levels of engagement for your upcoming product release.

Engagement 40

Engagement Growth Hacking Entertainment Travel 40

Intercom, Inc.

JUNE 14, 2022

Done well, push notifications are highly effective and engaging marketing tools that inspire users to take specific calls to action. For activity-based apps, such as language learning or fitness apps, they may remind users to engage on a daily basis and keep up their progress.

Social Media 118

Social Media Mobile Travel Government 118

Buffer Resources

APRIL 19, 2023

Therefore, instead of focusing my marketing on building a fast following, I chose to focus on building a reputation. Plus, with the money I’ve saved from not paying for advertising or marketing initiatives, I’ve been able to make other investments to help my business grow sustainably.

Outsourcing Services 103

Outsourcing Services Investment Social Media Revenue 103

Buffer Resources

FEBRUARY 6, 2024

If I can’t travel to every continent on earth and live in a tiny cabin for nine months, at least I can live vicariously through the folks who can.  She and her husband travel full-time while working remotely.  Miss you, BookTok.) But I’m not mad about it.

Social Media 82

Social Media Travel Onboarding Pricing 82

Unbounce

JUNE 1, 2021

Experiences like this can make you think that retargeting ads—those ads that resurface products and services you looked at but didn’t take action on—are too pushy and sales-y to be worth including in your marketing strategy. Nobody wants to be that type of marketer.). Engage with your social content.

Scale 138

Scale Payment Methods Payments Travel 138

Buffer Resources

JUNE 29, 2023

It’s even more challenging to produce engaging content that resonates with an audience consistently. As a seasoned content creator, Stew's approach to sourcing inspiration combines keen observation with curiosity and a desire to explore the less traveled paths.

AI 115

AI Social Media Technical Review Interviewing 115

Buffer Resources

FEBRUARY 28, 2024

Nano-influencers are creators with a smaller but highly engaged audience, typically fewer than 10,000 followers. However, more important than followers is engagement. Engagement rate : Engagement (likes, comments, shares) matters just as much as, if not more than, follower count.

Pricing 99

Pricing Social Media Consulting Branding 99

OpenView Labs

JUNE 29, 2020

I work with marketing and technology executives at global brands to help them organize the resources they need to create personalized communications for their customers and prospects. This means organizing resources in a way that gives marketers the ability to respond to demand from new and unexpected consumer segments and market events.

Marketing 53

Marketing Travel Leadership Technical Review 53

Teamgate

MAY 4, 2020

Thankful to marketing automation. Marketing automation optimizes your communication efforts by reducing monotonous and time-consuming tasks and thereby helping you in the right utilization of time and resources. From customer procurement to loyalty marketing, it helps your brand to perform at a grand scale.

Scale 59

Scale Marketing Social Media Branding 59

Intercom, Inc.

MAY 14, 2020

Mark O’Connell, a non-fiction writer based in Dublin, has the distinctive experience of debuting his second book in the middle of an outbreak that has kept him from traveling to promote it. The experience has led Mark to question whether that amount of travel – and its impact on the environment – is really necessary?

Entertainment 132

Entertainment Travel Engineering Technology 132

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

Product Marketing 75

Product Marketing Scale Sales Hiring Sales Recruiting 75

Sales Hacker

JUNE 12, 2020

We’ve seen on a daily basis that salespeople, by embracing the tenets of virtual selling, have been able to connect with their customers in a meaningful way — even with face-to-face meetings unlikely, travel curtailed, and in-person conferences postponed. RELATED: 4 Tips to Build Your Digital Presence (& an Engaged Network) on LinkedIn.

Sales 77

Sales Marketing Social Media Leadership 77

Intercom, Inc.

JUNE 22, 2020

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers.

Mobile 235

Mobile Onboarding Engagement Churn 235

Sales Hacker

NOVEMBER 14, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Know you’ve been engaged with Your Contact since early Summer,but today was Your’s last day with Company. Kindly, Take 1.

Sales Hiring 85

Sales Hiring Travel Growth Marketing Sales 85