User Pilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing. Let’s get to it.

Retention 105

Retention Marketing Customer Lifetime Value Onboarding 105

GetUplift

JANUARY 24, 2022

One of my favorite ways to learn and get new ideas for conversion rate optimization comes from reading detailed case studies. . Our main point was always our low website conversion rate. I’m talking about detailed walkthroughs. That’s why I’m excited to share this full case study breakdown with you. Shai Goitein.

Sales Hiring 102

Sales Hiring Marketing Sales Sales Funnel 102

User Pilot

NOVEMBER 30, 2023

A detailed audit reveals the state of your platforms, showing your weak points and conversion drivers. Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. Looking to perform a CRO audit for your website and app?

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

GetUplift

JANUARY 24, 2022

One of my favorite ways to learn and get new ideas for conversion rate optimization comes from reading detailed case studies. . Our main point was always our low website conversion rate. I’m talking about detailed walkthroughs. That’s why I’m excited to share this full case study breakdown with you. Shai Goitein.

Sales Hiring 88

Sales Hiring Sales Marketing Interviewing 88

User Pilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Payment Methods 103

Payment Methods Payment Solutions SaaS Payments Payment Services 103

Intercom, Inc.

AUGUST 25, 2020

We all know what a conversation between two people sounds like. Human conversation is a sequence of verbal exchanges – what linguists call turn-taking. But what makes software conversational? This piece outlines a process for building and structuring effective conversational experiences in software. What’s up?”. “I

Communication 290

Communication Software AI Engineering 290

User Pilot

MARCH 19, 2024

Metrics that help measure user behavioral patterns Activation rate. Product/Feature adoption rate. Click rate. Drop-off rate. Product retention rate. Product retention rate. Tracking user activity patterns helps you understand users better and uncover insights to increase product engagement. Funnel analysis.

SaaS 104

SaaS AI Search User Experience Engagement 104

Unbounce

MAY 29, 2020

How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? Maybe you’re missing out on reaching your conversion potential without even knowing it. Doubt settles in.

AI 145

AI Machine Learning Artificial Intelligence Benchmarks 145

User Pilot

MARCH 25, 2024

That you can analyze these texts to identify the emotion behind them? Customer sentiment analysis tools depend on computational linguistics, such as Natural Language Processing (NLP), to evaluate the tone, intent, and emotion behind a text. TL;DR User sentiment is the feeling a person has about your brand, product, or service quality.

Social Media 105

Social Media Software Review Technical Review Machine Learning 105

Intercom, Inc.

JULY 1, 2020

Simultaneously, support teams are struggling with spikes in conversation volumes. We’ve seen great success, including an improved rate of automated resolution, high customer satisfaction, and increased retention. Proactive support is at the top of the Conversational Support Funnel for a reason – it’s your first line of defense.

Customer Support 239

Customer Support Scale Education Onboarding 239

Unbounce

DECEMBER 2, 2020

As a modern marketer, you’re expected to be a multitasker with a diverse skill set. So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. He argued that persuasion consists of three appeals: emotional, ethical, and logical.

Benchmarks 145

Benchmarks Branding Banking Finance 145

Intercom, Inc.

MAY 13, 2022

With ticketing workflows that put the emphasis on conversations not tickets, customer support teams now have the ability to categorize, prioritize, and assign issues as they arise. Triage issues like complex queries, tricky technical issues and emotionally charged complaints with powerful workflows through the use of conversation data. .

Underperforming Technical Team 129

Underperforming Technical Team Customer Support Technical Support Churn 129

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. We all make mistakes. It’s part of being human.

Social Media 139

Social Media Branding Advertising Education 139

User Pilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? However, before we dive into different techniques you can use to drive conversions and analyze some successful examples, we look at the upsides and downsides of using the freemium model along with some useful benchmarks. What is the freemium model?

SaaS 98

SaaS Onboarding Benchmarks B2B 98

Neil Patel

MAY 4, 2021

While it’s safe to say that the majority of internet search traffic comes through Google, that doesn’t mean digital marketers should be sleeping on Microsoft AdCenter. However, the two PPC platforms differ greatly in five key areas: campaign-level control, closed variants, engagement rates, search partner targeting options, and ad scheduling.

AI Search 89

AI Search Advertising Artificial Intelligence Automotive 89

User Pilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Scale 96

Scale Market Research User Experience Benchmarks 96

Neil Patel

MAY 27, 2021

If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. What you’re asking is which platforms offer massive traffic and have strong conversion rates. Now, imagine you’re a marketer for a local business. How do you maximize your exposure?

Underperforming Technical Team 119

Underperforming Technical Team Advertising Social Media Branding 119

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. We’ll then share with you five tips to expertly market with video for your brand.

Strategy 88

Strategy Marketing Social Media Branding 88

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. How do our expectations line up with the insights revealed by a machine learning analysis of 19 million conversions ? How firm is the average marketer’s grasp on industry conversion rates?

Artificial Intelligence 145

Artificial Intelligence Marketing Benchmarks Machine Learning 145

Neil Patel

FEBRUARY 10, 2021

To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. In a profitable funnel, this process is repeatable and leads to the highest number of conversions possible (which, keep in mind, won’t be 100%). Here’s how to do it.

Social Media 133

Social Media Sales Funnel Content Marketing Branding 133

Unbounce

MAY 15, 2020

Just last year, almost a quarter of small businesses reported that finding the time and resources to focus on marketing is their top challenge. Another 33% said they aren’t sure if their marketing efforts are paying off. Marketers aren’t just struggling to invest time in creating great campaigns. Too expensive.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning AI 144

Neil Patel

APRIL 22, 2021

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. What Is Click-to-Open Rate and Why Is It Important? CTOR vs. CTR vs. Open Rate.

Social Media 117

Social Media Engagement Travel Metrics 117

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools.

Technical Review 249

Technical Review Customer Support Payment Methods Payment Solutions 249

Unbounce

AUGUST 31, 2021

So, how can you use AI copywriting tools in your marketing efforts? Let’s start with everything you need to know and explore how you can incorporate AI into your marketing stack—without alienating your human creators: (You can also fast-track straight to your burning questions here: ). the work has been done. What is AI Copywriting?

AI Search 145

AI Search Artificial Intelligence AI CTO 145

Sales Hacker

MAY 19, 2021

Sentiment is about understanding the emotion behind a customer’s buying decisions and meeting them where they are. Sentiment data is about really understanding the emotion and the why behind the response from a customer. The aim is to reach the prospect at an emotional level as the SDR adds them to the top of the sales funnel.

Data 81

Data Underperforming Technical Team Headcount Sales Funnel 81

Unbounce

AUGUST 19, 2021

Every part of your landing page impacts your conversion rate , including that lil’ clickable zone. This article will teach you how to give your CTA buttons the oomph they need to put the icing on your conversion cake. So, you want it to lay a clear path to your conversion goal. A successful CTA button takes some TLC.

Finance 144

Finance Mobile Strategy Data 144

User Pilot

JUNE 20, 2023

70+ product marketing managers and product managers joined the launch event in London last week – which shows the credibility of this book in the industry. Author: Emilia Korczynska is the Head of Marketing at Userpilot. Onboarding books can offer you the knowledge and insights necessary to craft a remarkable onboarding process.

Onboarding 98

Onboarding VP of Engineering SaaS Consulting 98

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. The proof is irrefutable. 4 Elements of Persuasive Commercials and Ads.

Advertising 138

Advertising Social Media Branding Trends 138

User Pilot

AUGUST 2, 2023

A successful strategy helps improve conversions , drive retention and loyalty, and increase the customer lifetime value. Identify disengaged customers and proactively engage them using email marketing. A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Book a demo to learn more!

Engagement 97

Engagement Strategy SaaS Customer Lifetime Value 97

Unbounce

MARCH 2, 2020

To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. And SaaS marketers are getting better at all of the above in 2020. The Big Problem: SaaS Marketers Are Converting Less. million conversions. million conversions.

SaaS 145

SaaS Software Review Consulting Machine Learning 145

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Third, the lines between sales, marketing, product, and support are blurring. Second, expectations are rising for consumer-grade experiences.

Scale 228

Scale Engagement Technical Review Business 228

User Pilot

JUNE 6, 2023

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data 88

Data User Experience Churn Retention 88

User Pilot

MAY 1, 2024

Actively working to build a brand community is crucial, as it establishes loyal customer relationships , increases engagement rates, and opens up revenue opportunities through various strategies such as sending newsletters, hosting events, and creating spaces where customers feel heard, valued, and connected. That’s understandable!

Branding 102

Branding Social Media Acquisition Advertising 102

Neil Patel

DECEMBER 18, 2020

Color wields enormous sway over our attitudes and emotions. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. What is even more interesting is that a case study showed that adjusting color, among other elements, can increase conversion by as much as 24%.

Systems Review 145

Systems Review Software Review Banking Branding 145

Neil Patel

JUNE 7, 2021

You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. The potential for emotional storytelling alone makes Father’s Day particularly exciting to plan for. Of course, this brings up some important questions.

Marketing 102

Marketing Sales Social Media Merchant Services 102

GetUplift

JANUARY 19, 2023

As a conversion optimization specialist, I’m constantly looking for inspiration and real-life examples I can learn from to help GetUplift’s clients increase their conversions. Anything you need can be bought on Amazon (often for a third of the price) without you even leaving your home. Amazon is almost instinctive.

Payment Methods 85

Payment Methods Payment Solutions Artificial Intelligence AI Search 85

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. So how the heck can they help you boost landing page conversions? So how the heck can they help you boost landing page conversions?

Engagement 143

Engagement Marketing Management Business 143