January, 2014

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The Best Times of Year to Raise Capital for Your Startup

Tom Tunguz

Aside from a startup’s internal considerations about the right time to raise money, founders should weigh the seasonality of the fund raising market when planning their raise. There’s a rule of thumb batted around the valley that the worst times to raise capital are in the dog-days of summer and after Thanksgiving. As it turns out, this aphorism is only a half-truth.

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We ? vanity metrics ;-)

The Angel VC

Who ever said only startups love vanity metrics? Here's our revenge for all those misleading stats that we have to muddle through almost on a daily basis when startups pitch us! Yesterday I saw this post on the blog of Karlin Ventures. In response to a tweet by Paul Graham which was highlighted in Danielle Morrill's excellent Mattermark Daily newsletter, the guys at Karlin Ventures revealed the "days since last contact" numbers for their portfolio.

Metrics 165
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15 Ways Marketing Automation Can Maximize your Content’s ROI

Incredo

ROI is an accounting tool that is used to show actual or perceived future value of an investment or expense. In economic terms, some say that it is a way of considering profits in relation to capital invested. The purpose of ROI is to measure, per period, rates of return on money invested in an economic entity in order to decide whether or to undertake an investment.

Marketing 100
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Cold Call Conversion Rates: Funnel Metrics & Benchmarks

CloseSaaS

Want to get better results from your cold calling efforts? Here’s a simple step-by-step guide on how to strategically improve your outbound phone sales approach. If you are a startup that’s doing cold calling, you're always trying to improve your results.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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SaaS Indemnity

Aber Law Firm

SaaS Indemnity – What Types of Insurance should a SaaS Company Purchase? Every SaaS company should have insurance , as any typical business should and would. However, there are a few significant differences that every SaaS company should be aware of (by the way, insurance is a form of indemnity = way to shift/move liability by contract). 1) Commercial General Insurance.

SaaS 52

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Startup Best Practices 5 - Effectiveness, not Productivity

Tom Tunguz

Like many others, during my work day I fall into the firefighting trap, a time mis-allocation problem that leaves me focusing on urgent, but not necessarily important tasks. Firefighting is addictive because it’s fast-paced, nonstop and fun. But firefighting is exhausting and leaves me feeling as if I haven’t made progress toward my goals.

Startup 150
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6 things SaaS founders should keep in mind in 2014

The Angel VC

First of all, a Happy New Year to all readers of this blog. I hope you've had a great start into the new year, and I wish you a happy, healthy and prosperous (and of course SaaSy ) 2014. I've done a bit of reflection on what I've learned in the last couple of months. Here are six things that I think SaaS founders should keep in mind in 2014. This is obviously not meant as a definite or comprehensive list by any means.

Scale 155
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6 Creative Ways to Use Vine for Social Media Marketing

Incredo

Vine is a mobile app that is a must for any small business that’s in social media marketing. Vine is owned by Twitter and it lets users generate and post petite video clips with the max length of 6 seconds. Not only can videos be shared, but they can also be embedded on socia l networking services like Facebook. 1. Reveal your products —Vine can be used to reveal anything and everything about your product or service to your customers.

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Lean sales: How to validate your SaaS idea with the power of hustle

CloseSaaS

There are many opportunities to build successful SaaS businesses. Find out if your idea has real potential by getting to know your potential customers in three steps.

SaaS 52
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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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SaaS Indemnity

Aber Law Firm

SaaS Indemnity – What Types of Insurance should a SaaS Company Purchase? Every SaaS company should have insurance , as any typical business should and would. However, there are a few significant differences that every SaaS company should be aware of (by the way, insurance is a form of indemnity = way to shift/move liability by contract). 1) Commercial General Insurance.

SaaS 52
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The Go-To-Market Challenges of B2D Companies

Tom Tunguz

Last week, I spent some time at HeavyBit , the community for developer focused companies in SoMa, chatting with a few companies reaching scale. Across a handful of meetings, a recurring theme surfaced for these B2D (business-to-developer companies). How should their sales and marketing apparatuses be built? Do the field sales models of infrastructure companies or the inside sales models of software companies apply when the initial user is a developer?

B2C 133
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Why Everything I Thought I Knew About Churn Is Wrong

Tom Tunguz

Churn is one of the most important metrics for businesses. Churn dictates customer lifetime, lifetime value (CLV), customer acquisition spend and customer success spending. In short, churn is pivotal number to evaluate a startup’s business, both for founders/management teams and investors. Unfortunately, accurately measuring churn rates/lifetime value is more complex than I initially thought.

Churn 124
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Military Strategy Applied to Startups

Tom Tunguz

OODA was a technique coined by John Boyd, one of the leading military thinkers of the last 100 years, based on the German’s Blitzkrieg-style warfare which prioritized speed and surprise over the traditional win, hold and grind attrition techniques of trench warfare. After @pmarca tweeted about the concept, I read one of the books on the topic called Certain to Win.

Strategy 113
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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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The Two Key Skill Sets Startups Must Develop To Grow

Tom Tunguz

In “Why Winning Streaks End” , Rosabeth Kantar, a professor at HBS, explains the key to maintaining momentum in any company is maintaining the discipline of every day processes. Similarly, Atul Gawande’s book Better echoes this idea. For surgeons, the best way to keep patients safe and healthy is ticking through a checklist before each surgery.

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How Healthy is the Public Technology Market?

Tom Tunguz

In the last 35 years, the tech industry has exploded in size from $62B in total market cap to more than $9.7T today, as the chart above shows. In that time, the tech industry has birthed some behemoths. In 2013, Apple became the largest publicly traded company, the first time a technology company held that distinction. Despite the number of massive companies built over the past three decades, these tech giants represent an increasingly small amount of the total value in the technology sector.

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The Technology that's Taking Data Science by Storm

Tom Tunguz

Given all the momentum of the NoSQL movement, it would be easy to write off SQL-based technologies as forgotten, or simply standing still. But there’s a tremendous amount of innovation occurring in SQL databases. Amazon’s Redshift, an elastic data-warehousing solution launched in late 2012 is the most salient example. Redshift’s ability to process huge volumes of data is breathtaking.

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The Maximum Viable Churn Rate for a Startup

Tom Tunguz

?. An entrepreneur asked me the question, what is the maximum viable churn for a startup? Within that question, a few others are embedded. How should a founder think about trading off efforts to grow revenue and mitigate churn? What is the impact of account growth on net churn? Startups must walk a tight-rope to balance growth, churn and cash. Below is the framework I use for working through maximum viable churn. ?.

Churn 100
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Using Data to Demystify Data Science

Tom Tunguz

While the phrase data scientist may be growing exponentially in its usage , and the number of data scientists job requisitions following a similar trend , the definition of the term is hard to pin down precisely. I wasn’t sure I could define it well until I watched a talk by Hilary Mason , former chief scientist at Bitly, called Dirty Secrets of Data Science at a NYC meetup.

Data 100
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How One Startup's Engineering Team Cut their Engineering Release Times in Half

Tom Tunguz

When I worked as an engineer, I loved crafting code and feeling the satisfaction of having built something each day. But there was one thing about coding I never grew to love, despite its importance: forecasting my coding time. Every two weeks, I trudged into a planning meeting that exposed my incompetent forecasting. During these meetings, each person in turn would review their commitments for the last two weeks and provide an update.

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What the Nest Acquisition Means for the Internet of Things

Tom Tunguz

As recently as six months ago, it was easy to disregard the Internet of Things (IoT) as just a theoretical market that Cisco measured in the trillions , but whose potential never seemed to materialize. That’s all changing. The past year ushered in a new era for the Internet of Things for three reasons. First, venture capitalists invested nearly $1B of capital in the IoT in 2013, more than 3% of all VC investments by dollars.

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Three Important Trends in the Startup Exit Market

Tom Tunguz

Each year the National Venture Capital Association and Thomson Reuters release data characterizing the state of the startup market. I’ve analyzed the 2013 data and there are three important trends I observed. All in all, the startup exit market is quite healthy. Startup exit values are increasing more than 7% per year, on average. The number of exits is flat-to-down during the ten year period I studied.

Trends 100
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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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The Average Value of a Tech Company is Decreasing

Tom Tunguz

On the heels of last week’s post about the Health of the Public Technology Market , Felix Salmon asked the thought-provoking question above. Despite the 68x growth in the value of technology market caps since 1980, are newer average technology companies worth less? Surprisingly, yes. The average public tech company value has falled by more than 2/3rds from $4.3B in the early 80s to $1.4B today, as measured in 2014 dollars.

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Why Quotas Aren't the Most Important Number for Startup Sales Teams

Tom Tunguz

I’ll never forget the first time I was assigned a sales quota. I was six months into a sales role at Google in which I on-boarded and managed the accounts of social networks running AdSense ads. Our key metric was customer satisfaction and retention. After a few months, I was starting to get into a groove. And then, our team was assigned a new manager who put the team on a quota, sending me into a tailspin.

Sales 100
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The Importance of Seasonality in SaaS Startups

Tom Tunguz

For Google, seasonality is an important factor in forecasting quarterly revenue growth. In the advertising business, Q4 is always the strongest, followed by Q1. Q2 is the weakest. In Google’s latest financial year, the difference between the weakest and strongest quarters was 22%: $14.4B in Q4 and $11.8B in Q2. I wondered if the same were true for SaaS companies.

Startup 100
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My Thoughts on CES: The Six Trends on the Show Floor

Tom Tunguz

Yesterday, I walked the sprawling floor of the Consumer Electronics Show. These are the six key themes/trends I noted. The Coming of Era of Drones - I saw barrel-rolling quad-copters and parkouring wheeled robots dancing in synchrony to hiphop music. It was awe-inspiring and terrifying at the same time. If you watch the video, I think you’ll agree the mechanisms to control drones are rapidly becoming more sophisticated.

Trends 100
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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The Three Doors to SaaS Success

Tom Tunguz

Tien is the founder and CEO of Zuora [1], and was formerly CMO and CSO at Salesforce. He is a brilliant marketer and created the notion of the three doors to SaaS success. He spoke about this innovation at a recent CMO summit; the video is here. If you visit Zuora’s website, you’ll see Zuora’s three doors along the top of the page: Subscription Economy, Why Zuora & How It Works.

SaaS 100
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How Video Can Personalize Your Social Selling Cycle

Incredo

Using videos to boost your social selling cycle is one marketing tip that is important for your business if you want to succeed. However, there are some myths about video use: Videos are just for kids. It’s way too expensive. Videos are very complicated and difficult. Videos are only used for entertainment. It’s too time consuming. These are all just myths about video marketing and if you believe in the above, you will be really surprised after reading this article.

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How Will Digital Marketing Trends Influence 2014

Incredo

Has the Internet changed so much over the years that the way info is shared is different than a couple of years ago? The answer to that question is YES! The aim has been placed on inbound techniques, rather than outbound techniques. Your next question might be if there are any digital marketing trends that will influence 2014. Once again, the answer is YES!

Trends 100