Tue.Nov 23, 2021

article thumbnail

Copy or Design: What’s More Important to Your Landing Page Success?

Unbounce

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. If it’s not your area of expertise, making your landing page look the part becomes time-consuming and frustrating—even expensive, particularly if you need a designer to do the heavy lifting for you.

article thumbnail

Founder Confidential: The Highs and Lows of Fundraising with the CEOs of Boast, Coda, Expensify, LaunchDarkly and SaaStr (Podcast #497 and Video)

SaaStr

Featuring 5 prominent Founders – from Boast, Calendly, Coda, LaunchDarkly, and SaaStr – that have achieved scale, at “Founder Confidential” you will hear about the highs and lows of fundraising, working with a VC board, and real talk about what it really is like to be a true Founder. Moderated by Lloyed Lobo, Co-Founder, Boast.AI and featuring a panel of CEOs that collectively raised more than $1B, including Shishir Mehrotra, Cofounder and CEO, Coda, Edith Harbaugh, Cofou

Cloud 245
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Welcoming new senior leaders to Intercom

Intercom, Inc.

I’m excited to welcome three new senior leaders and a new Board Member to Intercom, to help deliver even more breakthrough value to our customers at an exciting moment for the company. We welcome former Smartsheet CMO Anna Griffin and former Lumileds Chief Legal Officer Cheree McAlpine to the executive team as Chief Marketing Officer and General Counsel respectively.

Scale 118
article thumbnail

The Cutting Edge Techniques for an Impactful Live Event Strategy with Dooly

SaaStr

A lot can happen when it’s a live event. Some things you can prep & plan for, but others … not so much. Live events are unpredictable but always encompass two things: a) the event dates don’t change and b) you need a plan A, plan B, and at least a plan C, for when something doesn’t go accordingly to plan. Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our spons

Strategy 232
article thumbnail

SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

article thumbnail

How to Change Your Username on Social Media

Neil Patel

The username you use on social media sites can either help or hurt your brand. One way to make sure that it helps your efforts is by making sure that the username conveys what you want it to convey. If people are searching for content related to your brand , they should be able to find you with ease. If you can’t be found, you risk losing market share to brands that are more easily accessible.

More Trending

article thumbnail

Ransomware is a threat, even for the smallest of businesses

IT World

If I’ve heard it once, I’ve heard it a million times: “My business is too small for a cyber crook to bother with me.” Oh, my friend you are so, so wrong. No company is too big or too small for a ransomware dealer to come knocking at your virtual door. A recent report from Webroot, The Hidden Costs of Ransomware , found the vast majority—85%—of managed service providers (MSPs) have reported attacks against small and midsized businesses (SMBs).

Business 134
article thumbnail

How to Run Responsive Display Ad Campaigns

Neil Patel

Getting your products or services in front of the right audience is becoming increasingly more challenging. This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Don’t let the name confuse you.

AI Search 112
article thumbnail

When Should You Upgrade CS Software?

Totango

Whether you’re not using a customer success platform yet or you’re using an aging CS tool, there comes a time when you need to upgrade CS software. How do you tell when it’s time to ditch your current system and invest in a CS upgrade? There are some common symptoms that your current system is no longer up to the task of managing your customer’s success needs.

article thumbnail

How to Use Google’s Advanced Search Operators

Neil Patel

Regardless of which industry you operate in, providing value and gaining visibility has never been more important. With increased competition in the digital space for audiences, you need to employ every tool in your toolbox to outmaneuver your competitors. If your website isn’t ranking high on Google’s search engine results page (SERP), you may need to look for different ways to reach your intended audience.

article thumbnail

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

article thumbnail

What is a Good MRR Expansion Rate?

Chargify

In this article, you’ll learn what an MRR expansion rate is, how to calculate it, and the expansion growth percentages you need to know. The post What is a Good MRR Expansion Rate? appeared first on Chargify.

article thumbnail

Data Migration: Wizard vs. Custom Migration Service

Trujay

Article updated November 19, 2021. Data migration. It’s intimidating, we get it. You decided to make a move to a new CRM, (or maybe you are just getting started with an all-new way to manage your business) either way, moving your data has never been easier. But which is better — self-service or custom/guided […]. The post Data Migration: Wizard vs.

Data 84
article thumbnail

Will Windows come to M1 Macs soon?

IT World

If you use Apple Silicon Macs , there’s a slightly improved chance you may soon be able to run a licensed version of Windows on your machines, as an Arm-exclusive deal between Microsoft and Qualcomm seems set to expire. Qualcomm has a key. XDA-Developers tells us Qualcomm holds an exclusive arrangement with Microsoft to provide the processors to drive Windows on Arm.

article thumbnail

7 CRM Automation Mistakes You Need to Stop Making

Trujay

CRM marketing automation mistakes, while inevitable, can range from simple logic errors to glaring oversights that can ruin your campaign or blemish your credibility. While some slip-ups may make you want to pull out your hair in frustration, others can derail all your campaign efforts. So, before you go about automating your marketing, here are […].

article thumbnail

How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

article thumbnail

About Apple Business Essentials, I have questions

IT World

Apple’s newly announced Business Essentials program seems as if it could be a versatile and useful tool for small and midsized businesses (SMBs). It’s easy to see that the interface is derived from Apple Business Manager, the cloud service for larger enterprise IT shops. (The latter is often used in concert with one of the enterprise mobility management (EMM) or unified endpoint management (UEM) providers who tap into Apple’s mobile device management platform (MDM).

article thumbnail

Product Differentiation: A Guide to Standing Out

OpenView Labs

We often champion product-led growth, which we define as a product that offers its end users so much value that they inevitably become regularly paying customers. Done right, PLG is a significant driver of sustainable growth. The fact of the matter is that without product differentiation, you may never get to product-led growth. . As with all SaaS products, it’s not just a matter of “if we build it, users will come.” You still have to define your value and convince users to use

article thumbnail

3 lessons I learned from 20 years in logistics sales

CloseSaaS

In some industries, logistics is stuck in the stone age. But your tools don't have to be. Learn how to leverage the best sales tools on the market to equip your team to do its best work.

Sales 52
article thumbnail

3 Metrics That Determine The Value Of Managed IT Partnerships

SaaS Metrics

Hiring a managed service provider (MSP) can be highly beneficial for your business if you want to scale up or remain competitive while trying to achieve a long-term operational flow. The value of partnering with an MSP is already well-known by IT professionals. Still, it is also essential to establish what they. Read more. The post 3 Metrics That Determine The Value Of Managed IT Partnerships first appeared on SaaS Metrics.

Metrics 52
article thumbnail

The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

article thumbnail

Committing To Transformational Leadership In Customer Success: An Interview With Peter Armaly, Oracle’s Sr. Director of Customer Success Enablement

Valuize Consulting

Developing A Transformational Leadership Approach. While Customer Success (CS) is still in its infancy, it has quickly established a new level of maturity and prominence over the last few years. Yet, compared to legacy organizations like Sales and Support, Customer Success still has plenty of room to grow. A major factor that will guide and drive the path forward is to champion transformational leadership.

article thumbnail

Data Migration: Wizard vs. Custom Migration Service

Trujay

Article updated November 19, 2021. So you decided to make a move to a new CRM, or maybe you are just getting started with an all-new way to manage your business — either way, moving your data has never been easier. But which is better — self-service or custom/guided data migration? When you’re unsure […]. The post Data Migration: Wizard vs.

Data 52
article thumbnail

Top customer success software in the year 2022

CustomerSuccessBox

The SaaS industry has realized how important Customer Success and user retention are. To achieve long-term growth, customer success teams need the best software that helps them know their customers well and satisfy them. There are a lot of tools out there and here we’ve collated the Top Customer Success software that your team needs in 2022. CustomerSuccessBox.

article thumbnail

May You Cyber & Prosper

SaaS Metrics

May you Cyber & Prosper, and reap all the benefits that cyberspace has to offer from a thriving business or the platform to bring your potentially ingenious ideas to the world. May you reap all the other benefits of IoT technologies such as state-of-the-art home security, potentially sensor and AI equipped intelligent. Read more. The post May You Cyber & Prosper first appeared on SaaS Metrics.

AI 40
article thumbnail

6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

article thumbnail

Apple Tax and the Choice Conundrum for Mobile Apps

Chargebee

Freedom has always been the cornerstone of technology. And yet, there is no freedom without choice. During a District Court trial in California in May this year, the judge asked Apple – why not allow users a choice in how they pay for digital goods offered in-app on the App Store?

Mobile 40
article thumbnail

13 hidden Pixel phone superpowers

IT World

One of the best parts of using a Pixel is the way tasty little specks of Google intelligence get sprinkled all throughout the experience. Those small but significant morsels show off the value of having Google's greatest ingredients integrated right into your phone's operating system, without any competing forces or awkwardly conflicting priorities at play.

article thumbnail

Nov 23 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Success Location: San Francisco Bay Area, US (On-site) Organization: Gorgias As a Director of Customer Success, you will create and execute scalable strategies to improve customer engagement, CSAT, product usage, and retention. Own your team’s metrics and drive the plan to exceed them, specifically expansion, churn mitigation, and business reviews.

article thumbnail

An Ultimate Guide to Customer Loyalty

CustomerSuccessBox

Faced with the ever-growing offer of products and services, customers are increasingly volatile. Indeed, with a few clicks, a customer can decide to buy a product from another company. For this reason, the issue of customer loyalty turns out to be unavoidable. But what are the methods and the challenges of this loyalty? What place for customer loyalty in your marketing strategy?

Scale 52
article thumbnail

Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

article thumbnail

Quantitative Indicators of Product-Market Fit

OPEXEngine

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. Insights from Tribe Capital, Founders Factory, Startup Grind, Mighty Capital, GrowthHackers, and more. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. There’s a reason, after all, that Y Combinator coined the slogan “make something people want” shortly after they were founded in 2005.

article thumbnail

Rule-Based Automation Is Out: Intelligent Automation Is In!

SmartKarrot

Automation in businesses entails optimization. It has cemented its place in the business sector a while back, and now with technological innovation happening at a breath-taking pace, it is taking a step even further. Enter, intelligent automation. Now, intelligent automation is here to replace Rule-Based Automation. To put it in simple words, RBA is the simplest form of machine intelligence that implements human-made rules for data manipulation.

article thumbnail

Can product-market fit be measured?

OPEXEngine

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. Insights from Tribe Capital, Founders Factory, Startup Grind, Mighty Capital, GrowthHackers, and more. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. There’s a reason, after all, that Y Combinator coined the slogan “make something people want” shortly after they were founded in 2005.