Tue.Jun 01, 2021

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5 Sales & Marketing Mistakes That Lead to High Churn in SaaS

Cobloom

Struggling to keep your SaaS company's churn rates down? Think that there's more you could be doing to approach the much revered negative churn? (Where upsells outpace lost customers). You've come to the right place. In this article I run through 5 of the most common sales & marketing mistakes we see SaaS companies making. They all increase churn, and consequently decrease your customer lifetime value , one of the most important metrics in SaaS.

Churn 92
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A Should-I-Do-A-Free-Trial-Or-Not Checklist

SaaStr

The other day I went to buy a SaaS product. I know this SaaS product well, and have used it for years. It’s not a great piece of software, but it’s very effective and useful. I was finally ready to buy. I was forced to go to an SDR first — the only button was “Contact Us” I asked for a free trial. The SDR said that wasn’t possible, and wanted to talk about my “budget” first.

Scale 305
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1-VoIP Review

The Daily Egg

1-VoIP is a solid contender among business VoIP providers on the market. It is best known for its stellar customer support, straightforward software and features, and low-priced plans. It doesn’t come out as one of the best VoIP solutions on the market overall, but that doesn’t mean it’s not still a decent option to consider. […]. The post 1-VoIP Review appeared first on The Daily Egg.

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Dear SaaStr: If I Whitelabel My SaaS Product, Will it Hurt Me on Branding?

SaaStr

Q: If I White-label my SaaS, will it hurt me on branding my own company? Just do it. If it’s easy to do. Lots of folks agonize over white-labelling. The brand benefits will go to my partner, not me. I’ll be valued less. Etc. etc. But bear in mind a few things: All money is green, all recurring money is ARR. If the revenue recurs, it counts. Customers often will figure it out.

Branding 242
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

Over the course of the past year, the customer support landscape has changed for good. As brick-and-mortar businesses closed worldwide, companies and customers alike had to pivot to digital-first ways of doing business. As a result, we’ve seen some major, long-lasting changes to how businesses and consumers communicate and build relationships with one another: The popularity of messaging channels is on the rise – messenger-based support is now the second most used support channel.

More Trending

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20 Creative YouTube Video Ideas You Should Use in 2021

Neil Patel

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience.

Travel 141
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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? ( It was. Yikes! ). Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG.

Scale 138
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Workshop: Objection Handling

Sales Hacker

How do you respond to objections without getting flustered — or making your prospect frustrated? Tito Bohrt has been building SDR teams for close to a decade. In this interactive workshop, he’ll walk you through what works (and what doesn’t) when prospects raise serious questions during cold calls, disco and demos. Come ready with your questions! ARVE Error: src mismatch url: [link] src in: [link] src gen: [link] comparison url: [link] src in: [link] src gen: [link].

Sales 103
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Different Types of Logs in a SaaS Application

Frontegg

How to Accurately Classify a Log in your SaaS application? Following my previous blog post on Audit Logs for SaaS Enterprise Customers , I’ve received a bunch of questions on what’s the difference between Audit Logs and other types of Logs you would typically encounter while developing a SaaS application. SaaS log monitoring has come a long way in recent years.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Customer Communication in Mergers and Acquisitions

Divestopedia

Considering selling your buisness? Don't forget about your customers. While the merger or acquisition may be in the best interest of your business, your customers may not see it that way. Make sure you're planning for the impact the sale will have.

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How to Gather Customer Insights with CS Software

Totango

Customer Success software helps your enterprise understand what matters to your customers. Being able to use your customer success data will enable you to better connect with your customers. The reality of the unique relationship you share with your customers is captured in the data your customer success software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics.

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Protected: How Connex Uses Baremetrics to Reduce Support Tickets and Recover Failed Payments

Baremetrics

This content is password protected. To view it please enter your password below: Password: The post Protected: How Connex Uses Baremetrics to Reduce Support Tickets and Recover Failed Payments appeared first on Baremetrics.

Data 76
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PODCAST 163: Objections? You’ve Already Lost the Deal with Neal Patel

Sales Hacker

In this episode of the Sales Hacker podcast, we have Neil Patel who is the CRO of Crunchbase. We talk about why salespeople need to be business people first and why objection handling means that you’ve already lost. powered by Sounder. If you missed episode 162, check it out here: How to Turn Relationships into Revenue with Gauri Chawla. Subscribe to the Sales Hacker Podcast.

Sales 58
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Protected: How to Migrate Customer Data from PayPal to Stripe: Everything You Need to Know

Baremetrics

This content is password protected. To view it please enter your password below: Password: The post Protected: How to Migrate Customer Data from PayPal to Stripe: Everything You Need to Know appeared first on Baremetrics.

PayPal 75
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Bio Eats World: Viral Genomes from A to Z

Andreessen Horowitz

If there is one rule in biology, it is that there is an exception to every rule. This includes even the basic biochemistry of DNA — which. … The post Bio Eats World: Viral Genomes from A to Z appeared first on Andreessen Horowitz.

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How the Best CEOs Use ‘Thinking Time’—According to an Executive Coach

OpenView Labs

I work with a lot of CEOs who feel a bit unnerved about unscheduled blocks on their calendar. After months or years of having a packed schedule with back-to-back meetings, delegating tasks in order to free up “thinking time” can seem really unproductive. Related: Founders: Being Busy Doesn’t Mean You’re Being Productive. The fact is that “just thinking” is one of the most impactful ways CEOs can spend their time.

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Product Update: Early Access to Live Chat is Here!

Groove HQ

We’re super excited to announce that (finally!) we’ll be introducing Groove’s very own Live chat channel! Over the last few years, Live chat has become a critical part of managing conversations with your customers in real time on your website or application. We’re excited that you’ll now be able to handle these conversations directly in […].

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Where to look for a Customer Success Manager?

CustomerSuccessBox

When you’re trying to build a great success team, searching for a good Customer Success Manager, most often you see that the right fit- Customer Success Managers are hard to find. But maybe we can unearth some secret place to actually find them. So Yes, that’s nowhere else other than your own organization to look for. We have seen successful success managers come in from all sorts of backgrounds which is not just limited to Support representatives.

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Lessons Learned: We didn't know the Funnel Ratios in the Early Days

Upscope

This lessons learned series is part of our live SaaS resource list we're building while launching a new product. Someone once said "It's all ratios". Their point was that if 1 in 8 people that viewed your advert consequently signed up and paid then you'll know how much to spend on advertising and what the return would be. When you first write a blog post about your product you don't know how many are going to click on it, read through it, click through to your main website, click free trial, sig

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Cloudera to acquire Datacoral and Cazena before going through its own acquisition

ITPro

Cloudera will gain a foothold in the self-service ?market? ?for? ?public? ?

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Lessons learned: Total Addressable Market (TAM)

Upscope

This lessons learned series is part of our live SaaS resource list we're building while launching a new product. First time founders talk about product, more experienced founders talk about distribution and TAM. It matters a lot when you're thinking about fast healthy growth. What one lesson about TAM was the most important and why? It does not matter if the market already has many competitors.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29 , we’re taking a look back at some of our favorite classic sessions. (And grab the best deal ever on 2021 Annual tickets here ). Hubspot today is a $23B juggernaut. But of course, it wasn’t always quite that big! In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B.

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Lessons Learned: Price and Value

Upscope

This lessons learned series is part of our live SaaS resource list we're building while launching a new product. When it comes to pricing we've got it wrong, experimented, figured something out, changed it again and eventually stuck to something. What one lesson about pricing was the most important and why? When we couldn't figure it out we guessed at the total value it might provide someone and then charged a percentage of that.

Pricing 52
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Jun 01 – Customer Success Jobs

SmartKarrot

Role: Sr. Director of Customer Success Location: Salt Lake City, UT, US Organization: Collective Medical As a Sr. Director of Customer Success, you will be leading, expanding, and mentoring the Customer Success team by setting their strategy, goals and objectives. Iterating on and creating new processes to drive scalable customer interactions with the goal of retention and growth.

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Lesson learned: Competition and features

Upscope

This lessons learned series is part of our live SaaS resource list we're building while launching a new product. What one lesson about competition was the most important and why? Our number one competitor is not another company but people just carrying on doing what they do, the slow way. In fact, having competitors putting out marketing helps grow the market.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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How to Create Unique Gift Guides for E-Commerce Content

Neil Patel

Whether it’s for a loved one or a colleague at work, getting a gift for someone is never easy. One reason is there are billions of options to choose from. The other reason is most people don’t have the time to look through millions of catalogs to pick one. That’s why if you run an e-commerce store, you should make it easy for your customers to select one of your products as a gift.

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Lessons learned: Health Scores and Customer Analysis

Upscope

This lessons learned series is part of our live SaaS resource list we're building while launching a new product. The stories we tell ourselves in our heads about the market might be totally wrong and so doing customer analysis and monitoring health scores becomes essential. What one lesson about health scores was the most important and why? Data changes instincts.

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How to Get Backlinks for a New Site with No Money

Neil Patel

Learning how to get backlinks can help you jumpstart your brand, with no investment upfront. The idea is simple: just ask a site for a backlink. However, sometimes these requests get lost in a flood of emails. The average person receives 88 emails a day alone. Other times, requests gets ignored or flat-out denied because they aren’t high priority.