Intercom, Inc.

JULY 13, 2018

And after the first year I was only getting nine downloads a day. I should probably have given up, but I kept going because people kept emailing me saying, “Hey, I don’t know why you’re not getting more downloads but this has been really helpful. Nowadays “Growth Everywhere” has about 80,000 downloads a month.

Acquisition 156

Acquisition Strategy SaaS Payments Content Marketing 156

Unbounce

SEPTEMBER 15, 2020

The team had created both of these ebook download pages in Unbounce, but we hadn’t been able to return to them and optimize very much in the months since we published. Before starting, I consulted with Anna Roginska, Growth Marketer at Unbounce , to get her input on how I should create my variants. New parents beware.)

AI 145

AI Artificial Intelligence Machine Learning Underperforming Technical Team 145

Sales Hacker

JULY 18, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. While going through the case study and some of your other downloadable content assets, I noticed they were all in PDF format.

Growth Marketing 103

Growth Marketing Engagement Sales Management 103

Unbounce

MAY 1, 2019

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. An example of a landing page offering an ebook download in exchange for contact information.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

Tom Tunguz

FEBRUARY 19, 2013

In fact, SaaS companies can learn quite a lot from the marketing efforts of content companies. In both cases, a great product alone is not sufficient to maximize growth. Marketing plays an essential role. Publishing houses invented the subscription model and have honed the marketing tactics to support it.

Business 100

Business SaaS Mobile Payment Features 100

Sales Hacker

NOVEMBER 3, 2023

Both should make some concessions to close the expectation gap and get more roles filled which should help with overall market growth. Download the ebooks, listen to the old webinars, listen to podcasts employees have done, read any third party articles. Research, research, research – consume it all.

Interviewing 119

Interviewing Sales Hiring Sales Recruiting Underperforming Technical Team 119

Unbounce

FEBRUARY 19, 2019

On the landing pages for their online courses , edX’s Senior Growth Marketer Josh Grossman chose to pare the message down to just the main points he wanted to visitors to take away. Download the Unbounce Conversion Benchmark Report to see how your landing page performance compares to competitors in your industry.

Mobile 145

Mobile Social Media Automotive Travel 145

Intercom, Inc.

OCTOBER 29, 2019

As a company, we were motivated by a desire to cross the chasm from early to mainstream adoption and by an immediate need to know who our customers actually were, amidst unprecedented growth. Download The Growth Handbook. Authoritative, actionable strategies on how to grow your business. What is customer segmentation?

Business 184

Business B2C Scale Headcount 184

Intercom, Inc.

DECEMBER 20, 2018

You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Tactics for driving growth. Dustin: Coming from a growth marketing background, how do you work with sales teams to drive growth? Short on time? Sujan: Absolutely.

Scale 151

Scale Scaling Technical Review Systems Review 151

User Pilot

AUGUST 15, 2024

Product qualified leads vs sales qualified leads vs marketing qualified leads You already understand who product-qualified leads are, but how do they differ from marketing and sales-qualified leads ? MQLs don’t convert easily because they’re still at the top of the conversion funnel , and most of them are just browsing around.

SaaS 105

SaaS Cloud Engagement Marketing 105

BrightBack

APRIL 30, 2019

I made my case for path A on stage at the Growth Marketing Conference in Toronto. To help companies see beyond the acquisition-first path to growth, they must follow a blueprint for retention success, track the right metrics and build a systematic approach to measuring and saving customers.

Retention 40

Retention Acquisition Growth Marketing Metrics 40

Chart Mogul

FEBRUARY 26, 2018

At ChartMogul we have a large collection of SaaS resources , which exist as downloadable PDF files, available to anyone for free. For a long time, we required users to enter their email address in exchange for a download. Our collection of PDF guides and cheat sheets, available at chartmogul.com/resources.

Scale 45

Scale Content Marketing Social Media Payment Features 45

OpenView Labs

SEPTEMBER 19, 2019

This is the idea behind the traditional inbound marketing framework. Growth marketing teams started building tools, called lead magnets, that would help them better qualify their leads. Marketing lead magnets can take the form of ebooks, whitepapers, templates and similar downloadable assets.

Strategy 56

Strategy Technical Review Underperforming Technical Team Acquisition 56

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

User Pilot

MAY 19, 2021

In the B2B SaaS marketing space, create assets that: solve a specific pain point for your audience. The final part is getting your audience to perform the CTA – e.g. download a resource, sign up for a demo , or subscribe to your youtube channel. educate them about a relevant topic. entertain or inspire them.

B2B 119

B2B Marketing SaaS Social Media 119

OpenView Labs

JANUARY 14, 2020

Product Led Growth Market Map. Have you ever wondered about who has successfully adopted Product Led Growth? Check out the PLG Market Map, representing the best PLG companies across four SaaS categories: Developer & Product Tools, Back Office & Operations, Customer Engagement, and Productivity & Collaboration.

Scale 95

Scale Benchmarks User Experience B2B 95

User Pilot

JULY 23, 2024

Although its UI may not be the best, Google Analytics boasts some exciting features, including: Event tracking : Google Analytics tracks a number of events to help you make sense of your marketing efforts. For example, it tracks clicks , impressions, session data, subscriptions, in-app purchases, downloads, etc.

Technical Review 105

Technical Review Social Media Software Review AI Search 105

Totango

SEPTEMBER 22, 2022

This can be anything from downloading a white paper to signing up for a trial. This is your marketing team’s main toy! Select List of SaaS Marketing Automation tools. Hubspot also offers an all-in-one SaaS growth marketing platform to automate the tasks of attracting and converting leads and strategically analyzing data.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

User Pilot

SEPTEMBER 2, 2020

Userpilot offers an NPS survey that that you can deploy in under one minute: Then – you can follow it up with a microsurvey asking why your users think the way they think… And you can easily cross-reference your scores with other user data by downloading them: Get user feedback. Product Growth Tools: Revenue.

Payments 78

Payments Payment Solutions Software Review SaaS Payments 78

Claudiu Murariu

FEBRUARY 19, 2019

If you’re in a hurry and don’t have the time to download the ebook now?—?here’s here’s the essence that I’d like you to remember: To double your growth you don’t need to double your team, the budgets or the time you spend on it. Download ebook. It’s almost too good to be true, but it is! Get the ebook. Tiny bit = a mere 12%.

Revenue 40

Revenue B2C B2B Onboarding 40

Mucker Capital

JUNE 12, 2024

In some cases, you can license that as a downloadable asset that you can put a registration page in front of. If they're publishing content on a subject that fits what your target audience, your customers care about, you could license that content with your logo on it.

Content Marketing 52

Content Marketing Marketing Social Media AI Search 52

Chart Mogul

APRIL 24, 2019

You need to download the data and play with it a bit. For mobile specifically, I’ve mentioned this, but it’s difficult to unify data from Google Play and the iTunes App Store. The acquisition and revenue data in each dashboard and the naming conventions are different.

Growth Hacking 53

Growth Hacking Mobile Technical Review Underperforming Technical Team 53

The Marketing & Growth Hacking Publication

APRIL 1, 2019

You’ll be amazed by the results.

Growth Hacking 40

Growth Hacking B2C Startup Branding 40

Full Session

DECEMBER 10, 2024

Conversion tracking : Set up goals and track user actions, such as form submissions, downloads, and purchases. Best for Amplitude is for product teams, growth marketers, data analysts, and SaaS businesses focused on improving user engagement and retention. Learn more: Amplitude alternatives. out of 5 stars.

Software Review 52

Software Review Technical Review Systems Review Mobile 52

SmartKarrot

MARCH 15, 2022

The right process is to hire a growth marketer or VP of sales. Growth does not happen out of thin air. To grow your business, you need to keep all the growth possibilities in mind. The four major growth strategies are-. Product-led growth Sales-led growth Marketing-led growth Customer-led growth.

Sales Hiring 10

Sales Hiring Marketing Business Sales 10

Intercom, Inc.

MARCH 29, 2018

And after the first year I was only getting 9 downloads a day. I should probably have given up, but I kept going because people kept emailing me saying, “Hey, I don’t know why you’re not getting more downloads but this has been really helpful. My point is nowadays Growth Everywhere has about 80,000 downloads a month.

Scale 192

Scale Business Content Marketing Interviewing 192

Unbounce

FEBRUARY 17, 2021

Why this Twitter landing page example works: With 90% of all traffic coming from Twitter, this landing page serves one clear goal: getting visitors to download the guide. From a design perspective, showcasing the book on a tablet gives the reader a visual cue to help them understand the value of what they’re downloading.

Social Media 145

Social Media Technical Advisors Sales Recruiting Mobile 145

SmartKarrot

OCTOBER 26, 2022

Campaigns can often be judged successful based on inactive involvement, such as a PDF download that remains unopened on a desktop or a click to an unread blog article. According to growth marketer Alex Birkett’s piece on how to boost perceived worth, when it comes actually to selling items, objective product value does not exist.

B2B 11

B2B Management Underperforming Technical Team Software Review 11

SmartKarrot

FEBRUARY 16, 2022

The problem of downloading multiple apps to use a service has been replaced with an easy-to-use interface free from complex installations. Pierre Lechelle is a SaaS marketing expert who helps companies drive more revenue using growth hacking. He helps SaaS companies and entrepreneurs scale with ABM and growth marketing.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

SaaStr

JANUARY 11, 2020

We hit a 100,000 download pace on the podcast. We had to work to recapture their contact information. Podcasts remain a powerful mystery. We doubled our podcast to 2x a week in 2019, and that was a good call. But exactly how to grow an audience there, and why it grows, is a mystery.

Scale 211

Scale B2C Travel Cloud 211

Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Optimizing Content for Niche, Long Tail Keywords.

Content Marketing 145

Content Marketing Trends Marketing Social Media 145

ProfitWell

JANUARY 29, 2020

Who would you suggest downloads the report, studies the report? Anybody in SaaS—that’s either in customer success, product marketing, or product management—these three basic personas will be using it. And also growth managers, growth marketers as well. And who would you say this report is for?

Onboarding 65

Onboarding Scale Social Media B2C 65

Incredo

NOVEMBER 1, 2019

Sujan Patel, a growth marketer and entrepreneur tells in his Youtube video that various SaaS businesses have approached him so he write about their software. Nurturing a lead from less to more quality one takes time and you should not send the same email sequence both to your free trial user and an eBook downloader. .

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

OpenView Labs

DECEMBER 21, 2020

More companies will try to integrate a product led growth approach into their SaaS software to accelerate sales, simplifying the process and cut down on P&L from field sales.”. Francesca Krihely, Senior Director, Growth Marketing at Snyk. “1: View the interactive summary page and download the 53-page report here.

SaaS Payments 98

SaaS Payments Payments Payment Services Payment Solutions 98

SaaStr

MAY 21, 2019

Well, as Byron mentioned, the markets can be really volatile and so, in growth markets, valuation is correlated to revenue growth. But in all other times, whether it be flat or bear markets, it’s actually efficient businesses that are unfairly rewarded for their efficiency levels.

Cloud 194

Cloud Scale Finance Retention 194

Incredo

DECEMBER 12, 2019

And they might even feel like they should pay it back somehow. ” #2 Dylan Max Head of Growth Marketing at Netomi , AI Customer service and support “ When it comes to reviews: – Leverage 5-star reviews to grow your business. INBOUND MARKETING BEST PRACTICES TO INCREASE SAAS COMPANY’S SALES. DOWNLOAD YOUR E-BOOK.

Software Review 37

Software Review Systems Review Software Social Media 37

Full Session

DECEMBER 10, 2024

Conversion tracking : Set up goals and track user actions, such as form submissions, downloads, and purchases. Best for Amplitude is for product teams, growth marketers, data analysts, and SaaS businesses focused on improving user engagement and retention. Learn more: Amplitude alternatives. out of 5 stars.

Software Review 52

Software Review Technical Review Systems Review Mobile 52