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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Documentation: The under-appreciated hero of SaaS

Chart Mogul

Documentation, more often than not, is an afterthought for many SaaS businesses. Building a world-class sales team. Building a world-class sales team. Putting together a comprehensive library of documentation. Why is good documentation so critical? “A well-designed product shouldn’t need documentation.

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CEOs of Zapier, Walkme and Dialpad: How to Build Your First Management Team (Video + Transcript)

SaaStr

So let’s take a look back to a deep dive with the CEOs on what they learned building their first senior teams: ———-. As a founder/CEO, building your first management team is something that you often lose sleep over. What makes you feel that you need to level up your management, set up your first management team?

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Losing Big Deals? Fix These 5 Sales Process Fails

Sales Hacker

Too often, I see sales teams thinking of their “ sales process ” as a set of stages in their pipeline and maybe a bunch of fields to complete at each stage. We were weak on some key functionality areas where the winning vendor was strong. Bad news from left field There was a change in company direction. It happens.

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Using Customer Satisfaction Metrics: NPS Best Practices

Totango

Luckily, there’s a measure for that, too: customer satisfaction metrics. Therefore, you should not only track customer satisfaction, but you should also empower your customer success team to take action based on the lessons these metrics teach you, customer satisfaction metrics. . Document how long onboarding takes.

Metrics 91
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Learn How to Sell Abroad With the Right Reflection, Planning, and Metrics

Sales Hacker

You should approach this tactically with honed and consistent metrics. You need to measure and repeat so you and your sales team only put effort into promising prospects abroad. Develop a focused sales approach. You need to develop a buying persona for each stakeholder profile. Then, document how you are selling today.

Scale 90
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

The bad news is that marketers waste 37 to 95 percent of their marketing budget. Is it worth the time to create a strategy document? CoSchedule’s State of Marketing Strategy Report found winning marketers: Document their digital marketing strategy. Document their marketing processes. Why go to all the trouble?