What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell
SaaStr
DECEMBER 10, 2024
Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. As software continues to “eat the world” (as Marc Andreessen famously predicted), developers have gained significant influence in purchasing decisions. They know you’re selling them a product.
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