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What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell

SaaStr

Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. As software continues to “eat the world” (as Marc Andreessen famously predicted), developers have gained significant influence in purchasing decisions. They know you’re selling them a product.

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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).

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The Top SaaStr Posts and Pods of the Week: OpenAI on Pricing, HubSpot’s Chairman on AI, How to Sell to Developers, and More!!

SaaStr

appeared first on SaaStr.

AI 287
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The $10M to $1B Vertical SaaS Playbook: Key Lessons from Procore’s Chief Product Officer Wyatt Jenkins

SaaStr

Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies.

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Improving the Accuracy of Generative AI Systems: A Structured Approach

Speaker: Anindo Banerjea, CTO at Civio & Tony Karrer, CTO at Aggregage

When developing a Gen AI application, one of the most significant challenges is improving accuracy. 💥 Anindo Banerjea is here to showcase his significant experience building AI/ML SaaS applications as he walks us through the current problems his company, Civio, is solving. .

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Selecting a Software Development Company in 2024

TechEmpower SaaS

million software developers worldwide. Given this diversity, it's important to be selective in the development services company with whom you choose to partner. You'll discover firms that are prolific in design/interface and light on development, and vice versa. How do they verify the ongoing progress of development?

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Startup CTO or Developer

TechEmpower SaaS

But be careful, and mind the gap – the Founder-Developer Gap, that is! Hiring a hands-on lead developer might seem like the right move for an early stage startup. It’s understandable - a hands-on developer can produce a product. Founder-Developer Gap How big is your startup’s Founder-Developer Gap?

CTO Hire 390
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The Benefits of Infused Analytics for SaaS Applications and Companies

What’s the biggest challenge for SaaS companies? There are only so many priorities your product team can manage and there are only so many things your developers can afford to devote their time, attention and resources to. See how infused analytics can take your SaaS applications to the next level.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

They help SaaS companies offer seamless user experiences and efficient operations. The article guides SaaS executives in developing strong payment strategies, focusing on the right platform selection, user experience, and ensuring security and compliance.

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Solving the Payments Puzzle: What SaaS Pros Need to Know

and spans key industries, so you can understand the challenges, preferences, and expectations that are shaping software development today. It analyzes responses from over 500 merchants in the U.S.

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Scaling Your Startup and Getting Funded: Key Lessons from Seasoned Pros

Speaker: Brian Chang, Managing Director of Warburg Pincus & Scott Schwan, Chief Product Officer of A-LIGN

Scaling your SaaS business to the growth stage requires a strong product/market-fit, an optimized marketing funnel with repeatable sales processes, and a strategy for customer retention. But like most phases of growth, there are challenges unique to this phase development that you’ll have to be prepared for.

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The New Frontier: A Guide to Monetizing AI Offerings

Speaker: Michael Mansard and Katherine Shealy

Generative AI is no longer just an exciting technological advancement––it’s a seismic shift in the SaaS landscape. With the cost of developing AI capabilities growing, finding a flexible monetization strategy has become mission critical.