SaaStr

JUNE 19, 2021

In this SaaStr Build panel, three cloud marketing and business leaders share tips to craft the perfect customer profile for your SaaS business. Read on for advanced learnings from Carilu Dietrich (Board Advisor at 1Password), Katrina Wong (VP of Product Marketing at Segment), and Isabelle Papoulias (CMO at Mediafly).

Sales Hiring 234

Sales Hiring Scale Marketing Sales 234

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. This will help you in getting an understanding of your development speed, which later on will become more and more important. Let’s have a closer look at each of the three phases.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

SaaStr

MAY 22, 2019

Leaders who do so will lose their product market fit. Jay Simons rose up the ranks from Area Sales Manager with Plumtree software to VP of Product Marketing and Strategy. From there he went on to BEA Systems as VP of Marketing. Prior to Logickull Andy was a software developer at EDS (an HP Company).

Scale 169

Scale Leadership Consulting Software Development 169

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

User Pilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager.

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

Sales Enablement, SaaS and Growth

MARCH 23, 2020

OKRs were first developed by Andy Grove, former CEO of Intel, and they consist of a clearly defined goal (objective) and measures to track achievement of that goal (key results). The lesson here is to view your products in terms of S Curves and ensure you’re investing in your next greatest hit. Source: ThinkGrowth 2.

Underperforming Technical Team 215

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 215

User Pilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

Management 105

Management Underperforming Technical Team Innovation Consulting 105

User Pilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? Overengineering is building a product that is more complex than necessary.

Underperforming Technical Team 105

Underperforming Technical Team Management Interviewing Scale 105

User Pilot

AUGUST 23, 2023

The recommended certifications for developing professional skills and improving hiring chances are Google Analytics Individual Qualification, Tableau Desktop Specialist, and Microsoft Certified: Data Analyst Associate. Product analysts are now at the core of product development.

Technical Advisors 98

Technical Advisors Technical Review Data Analysis Software Review 98

User Pilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. They lead a team that consists of developers and designers. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Product Manager The Product Manager’s role is to: Create a product strategy.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. As a result, one of its primary customer personas is a Product Manager from a B2B SaaS company. User persona example for Userpilot.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

SaaStr

JUNE 7, 2021

I was a software developer, a product person. You have to be a little more measured, but what I always think about is a company usually starts up from a product. You have a product idea and, “Wow. Peter : We actually developed an app on that because I couldn’t find anything to help us do that.

Sales Hiring 339

Sales Hiring Underperforming Technical Team SaaS Headcount 339

User Pilot

AUGUST 19, 2022

Identify and neutralize any potential roadblocks to your software rollout project. Always consider testing product-market fit before a big rollout. What is rollout in software development? Identify any potential roadblocks for your software rollout project. Try fake door tests before developing new features.

Software 98

Software SaaS Sales Recruiting Communication 98

OpenView Labs

JANUARY 12, 2022

Take Stack Overflow , the world’s largest software developer network, community, and platform, serving close to 100 million monthly visitors. In other words, do the work to develop your initial opinion based on the information you have at your disposal, but then be open to looking at the situation from other points of view.

Leadership 98

Leadership SMB Underperforming Technical Team Scale 98

User Pilot

JULY 28, 2023

A fake door MVP involves having a clickable component in your UI that captures interested users (even when you’ve not started developing that particular feature). A minimum lovable product broadens the scope of what’s in your MVP: what’s the minimum set of features you need to build loyalty? High-fidelity.

Marketplace as a Service 96

Marketplace as a Service Social Media Artificial Intelligence Machine Learning 96

Outseta

JANUARY 20, 2020

To be honest, I wasn’t enormously enthusiastic about this—I’m not techy, so working for a software company wasn’t particularly appealing to me. But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

AUGUST 29, 2019

First of all, when you just started your company, that product market feed is literally critical. So it’s extreme and those that, that, those things are set in the early days through the product market feeds. It could be product market feed, it could be something else. Success always comes from people.

Sales Hiring 121

Sales Hiring Scale Outsourcing Services Scaling 121

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). Then I restarted as a marketer.

Part-Time VPE 137

Part-Time VPE Engineering Acquisition Metrics 137

User Pilot

MARCH 29, 2023

Userpilot is a product onboarding tool with user feedback and analytics features. It enables product managers and product marketing managers to act on the insights by engaging users with in-app personalized messages. Its latest edition, Google Analytics 4 (GA4), supports app analytics as well. What is digital analytics?

Data 98

Data Social Media Customer Lifetime Value Acquisition 98

User Pilot

JANUARY 15, 2024

Continuous monitoring of product performance, user engagement, and other key metrics for a SaaS company. These B2B metrics also give you an idea of more abstract concepts like product-market fit. Decision-making. This helps your SaaS business make smarter decisions and achieve a higher ROI on the efforts of each department.

Metrics 105

Metrics SaaS Customer Lifetime Value Retention 105

User Pilot

JUNE 6, 2023

PMs implement product analytics to evaluate product performance, identify user needs and wants , and make informed decisions to improve the product and drive customer loyalty. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data 88

Data User Experience Churn Retention 88

User Pilot

MARCH 27, 2023

Professionals from across the organization use product analytics to make informed choices in their work: Product managers use product analytics to track user engagement with different features to understand what drives customer value and what to develop in the future. Track user actions in real time.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Churn User Experience 98

Sales Hacker

AUGUST 23, 2018

More often than not, businesses struggle to make their profits soar because they waste time going after the wrong product/market. But only if you have the capacity or if your product is specially developed to solve their problems. They could be product managers or software developers who can answer technical questions.

B2B 69

B2B Development Team Review Underperforming Technical Team Sales 69

User Pilot

JANUARY 30, 2023

The product adoption curve is a concept created by Everett Rogers back in 1962 and further developed by Geoffrey Moore in 2014. In SaaS, as you develop your product and achieve product-market fit , you must consider the five user segments so you can improve product adoption and grow your business.

Technical Review 98

Technical Review Software Review Underperforming Technical Team Social Media 98

SaaSOptics

MAY 19, 2022

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Identify your target market. Which marketing channels did prospects engage with before becoming a customer? You have poor product/market fit.

Acquisition 59

Acquisition Scale Strategy Software Review 59

TurnKey Labs

FEBRUARY 21, 2023

It’s typically due to one or more key factors, such as a lack of preparation and planning, poor understanding of the target customer’s needs, and/or not developing a product or service that adequately solves customer pain points (which is more commonly known as not achieving “product-market fit”).

Startup 52

Startup Underperforming Technical Team Technical Review Software Review 52

User Pilot

AUGUST 17, 2024

TL;DR This is a professional who supports the product team by managing various aspects of the product development process , ensuring product features are delivered on time. A product coordinator is a professional responsible for supporting the product team by managing various aspects of the product development process.

Scale 52

Scale Leadership Interviewing Onboarding 52

User Pilot

AUGUST 19, 2024

Embarking on a career as a product assistant involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product assistant. Collect and interpret user feedback to guide product enhancements.

Market Research 52

Market Research Interviewing Onboarding Trends 52

SaaStr

JUNE 10, 2021

Software has penetrated everything and everything has penetrated software. So you need to think more broadly about the whole product, what it contains, what it is built up. It does make product management and innovation and development that refer to our own product roadmap more complex. Good question.

Outsourcing Services 158

Outsourcing Services Marketplace as a Service Outsourced Development Scale 158

User Pilot

JUNE 30, 2024

Embarking on a career as a product manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product manager. Data analytics : Monitor product performance metrics to drive continuous improvement.

Management 52

Management Scale Technical Review Sales Hiring 52

User Pilot

AUGUST 28, 2024

In this guide, we’ll provide an overview of typical product coordinator salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. Regularly revisiting these goals ensures that the product development remains aligned with the overall business objectives.

Scale 52

Scale Leadership Healthcare Trends 52

User Pilot

AUGUST 19, 2024

This guide will introduce you to the best resources available for head of products, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR This is a leadership role responsible for overseeing the development and management of a product or a portfolio of products within a company.

Leadership 52

Leadership Scale Interviewing Market Research 52

User Pilot

JANUARY 26, 2021

One tool to achieve this is customer journey analytics software. The software delivers context and clarity to the complicated multichannel customer journey. It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. But then what?

Artificial Intelligence 98

Artificial Intelligence Data Machine Learning Underperforming Technical Team 98

How To Buy Saas

JULY 9, 2024

2 Brafton Brafton is one of the leading content strategy agencies in the world focused on creating, strategizing, and distributing excellent content and marketing campaigns and also ensuring that they meet the requirements of their clients. Specializes in B2C, software, fintech, legal, and healthcare industries.

Strategy 52

Strategy Scale Social Media B2C 52

User Pilot

AUGUST 25, 2024

Embarking on a career as a product coordinator involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product coordinator. Let’s dive in!

Scale 52

Scale Leadership Education Interviewing 52

Point Nine Land

APRIL 21, 2021

We use a separate Jira project for the following reasons: Jira because it is well integrated into…Jira where we manage all our developers’ tickets. Assign the right priority to bugs and the right status for them to be picked up by developers today (for critical bugs) or later (for non-critical bugs). If you like what you read in 2.

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52