SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

OpenView Labs

JANUARY 12, 2021

The subscription model is robust and held up well under the stress of the pandemic. If your pricing model is locked into a financial or subscription management system that makes it difficult to modify, or if your internal process for modifying your pricing is burdensome, then you are at a significant disadvantage.

Pricing 53

Pricing Scale Outsourced Development Market Segmentation 53

Tom Tunguz

APRIL 16, 2013

Successful SMB SaaS companies have reinvented their businesses eschewing the expensive enterprise sales model in favor of end-user centric marketing, support and product development. It’s all because of the nature of the market. Market Dynamics. SMB SaaS companies sell to a highly fragmented market.

SMB 100

SMB Scale Startup SaaS 100

OPEXEngine

JANUARY 14, 2020

Many factors drive the high-growth of SaaS companies, including higher market adoption of SaaS and the structural advantages of the recurring subscription revenue model – see Why SaaS Companies Grow Faster. The faster the SaaS growth, the larger the ratio of Sales and Marketing expenses to recurring revenue.

SaaS Payments 59

SaaS Payments SaaS Scale Customer Lifetime Value 59

Tom Tunguz

APRIL 25, 2012

Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc. But these two markets require very different approaches.

SMB 100

SMB Scale SaaS compliance 100

Navint

APRIL 3, 2019

While we want our recurring revenue stream to grow “up and to the right” as our companies mature, Navint has found that, at a certain point in time, the business performance can start to unintentionally erode. Exploring : Starts with an idea about launching a recurring revenue business or service line.

Revenue 45

Revenue Scale Compensation Innovation 45

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Discounting is a huge topic of interest in the subscription world and unnecessary discounts can have a negative impact on your business.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

ProfitWell

FEBRUARY 5, 2020

That means your product development costs are likely to be much higher if you’re selling at a premium. Premium pricing limits your ability to sell your product to a mass market. While this is less of a concern for SaaS companies than it would be for, say, fashion brands, you’re still voluntarily pricing out some of your market share.

Pricing 67

Pricing Branding Strategy Market Segmentation 67

Blulogix

APRIL 3, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Building a Unified Catalog: The Foundation of Subscription Success In B2B subscription management and billing, the creation of a unified catalog stands out as a pivotal strategy.

Subscription 40

Subscription Payment Features B2B Operational efficiency. 40

ProfitWell

JANUARY 6, 2020

A high churn rate might be indicative of poor product-market fit. Though churn can sometimes be unavoidable, focusing on the correct market segment can dramatically reduce churn. 5 steps to discovering your product-market fit. The metrics to track product-market fit. If so, your product-market fit may be off.

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

FastSpring

JUNE 22, 2022

While this still holds true for finding initial product-market and go-to-market fit, more and more we’re seeing examples of businesses evolving much more quickly into both market segments. For example: Are you making your quoting and invoicing experience as efficient and flexible as possible?

B2C 146

B2C Payments SaaS Payments B2B 146

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. These flexible pricing options have allowed them to capture new market segments and give their customers the option to scale with them as their product usage increases.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

OpenView Labs

JANUARY 29, 2020

This guide, by LinkedIn’s Head of Global Monetization Strategy Josh Gold, is intended to teach subscription-based businesses how to evaluate whether the freemium model will drive revenue and lead gen for their business or result in failure. Freemium benchmarks. Find out here. Yes, Freemium Businesses Need Salespeople.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

FastSpring

APRIL 13, 2023

And so I did early stints at Zillow, Tumblr and a company called Fiscal Note, all in different markets, doing different things in different market segments. Justin Scott So we had an interesting birth, we had a previous company that was pointed at a different market segment.

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

Chart Mogul

JUNE 9, 2021

His first tech startup was called MyCase, a SaaS product that, “keeps all of your important case details — documents, contacts, calendars, emails, tasks, invoices — in a single, organized location.” Advice from a serial subscription box entrepreneur. How to develop a success management strategy.

Payment Features 101

Payment Features Strategy Entrepreneurship B2C 101

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

ProfitWell

AUGUST 15, 2019

When developing a pricing strategy so that it fits these requirements, choosing the best pricing tool for your subscription business is vital. Well-thought-out pricing tools and strategies help you develop a dynamic pricing environment and manage your revenue in a way that’s sustainable and conducive to consistent growth.

Pricing 40

Pricing Subscription Payment Features Business 40

Sales Hacker

NOVEMBER 15, 2017

We’d also recommend this guide for any sales managers or business development leaders who are on-boarding new reps. Account-Based Marketing. Account-Based Selling / Sales Development. Account Development Representative. Business Development Representative. AB Testing. Account-Based Everything / Revenue.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

FastSpring

JANUARY 8, 2019

Refers to the ability of a recurring billing solution to manage the process and communication surrounding expired payments, failed payments, and renewals. FastSpring’s platform features Dunning Management tools that help sellers send automatic notifications to buyers regarding recurring payment issues. FastSpring.

Payment Methods 65

Payment Methods Merchant Services Payment Services Outsourcing Services 65

ProfitWell

DECEMBER 4, 2019

SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. Recurring payments. Recurring payments take the form of monthly recurring revenue, otherwise known as MRR. What is the SaaS business model. Growth stage.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

User Pilot

SEPTEMBER 28, 2023

Marketing experimentation is an approach to generating fresh ideas, testing strategies, identifying your mistakes, optimizing campaigns, and making data-informed decisions moving forward. It can also uncover hidden opportunities for organizations in new markets, segments, or use cases. Why you should run marketing experiments?

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

Outseta

JANUARY 20, 2020

Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. Buildium’s valuation highlights how the idea that all revenue needs to be recurring doesn’t take any sort of nuance into consideration.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Chaotic Flow

APRIL 14, 2015

SaaS businesses develop intimate, long term relationships with their customers that are enabled by the always-on connection between the SaaS customer and the SaaS business through the SaaS product. In SaaS, customers are the fundamental unit of measure. The quality of that tapestry hinges on the quality of your SaaS customers.

Scale 156

Scale SaaS Churn Compensation 156

ProfitWell

DECEMBER 3, 2019

Costly product iterations may be completed without the market understanding required to justify them. Look for funding when you find you have a product idea that can't be iterated or developed further without extra money. Focus on refining your technology as much as you can within your current constraints. 5 Types of SaaS funding.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

OpenView Labs

MAY 13, 2021

Customer segmentation is the way. What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. That division is based on customers having similar: Needs (i.e.,

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

Upscope

JANUARY 23, 2021

This partly due to control but also the realisation that a company focusing on developing one application is likely to build a better app than a company building multiple applications into a big all-in-one solution. I'd expect development tools to rise up this list over time as it's a huge growing market and the competitors are flooding in.

Software Review 52

Software Review Onboarding Software Systems Review 52

Outseta

OCTOBER 11, 2019

Roambi was legitimately ahead of its time and market—the company began building a business application for the iPhone before Apple even released its software development kit for iOS. Both markets segments are over-served and highly competitive. It’s almost a point of pride with many of them.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

Outseta

MAY 8, 2020

I wasn’t expecting this, but this observation snuck up on me as my own skills as a marketer matured and as I worked alongside colleagues that were designing and building software. New waves of technology come and go in the blink of an eye, each with its own wave of new founders trying to flip their start-up in a newly hot market segment.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

SmartKarrot

JUNE 25, 2020

It depends on month-on-month and year-on-year continued subscriptions. But once that’s done, selling and marketing are what keeps the ledgers in green. Notwithstanding continued research and development. Or new market entries. Hence s ales and marketing become that much more critical to SaaS businesses.

Sales Recruiting 10

Sales Recruiting SaaS Subscription Payment Features 10

SaaSOptics

AUGUST 16, 2018

We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Exclusively, we have a modern financial platform for early stage and growth subscription businesses and really focusing on three major pain areas of these businesses. That’s really what matters.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Exclusively, we have a modern financial platform for early stage and growth subscription businesses and really focusing on three major pain areas of these businesses. That’s really what matters.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Exclusively, we have a modern financial platform for early stage and growth subscription businesses and really focusing on three major pain areas of these businesses. That’s really what matters.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

Backlinkfy

JULY 30, 2019

Developers will often use APIs to connect or integrate systems and services. Capture: The process of securing payments from a payment process after an authorization. Niche: A distinct market segment. The marketplace charges a fee for merchants based on the sell of a listed item.

Payment Methods 40

Payment Methods Merchant Services Payment Services Payment Solutions 40

Hull

JULY 9, 2020

Why is there so much confusion in the market? I mean, I think it comes down to market segmentation. I think security is a universal concern, I think, for all established companies. I think if you look at it from the product development life cycle, I think that there are natural entry points along the life cycle.

B2C 52

B2C Underperforming Technical Team B2B Data 52

Sixteen Ventures

DECEMBER 31, 2019

Whether you have a Software-as-a-Service, subscription or membership business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose. How to Develop a Customer Success Strategy. Metering / Billing / Payment Process.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136

OpenView Labs

JUNE 4, 2019

Video streaming took the entertainment industry completely by surprise, quickly rising from the bottom of the market as a low-cost way for people to watch shows and movies to eventually disrupting the cable industry and driving video rental stores into the ground. It just disrupted something completely unexpected: the laptop market.

Innovation 71

Innovation Technical Review Travel Business Model 71